[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.5392/JKCA.2016.16.11.053

Effects of Facebook Users' Self-disclosure, Facebook Use Intensity, Privacy Concern and Trust on Continuous Use Intention of Facebook: Focusing on the Moderating Effect of Privacy Protection Skill

Park, Namsu (건국대학교 신문방송학과)
Baek, Kanghui (울산과학기술원 경영학부)

Publication Information

The Journal of the Korea Contents Association / v.16, no.11, 2016 , pp. 53-62 More about this Journal

Abstract

This study aims to examine the difference in self-disclosure, Facebook use intensity, privacy concern, and trust between Facebook users with high and low levels of the privacy protection skills and then to investigate the effects of the variables on continuous use intention of Facebook. Results revealed that Facebook users with high level of privacy protection skill than those with low level of the skill show lower level of privacy concern, but higher level of Facebook use intensity and trust. In addition, privacy protection skill presented the significant moderating effects on the relationships between self-disclosure, trust, and continuous use intention of Facebook.

Keywords

SNS; Privacy Concern and Trust; Continuous Use Intention; Privacy Protection Skill; Use Intensity;

Citations & Related Records

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