Browse > Article
http://dx.doi.org/10.14400/JDC.2019.17.4.355

A Study on Differences of Experiential Value, Satisfaction, Behavioral Intention Based on Segmented Groups of Tourism SNS Lovemarks Experiences  

Lee, Seung-Hun (Division of Tourism Studies, Kyungnam University)
Publication Information
Journal of Digital Convergence / v.17, no.4, 2019 , pp. 355-364 More about this Journal
Abstract
The purpose of this study is to present the implications of analyzing users' market segmentation and characteristics based on the tourism SNS lovemarks experience. The results are as follows. First as a result of conducting factor analysis of tourism SNS lovemarks experience, five factors explained namely, mystery, sensuality, intimacy, trust, reputation. Second, as a result of conducting cluster analysis, four cluster groups were identified (reputation/sensuality centered experience group, high lovemarks experience group, intimacy centered experience group, low lovemarks experience group) and each characteristics were profiled. Third, as a result of Chi-square analysis and correspondence analysis, there was a difference in the characteristics of tourism SNS usage by cluster. Fourth, higher tourism SNS lovemarks experience segmented groups were more likely to recognize the degree of experiential value, satisfaction, behavioral intention.
Keywords
Tourism SNS; Lovemarks experience; Segmentation; Experiential value; Satisfaction; Behavioral intention;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
연도 인용수 순위
1 K. Y. Kim & S. B. Kyung. (2018). The effect of social network service (SNS)-based food content information quality on user satisfaction, intention to use, and information sharing intention. International Journal of Tourism and Hospitality Research, 32(8), 177-192.   DOI
2 S. Y. Kim. (2016). Relationships Analysis among Use Motivation, Satisfaction and Continuous Intention of Tourism Social Media from the Viewpoint of Sharing Economy : Focused on the Moderator Effect of Tourism Social Experience Sharing. Northeast Asia Tourism Research, 12(4), 23-41.
3 J. G. Sun, H. S. Ko & S. H. Lee. (2016). Market Segmentation through Satisfaction on Evaluation Attributes of Cultural Tourism Festival : Focusing on Masan Gagopa Chrysanthemum Festival. Journal of Hotel Resort, 15(1), 41-57.
4 E. A. Yu & J. H. Kim. (2016). Antecedents and Consequences of Brand Experience on SNS. THE KOREAN JOURNAL OF ADVERTISING, 27(2), 87-111.   DOI
5 S. H. Lee & T. H. Lee. (2016). The effect of tourism communication experience through social media on perceived value, lovemarks, and future behavior intention of tourist destination. The Academy of Korea Hospitality & Tourism, 18(6), 1-21
6 Y. H. Kim. (2016). Importance Analysis on the Trytoursumer Social Media Channel. Journal of Digital Convergence, 14(4), 193-200.   DOI
7 K. Roberts. (2004). Lovemarks: The Future Beyond Brands, PowerHouse Books.
8 S. H. Lee & T. H. Lee. (2014). A Netnography Study on Tourism Lovemarks. International Journal of Tourism and Hospitality Research, 28(9), 17-33.
9 S. H. Lee. (2017). Influence of Traditional Media and New Media Communication on Lovemarks, Satisfaction and Behavior Intention of Foodservice Industry. Journal of Digital Convergence, 15(12), 221-231.   DOI
10 J. E. Lee & G. D. Seo. (2017). A study on relationship among Love Marks, Brand Identification, Brand Equity & Behavior Intention. Journal of Digital Convergence, 15(3), 165-173.   DOI
11 T. F. Srihadi, D. Sukandar & A. W. Soehadi. (2016). Segmentation of the tourism market for Jakarta: Classification of foreign visitors' lifestyle typologies. Tourism Management Perspectives, 19, 32-39.   DOI
12 R. Qin, Y. Yuan & F. Y. Wang. (2017). Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach. Electronic Commerce Research and Applications, 24, 68-83.   DOI
13 B. J. Babin & W. R. Darden. (1995). Consumer self-regulation in a retail environment. Journal of Retailing, 71(1), 47-70.   DOI
14 M. J. Kim. (2016). A Study on SNS Usage Behavior using Correspondence Analysis. Journal of Digital Convergence, 14(6), 395-403.   DOI
15 I. K. Jeong & K. H. You. (2016). Relationship between SNS Use and Users' Mixed Perception toward SNS. Information Society & Media, 17(3), 1-26.
16 Y. S. Yoon, E. J. Kim & R. H. Song. (2017). A study on differences of tourism destination image, satisfaction, intention to behavior based on segmented groups of memorable tourism experiences. International Journal of Tourism and Hospitality Research, 31(1), 19-34.
17 M. B. Holbrook. (1994). The nature of customer value: an axiology of services in the consumption experience. Service quality: New directions in theory and practice, 21, 21-71.   DOI
18 M. B. Holbrook. (1986). Emotion in the consumption experience: toward a new model of the human consumer. The role of affect in consumer behavior: Emerging theories and applications, 17-52.
19 H. S. Lee & Y. Namkung. (2014). The Effect of Perceived Quality of Smartphone-based SNS on User Satisfaction, Intention to Use of SNS, and Intention to Purchase in the Foodservice Industry. Korean Journal of Hospitality & Tourism, 23(1), 145-163.
20 S. Amaro, P. Duarte & C. Henriques. (2015). Segmenting Travelers Based on the Use of Travel Social Media. In Proceedings of the International Interdisciplinary Business-Economics Advancement Conference(IIBA), 22-35.
21 A. M. Munar & J. K. S. Jacobsen. (2014). Motivations for sharing tourism experiences through social media. Tourism management, 43, 46-54.   DOI
22 H. Choo & H. J. Ahn. (2013). Users' Attitude and Behavior about Movies by the Type of SNS Usage. JOURNAL OF THE KOREA CONTENTS ASSOCIATION, 13(12), 690-701.   DOI
23 H. J. Sung & S. G. Lee. (2014). SNS Usage-based Segmentation of Restaurant Customers. Journal of Tourism and Leisure Research, 26(4), 189-204.
24 A. Baksi. (2016). Destination bonding Hybrid cognition using Instagram. Management Science Letters, 6(1), 31-46.   DOI
25 C. Mathwick, N. K. Malhotra & E. Rigdon. (2001). Experiential value; Conceptualization, measurement and application in the catalog and internt shopping environment. Journal of Retailing, 77(1), 39-56.   DOI
26 H. S. Ko. (2012). The Impact of Marine Tourism Festival Visitors' Participative Motivation on Tourist Satisfaction & Behavior Intention. The Journal of Maritime Business, 21, 23-43.
27 N. Albert, D. Merunka & P. Valette-Florence. (2008). When consumers love their brands: Exploring the concept and its dimensions. Journal of Business research, 61(10), 1062-1075.   DOI
28 H. J. Kim & S. J. Kim. (2012). Effect of Tourist Attractions Choice Attributes and Experiential Value on ehavioral Intention: Focus on Baekje Historical Relics District. The Geographical Journal of Korea, 46(2), 147-159.