• Journal of the Korea Society of Computer and Information
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• v.27 no.11
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• pp.287-294
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• 2022

The purpose of this study is to define the concept of value-added services on online music platforms, put forward a model of users' willingness to use value-added services on online music platforms, and explore the way its influencing factors affect users' willingness to use. This study is based on the stimulus-response model, combined with the characteristics of online music service platforms, using information value, social value, and entertainment value as independent variables, using flow experience as a mediating variable, and self-awareness as a moderator variable, and then researches on the use of users. influence of will. Empirical analysis was carried out in this study using SPSS and AMOS statistical analysis tools. It is verified that the value-added services of online music platforms have a positive and positive impact on consumers' flow experience and usage intention. This research can fill in the theoretical defects of online music platform service, which has positive and important significance for music platform operators to improve their service capabilities and improve their income.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.192-201
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• 2020

This study commercialization of 5G will enable transformation of university education. This study identifies five attributes (device type, learning place, learning content, learning field and expense payment) and corresponding levels to study the impact of 5G in the future of university education. The attributes and the levels are then combined into few 5G education service alternatives for respondents to rank. 102 students ranked the alternatives based on their preferences and intent to use. Results indicate that the intent to use 5G-based education service was high with 86% and the most important factor was expense payment (37%), followed by learning field (26%), learning content (24%), device type (8%) and learning place (5%). Specifically, students preferred smart device, practical and experiential content, ubiquitous (no limitation of space and time) learning, practical education and free rate when adopting 5G-based education service. These will provide implications to accelerate adoption of and exploitation of 5G for innovating university education.

• Journal of Korean Society of Forest Science
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• v.103 no.2
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• pp.278-286
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• 2014

Forestry management problems in South Korea have been caused by small and scattered forest lands, aging forest owners, and the increase of absentee forest owners. To solve these problems, it is a time to consider the introduction of forest land bank system for the expansion of forestry management scale, the effective management of neglected forest lands, and the stable livelihood support for aged forest owners. Therefore, this research implemented the questionnaire survey of necessity, expectation, willingness to use, and introduction plans for the forest land bank system in order to examine the feasibility and demand of the system focused on forest owners, non-forest owners, and people who return to the farm. The questionnaire survey was conducted for 262 of resident forest owners, 152 of absentee forest owners, 427 of non-forest owners, and 101 of people who return to the farm. 77.5% of forest owners and 63.8% of non-forest owners agreed with the necessity of the introduction for the forest land bank system. Both forest owners and non-forest owners would prefer to use forest land reverse mortgage and leasing among projects of the forest land bank. In addition, 75% of people who return to the farm also expected that forest land bank would be helpful to their rural and mountain life, and they would have higher preference to participate in leasing and buying forest lands than other projects. Based on the outputs of the feasibility and demand survey in this research, this study can play a key role in determining basic direction, major functions, types and range of projects as well as providing information for establishing policies of the forest land bank system.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.591-596
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• 2007

본 연구에서는 상황 추론의 기능을 추천 시스템에 접목하였다. 연구의 대상 영역은 음악 추천 분야인데, 본 연구에서 제안하는 시스템은 세 개의 모듈, 즉 Intention Module, Mood Module 그리고 Recommendation Module로 구성되어 있다. Intention Module은 사용자가 음악을 청취할 의향이 있는지 없는지를 외부 환경의 상황 데이터를 이용하여 추론한다. Mood Module은 사용자의 상황에 적합한 음악의 장르를 추론한다. 마지막으로 Recommendation Module은 사용자에게 선정된 장르의 음악을 추천한다.

