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http://dx.doi.org/10.7465/jkdi.2014.25.6.1301

A study on library users' loyalty with users' satisfaction as a moderating variable: K university case  

Choi, Hyun Seok (Department of Statistics, Keimyung University)
Park, Cheolyong (Department of Statistics, Keimyung University)
Publication Information
Journal of the Korean Data and Information Science Society / v.25, no.6, 2014 , pp. 1301-1313 More about this Journal
Abstract
Universities are places where the knowledge and information of various areas is created and shared, and the libraries of the universities are main places for providing education services. In this study, we survey the students of K university on the satisfactions on offering contents, environment/facilities and library service, users' satisfaction, and users' loyalty. Structural equation models are used in order to verify whether the users' satisfactions on offering contents, environment/facilities and library service are both directly and indirectly effective on users' loyalty with users' satisfaction as a moderating variable. The results show that the satisfaction on offering contents is both directly and indirectly effective on the loyalty and that the satisfactions on environment/facilities and library service are not indirectly effective but directly effective on the loyalty.
Keywords
Factor analysis; moderate variable; structural equation model; users' loyalty; users' satisfaction;
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Times Cited By KSCI : 12  (Citation Analysis)
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