• Management & Information Systems Review
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• v.32 no.2
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• pp.47-58
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• 2013

This study analyzes on payment difference of users in sex, age, region using 23-months data by a university medical center to figure out factors which help to hospital management. The meaningful results of this study as follow. First of all, there is not statistically significant difference between men and women. Secondly, the researcher categorizes users under 40s into group A and 40s users into group B, those in 60s or older into group C. Then, researcher accepted H2 that there might be a difference on the age range of users in each group. Finally, In the results on difference analysis of the payment, there is only statistical difference between Busan and Ulsan Gyeongnam. These results is expected to provide basic information for efficient management of medical center.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.355-364
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• 2019

The purpose of this study is to present the implications of analyzing users' market segmentation and characteristics based on the tourism SNS lovemarks experience. The results are as follows. First as a result of conducting factor analysis of tourism SNS lovemarks experience, five factors explained namely, mystery, sensuality, intimacy, trust, reputation. Second, as a result of conducting cluster analysis, four cluster groups were identified (reputation/sensuality centered experience group, high lovemarks experience group, intimacy centered experience group, low lovemarks experience group) and each characteristics were profiled. Third, as a result of Chi-square analysis and correspondence analysis, there was a difference in the characteristics of tourism SNS usage by cluster. Fourth, higher tourism SNS lovemarks experience segmented groups were more likely to recognize the degree of experiential value, satisfaction, behavioral intention.

• Journal of Korean Society of Forest Science
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• v.100 no.3
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• pp.382-391
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• 2011

The purpose of this study was to understand Jirisan-round Trail trekkers' socioeconomic and travel characteristics, travel motivations, and travel attitudes. On-site and email surveys were carried out from July to November of 2008 and a total of 1,026 individuals' data were analyzed. Survey results showed that the percentages of middle age users, highly educated, and professionals/managers were relatively higher among trekkers of Jirisan-round Trail. And they traveled with a small group, collected destination-related information before traveling, and showed a high level of satisfaction. Especially they had not only strong motivations for admiring, understanding, and experiencing the nature but also positive travel attitudes. Based on the results of a cluster analysis, the trekkers of Jirisan-round Trail were divided into two groups, ecotourists and nature tourists. The ecotourists group showed relatively enthusiastic participation, more nature-oriented and culturally sensitive travel attitudes, and a higher satisfaction. The results would be used for establishing effective management strategies for building environmentally and socially responsible trekking culture.

• Journal of the Korean Society for information Management
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• v.29 no.3
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• pp.169-186
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• 2012

This study examined the relation between personality types and users' searching trait and satisfaction when interacting with OPAC system. In this study, personality type was measured by the KEPTI Enneagram tools. Data was collected through four questionnaires, pre-test, TaskA, TaskB, and post-test survey. The results indicated that there was a statistically significant difference in perceptions on the expected ease of search, completion time, adequacy of search time, usefulness of search results, and performed ease of search within the Three Triads of Enneagram. Also a statistically significant difference was found on familiarity and interest in the selected queries within the Hornivian group.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.53-62
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• 2016

This study aims to examine the difference in self-disclosure, Facebook use intensity, privacy concern, and trust between Facebook users with high and low levels of the privacy protection skills and then to investigate the effects of the variables on continuous use intention of Facebook. Results revealed that Facebook users with high level of privacy protection skill than those with low level of the skill show lower level of privacy concern, but higher level of Facebook use intensity and trust. In addition, privacy protection skill presented the significant moderating effects on the relationships between self-disclosure, trust, and continuous use intention of Facebook.

• Journal of Korean Library and Information Science Society
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• v.52 no.4
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• pp.229-253
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• 2021

The service strategy of the public library needs to be established based on the users who are the actual beneficiaries of the services, including the perspective of changes in the social environment. This study investigated and analyzed the users' perceptions of the library functions and services currently provided and the demand for future services, targeting public library users in the Busan area. The data were collected through a questionnaire, and the respondents were 733 public library users in Busan. The main result is that first, the role and function of the public library that Busan users consider most important was still in material collection and provision. Second, in the information service type, the demand for cultural/lifelong learning program service was the highest, and in the service program, the demand for new IT technology experience and education was the highest. Third, as a result of ISA analysis of information service type, material provision service and information literacy education service were types to be maintained, and reading related service was type to be managed intensively. Fourth, in the analysis of service demand by age, those aged 41 to 50 years old were the generation with the highest demand in all types except for the information literacy education service type, and the demand for information literacy education was the highest among the elderly generation over 61 years old. And the user group in the western part of Busan was higher than the user group in other regions in demand for almost all service types. The results of this study can be used as basic data when establishing strategies to optimize community public library services for users.

• Journal of the Korean Society for Library and Information Science
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• v.43 no.2
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• pp.329-350
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• 2009

The purpose of this study is to develop the indicators of user satisfaction for Korean public library evaluation. This is an attempt to overcome the inequality of indicators, which mainly consist of inputs and outputs. User satisfaction indicators are constructed through literature reviews and the prepared indicators are tested through a user survey of public libraries. Notably, the test is focused on the applicability of indicators for public libraries with a variety characteristics such as scale and operation organization. Based on the analysis of the results, this study suggests a total of 10 indicators.

• Korean Journal of Environment and Ecology
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• v.3 no.1
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• pp.95-106
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• 1989

This paper presented the baseline data to establish visitor management strategy for Kayasan National Park by examining visitor's socio-economic charateristics and use pattern. The user's composition showed that high school or more graduated twenties(20-29 ages) males were respectively domainant. Their activities were, in main, multi-purpose type participated in climbing, camping or picnic, after visiting to the Haein temple. In use pattern, summer visitors were mainly concentrated in and around Haein temple and Hongnyudong valley. But autumn visitors were especially concentrated in Haein temple area.

• Journal of Korean Library and Information Science Society
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• v.39 no.1
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• pp.169-194
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• 2008

Library marketing is increasingly becoming a crucial part of library management as it allows libraries to analyze its customer base and their needs, develop library products and services customized to such needs, and actively promote those new developments to customers. To realize those steps, we need a competent marketing librarian. This study aims to define the role of marketing librarians and their required capacity to develop and execute effective library marketing strategies, and it also suggests training methods to foster marketing librarians.

• Proceedings of the Korean Society for Information Management Conference
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• 2005.08a
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• pp.157-164
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• 2005

지금까지 전자저널 서비스를 대상으로 한 연구는 정보원으로써의 전자저널에 대한 접근성의 문제나 비용문제에 중점을 두고 이루어져왔으며, 전자저널 서비스에 대한 이용자집단의 정보이용행태에 관한 연구는 대학교수를 대상으로 수행된 것 외에는 거의 찾아볼 수가 없었다. 본 연구의 목적은 대학도서관의 주요 이용자집단 중의 하나인 대학원생, 특히 인문계열과 공학계열 대학원생들의 전자저널에 대한 정보 요구 및 이용행태에 관해 과학적${\cdot}$체계적인 분석을 통하여 대학도서관이 효율적인 전자저널 서비스를 수행하는데 있어서의 기초 자료를 제공하는데 있다.