• Journal of dental hygiene science
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• v.14 no.4
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• pp.580-588
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• 2014

Fluoride use is the best and widespread method for dental caries prevention. The aim of this study was to investigate experience and recognition of fluoride for caries prevention focusing on majors in one university. Four hundred twenty-four university students were selected by convenience sampling with informed consent and answered the questionnaire by self recording type. The subjects except dental hygiene students knew about purpose of fluoride use (84.6%), over the count fluoride rinse (63.2%), fluoride toothpaste (61.5%), professional fluoride application (56.4%) and water fluoridation (43.6%). They experienced over the count fluoride rinse (67.5%), school fluoride rinse (45.3%), professional fluoride application (30.8%), fluoride toothpaste (28.2%) and water fluoridation (12.0%). The main information paths about fluoride were university lectures among dental hygiene students and internet and mass media, followed by nurse-teachers among non dental hygiene students. The ratios of intention to use fluoride were: 67.8% in dental hygiene, 34.9% in health, 51.4% in non-health in case of professional fluoride application for oneself, 93.1% in dental hygiene, 48.0% in health, 50.4% in non-health in case of professional fluoride application for their children, 79.0% in dental hygiene, 51.3% in health, 55.8% in non-health in case of water fluoridation. The subjects to experience and recognize fluoride for caries prevention had more positive intention to use fluoride. The answers of students majoring in health or medical care were not different from non-health, except dental hygiene. Dental professionals should try to let the public know about fluoride use for caries prevention through mass media and internet as well as individual education in dental clinics.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.9B
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• pp.1399-1406
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• 2010

Customers can monitor electricity use in real time in smart grid(ICT is grafted onto current grid), so various beneficial services can be provided to customer. We did a qualitative survey, HV(Home Visit) and FGD(Focus Group Discussion), in order to derive customer's cognition of using electricity in home and values that customers consider significantly and a quantitative survey in order to know willingness to use. Customers consider electricity indispensible for using home appliances, want to use safely far from electromagnetic waves, short circuit and electronic shock. Also, customers want to save energy conveniently with no stress. Customers want 'a function', 'information', 'motivation' for energy saving, and 'electromagnetic waves cutting', 'to prevent electronic shock', 'to prevent short circuit' for safe electricity use. In this study, we derived 4 services - energy monitoring, standby power cutting, remote control, energy consulting - based on customer values and unmet needs, which is connected to home network that customers can monitor total and each appliance's electricity usage in real time and control home appliances. The willingness to use of services is over 60% and especially energy monitoring and standby power cutting service have high willingness to use rate, about 80%.

• Journal of the HCI Society of Korea
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• v.13 no.2
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• pp.21-29
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• 2018

Continuous use of SNS with having SNS fatigue influences users mentally as well as physically. Although it is reported that they eventually leave SNS due to experience of fatigue, the determinants of SNS fatigue have not been discovered yet. Thus this study aims to find the psychological factors causing SNS fatigue. This study (1) found out the factors causing SNS fatigue, and (2) explored the relationships between the factors and intentions to discontinue/continue to use SNS. Findings of the study suggested that there are seven types of determinants: Sense of relative deprivation, Relationship concern, Management burden, Information overload, Privacy concern, Reputation concern(after posting), Reputation concern(before posting). It is also found that sense of relative deprivation negatively predicted the intention to keep using SNS while management burden, reputation concern(before posting) predicted positively. Furthermore, the sense of relative deprivation and information overload positively predicted the intention to discontinue using SNS while reputation concern(before posting) predicted negatively. This research examined how the determinants of SNS fatigue affect the intentions to keep/stop using SNS from the two different points of view. The determinants of SNS fatigue experienced by SNS viewers influenced them to have intentions to stop using it, whereas those felt by SNS writers affected them to keep using it.

