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http://dx.doi.org/10.14578/jkfs.2011.100.3.9

Identification of Trekkers' Characteristics:Focusing on Jirisan-round Trail Users  

Kang, Mihee (Department of Forest Resources, Yeungnam University)
Jung, Hui (Environment Planning & Consulting Group Erum, Inc.)
Publication Information
Journal of Korean Society of Forest Science / v.100, no.3, 2011 , pp. 382-391 More about this Journal
Abstract
The purpose of this study was to understand Jirisan-round Trail trekkers' socioeconomic and travel characteristics, travel motivations, and travel attitudes. On-site and email surveys were carried out from July to November of 2008 and a total of 1,026 individuals' data were analyzed. Survey results showed that the percentages of middle age users, highly educated, and professionals/managers were relatively higher among trekkers of Jirisan-round Trail. And they traveled with a small group, collected destination-related information before traveling, and showed a high level of satisfaction. Especially they had not only strong motivations for admiring, understanding, and experiencing the nature but also positive travel attitudes. Based on the results of a cluster analysis, the trekkers of Jirisan-round Trail were divided into two groups, ecotourists and nature tourists. The ecotourists group showed relatively enthusiastic participation, more nature-oriented and culturally sensitive travel attitudes, and a higher satisfaction. The results would be used for establishing effective management strategies for building environmentally and socially responsible trekking culture.
Keywords
Jirisan-round Trail; trekking; travel motivation; travel attitudes; ecotourists; nature tourists;
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Times Cited By KSCI : 1  (Citation Analysis)
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