• Title/Summary/Keyword: 이용자 만족

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Effects of Perceived Quality of TikTok on User Satisfaction and Continuance Intention: and the Role of Commercial Viability (틱톡(TikTok) 서비스에 대한 품질 인식이 이용자 만족과 지속 사용 의도에 미치는 영향과 상업성 인식의 효과)

  • Chung, Yongkuk;Wei, Xin
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.77-89
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    • 2020
  • This study examined how the quality of TikTok service affects user satisfaction and continuance intention. This study classified the quality of Tiktok service as service quality, information quality, and system quality, and examined the effect of each dimension on user satisfaction and continuous intention. In addition, the role of perceived commercial viability was also examined. In this study, we conduced an online survey on 237 Chinese TikTok users and analyzed the data with the SEM and a moderated regression analysis. Results are as follows. First, information quality and system quality are positively associated with user satisfaction. Second, information quality is positively associated with continuance intention. Third, user satisfaction fully mediates system quality and continuance intention, and it partially mediates information quality and continuance intention. Fourth, although user satisfaction is positively associated with continuance intention, commercial viability does not function as a moderating variable.

A Study on the Effect of Public Library Service Quality on User Satisfaction and User Loyalty according to Brady & Cronin's Three-Dimensional Service Quality Model (3차원 서비스품질 모형을 적용한 공공도서관 서비스품질이 이용자 만족도와 이용자 충성도에 미치는 영향)

  • Mi Ok Jeong
    • Journal of the Korean Society for Library and Information Science
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    • v.58 no.2
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    • pp.289-316
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    • 2024
  • This study aimed to develop and validate a research model to investigate how the service quality of public libraries, where a 3-dimensional service quality model was applied, impacts user satisfaction and loyalty. We collected 353 valid responses through a survey targeting public library users across 21 locations, considering various regional and library-specific characteristics. Our analysis revealed that physical environment quality (PQ), interaction quality (IQ), and outcome quality (OQ) of service quality influence user satisfaction (US). Additionally, outcome quality (OQ) of service quality impacts user loyalty (UL), and user satisfaction (US) affects user loyalty (UL). We also found that quality improvement is a leading factor for user satisfaction, user satisfaction is the primary factor of user loyalty, and the perception of service quality directly and indirectly affects user satisfaction and loyalty. We concluded that continuous research should be actively conducted to respond to the evolving needs of public library users.

A Study on the Development of User Satisfaction Indicators for Public Library Evaluation (공공도서관 평가를 위한 이용자 만족도 지표 개발에 관한 연구)

  • Pyo, Soon-Hee;Cha, Sung-Jong
    • Journal of the Korean Society for Library and Information Science
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    • v.43 no.2
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    • pp.329-350
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    • 2009
  • The purpose of this study is to develop the indicators of user satisfaction for Korean public library evaluation. This is an attempt to overcome the inequality of indicators, which mainly consist of inputs and outputs. User satisfaction indicators are constructed through literature reviews and the prepared indicators are tested through a user survey of public libraries. Notably, the test is focused on the applicability of indicators for public libraries with a variety characteristics such as scale and operation organization. Based on the analysis of the results, this study suggests a total of 10 indicators.

Development and Measurement of User Satisfaction Index Model for Information Systems (정보시스템의 이용자만족지수 모형개발 및 측정)

  • Kim, Heesop;Park, Yong-Jae
    • Journal of the Korean Society for information Management
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    • v.21 no.4 s.54
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    • pp.153-171
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    • 2004
  • The measurement of information system (IS) effectiveness is critical to understanding of the value and efficacy of IS actions and IS investments. In this paper, we propose a new model of the user satisfaction index for ISs and present the user satisfaction index which is measured by the proposed model. Based on the representative theories and models in the field of marketing and IS, we propose a new user satisfaction index model and verify the new model through the analysis of structural equation model. The proposed model consists of four basic dimensions : information quality, service quality, systems quality, and user satisfaction. Also, users' royalty and complaint are adopted as the additional dimension in this model. Data was collected from the ITFIND users to measure their satisfaction index. We, then, suggest some strategic guidelines for the better ITFIND which may useful when the system designers consider upgrading of the system in the future.

Effects of Service Characteristics of a Subscription-based OTT on User Satisfaction and Continuance Intention: Evaluation by Netflix Users (구독형 OTT 서비스 특성이 이용자 만족과 지속 사용 의도에 미치는 영향: 넷플릭스 이용자를 대상으로)

  • Chung, Yongkuk;Zhang, Wei
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.123-135
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    • 2020
  • This study examined how the quality of Netflix service affects user satisfaction and continuance intention. This study classified the quality of Netflix service as content diversity, rate system appropriateness, recommendation system, N-screen service, binge viewing, and service quality, and examined the effect of each dimension on user satisfaction and continuous intention. We conduced an online survey on 202 Netflix users and analyzed the data with the SEM. Results are as follows. First, content diversity, recommendation system, binge-viewing and service quality are positively associated with user satisfaction. Second, the N-Screen service has neither direct nor indirect effects on continuance intention. However, rate system has a direct effect on continuance intention. On the other hand, content diversity, recommendation systems, binge-viewing, and quality of service affect continuance intention positively through user satisfaction. Finally, it is shown that user satisfaction and continuance intention have a significant static correlation as predicted.