• The Journal of the Korean Institute of Forest Recreation
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• v.22 no.4
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• pp.23-33
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• 2018

The purpose of this research is to develop basic materials useful for the visiting management policies' establishment of national parks by analyzing the characteristics of and satisfaction with the visit to Hallyeohaesang National Park according to travel routes. For this, a total of 671 visitors to Hallyeohaesang National Park were recruited and field surveys were conducted three times in spring, summer, and fall from March to November 2017. The Hallyeohaesang national park's visitors were surveyed using a self-administered questionnaire about visitor characteristics (ex: motivation of visiting, travel routes, travel time, and participating activities, etc.) and satisfaction (ex: satisfaction with the visit, intention to revisit, and intention to recommend). SPSS 21.0 program was used for the statistical analysis: frequency analysis and independent-samples t-test analysis. As a result of analysis the motivation of visiting, those who visited only Hallyeohaesang National Park (a single destination) showed a mean value statistically significantly higher level in health improvement and vacation, relaxation, and healing compared to those who had visited or would visit other places along with Hallyeohaesang National Park (multi-destinations). Single destination visitors spent less time traveling from home to national park than multi-destinations visitors. Those who visited only Hallyeohaesang National Park (as a single destination) showed a mean value statistically higher satisfaction and intention to revisit and recommend. The results of this research have significance in providing basic materials to develop efficient park management policies by studying the characteristics of Hallyeohaesang National Park visitors.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.325-338
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• 2022

This study was conducted to explore the acceptance behavior of undergraduate students toward telemedicine, which is temporarily allowed in the COVID-19. We applied social cognitive theory and technology acceptance model in order to reflect the convergence characteristics between medical service and digital technology of telemedicine. Based on these theoretical backgrounds, we investigated perception toward telemedicine and determinants of intention to accept telemedicine. To examine the research model and hypothesis, an online survey was conducted for college students who have not used telemedicine from September 8 to 10, 2021. A total of 184 data were collected, and multiple regression analysis was conducted using the SPSS 28.0 program. The results showed that health technology self-efficacy, usefulness and convenience benefits, social norm, and trust in telemedicine providers had positive effects on intention to accept telemedicine. This study is meaningful in that it selected undergraduate students, who are digital natives, as new targets for telemedicine, and presented the basic direction of strategies to target them.

• Korea Petroleum Association Journal
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• s.292
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• pp.32-35
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• 2014

한국로버트보쉬 디젤사업부가 지난 2008년부터 실시해 온 승용차 이용 실태 및 디젤 소비자 인식 조사는 2014년에 4회째 조사되었다. 디젤 엔진의 '친환경성'에 대한 인식 변화는 크지 않으나, '연비 효율성'에 대한 인식이 강화되면서 디젤에 대한 긍정적 인식 및 태도의 변화가 크게 나타난 것으로 판단된다. 이전 조사 결과의 특징 중의 하나는 '디젤' 자체에 대한 소비자의 긍정적 태도 개선 정도가 크게 나타났으며, 특히 '구입 의향이 증가'하는 등 실질적 소비 태도로 연결될 수 있는 index의 개선은 의미 있는 변화로 보여 고무적인 현상이다. 아울러, 재미 있는 결과는 '클린디젤 용어에 대한 인지도, 클린디젤 자동차 호감도, 클린 디젤 자동차 구입의향'에 대한 결과다. 이 항목들에 대해 '08년 11월부터 '12년 1월까지 증가하는 경향을 보였으나, '14년 2월 조사에서 다시 감소하는 경향이 나타난 것인데 이는 '디젤'이란 용어에 대한 긍정적인 인식이 크게 증가하여, 클린디젤이란 용어 자체의 의미가 무색해진 것으로 클린디젤이란 용어보다는 디젤 그 자체로 깨끗하고 친환경적인 연료로 인식된다고 할 수 있겠다. 2014년 조사는 2008년 이래 4회 차 조사로 한국갤럽조사연구소를 통해 진행 되었으며, 지난 2월 14일부터 3월 15일까지 전국 6대 도시(서울, 인천, 부산, 대구, 대전, 광주)에 거주하고 있는 만 20세 이상, 59세 이하의 남녀 자가 운전자 1,007명을 대상으로 지역별/성별/연령별 할당 추출법(Purposive Quota Sampling)과 개별면접 조사 방법(Face-to-Face Interview)으로 진행되었고, 95% 의 신뢰수준에 +/- 3% 오차범위를 가지고 있다.