A Study on User Satisfaction with Public Library Websites (공공도서관 웹사이트 이용자 만족도 연구)

  • Kim Hyun-Hee;Lee Jee-Yeon
    • Proceedings of the Korean Society for Information Management Conference
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    • 2006.08a
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    • pp.11-16
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    • 2006
  • 공공도서관 웹사이트의 이용자 만족도에 영향을 미치는 요인을 설문조사를 통해 실질적으로 조사하였고, 이용자와의 면담을 통해 만족스러운 점과 불만족스러운 점을 조사하였다. 이를 위해 서울시의 15개의 공공도서관의 294명 이용자를 대상으로 설문조사와 면담조사를 실시하였다. 공공도서관 웹사이트의 이용자 만족도에 영향을 미치는 요인을 시스템 품질과 정보 품질, 서비스 품질로 크게 나누고, 각각의 세부요인을 들었다. 연구 결과, 이용자 만족에 가장 큰 영향을 미치는 요인은 정보의 범위였고, 두 번째는 정보 표현의 심미성, 세 번째는 서비스의 응답성이었다. 네 번째는 시스템 품질의 사용용이성, 다섯 번째는 상호작용성이고, 여섯 번째는 정보의 정확성이었다. 접속은 이용자 만족에 영향을 미치는 요인에서 제외되었다.

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A Study on the User Satisfaction with the Legislative Information Services of the National Assembly Library (국회도서관 의회정보서비스 이용자 만족도에 관한 연구)

  • Cho, Chan-Sik;Kim, Won-Jin
    • Journal of the Korean Society for information Management
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    • v.29 no.1
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    • pp.95-113
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    • 2012
  • The construction of an information super highway and diffusion of the internet brings about a lot of changes in the Legislative Information Services of the National Assembly Library. In the same vein, Legislative Information Services should provide information services which satisfy users according to their information needs and the changes. In light of that, this study aims at enhancing users' satisfaction and suggesting information services for the Legislative Information Services of the National Assembly Library. Accordingly, this study surveys assemblymen and their assistants of satisfaction in Legislative Information Services and suggests some recommendations for improvement based on the survey results.

A study on library users' loyalty with users' satisfaction as a moderating variable: K university case (도서관 이용자 만족도를 매개변수로 하는 이용자 충성도에 관한 연구 : K대학 사례)

  • Choi, Hyun Seok;Park, Cheolyong
    • Journal of the Korean Data and Information Science Society
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    • v.25 no.6
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    • pp.1301-1313
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    • 2014
  • Universities are places where the knowledge and information of various areas is created and shared, and the libraries of the universities are main places for providing education services. In this study, we survey the students of K university on the satisfactions on offering contents, environment/facilities and library service, users' satisfaction, and users' loyalty. Structural equation models are used in order to verify whether the users' satisfactions on offering contents, environment/facilities and library service are both directly and indirectly effective on users' loyalty with users' satisfaction as a moderating variable. The results show that the satisfaction on offering contents is both directly and indirectly effective on the loyalty and that the satisfactions on environment/facilities and library service are not indirectly effective but directly effective on the loyalty.

A Study of User′s Perspective and Satisfaction in National Assembly Library Electronic Library System (국회도서관 전자도서관시스템에 대한 이용자의 기대와 만족에 대한 연구)

  • Hong, Ki-Churl
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.2
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    • pp.265-284
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    • 2002
  • The purposes of this study are research for user's perspective and satisfaction, and analyze degree of difference in user's perspective and satisfaction through electronic library system of National Assembly Library. According to analysis of questionnaire, score of the factors that quantity of information, latest of information, quality of information, system of classification, accuracy of information are higher than average in user's perspective. Also score of the factors that speed of response, quality of information, consistency of information, consistency of retrieval, quantity of information, accuracy of information are higher than average in user's satisfaction. Result of analysis show that latest of information, quantity of information, variety of information, system of classification, accuracy of information are higher gap in user's perspective and satisfaction.

Study on the Influence of VR Characteristics on User Satisfaction and Intention to Use Continuously -Focusing on VR Presence, User Characteristics, and VR Sickness- (VR 특성이 이용자 만족과 지속이용의도에 미치는 영향에 관한 연구 -VR 프레즌스, 이용자 특성, VR 멀미를 중심으로-)

  • Jang, Hyung-Jun;Kim, Kwang-Ho
    • The Journal of the Korea Contents Association
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    • v.18 no.5
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    • pp.420-431
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    • 2018
  • This study approaches the subject of satisfaction and persistent use intention based on presence based on virtual reality (VR). VR presence, user characteristic, and VR sickness, content satisfaction and system satisfaction, and continued use intention through this of 569 men and women commissioned by the survey agency were investigated. In the content of the study, the constituent factors of VR presence, an independent variable, were set as realism, immersion, and interaction. The user characteristics were set as the individual 's propensity to innovate, the degree of immersion, and the experience of using VR. VR Presence, User Characteristics, VR Sickness of Intention of Continuous Usage were set as research problems and models. Eight hypotheses were adopted in the analysis of the research problem applying the structural equation modeling (SEM) model. In conclusion, this study suggests that content satisfaction, which has the greatest influence on VR content satisfaction and persistent intention, is suggested.