The Journal of the Korean Institute of Forest Recreation (한국산림휴양학회지)

Korean Institute of Forest Recreation Welfare (한국산림휴양복지학회)
권호 표지

Analysis on Visiting Characteristics and Satisfaction according to Travel Routes of the Hallyeohaesang National Park's Visitors

한려해상국립공원 탐방객의 여행경로에 따른 탐방특성 및 만족도 분석

  • Sim, Kyu-Won (National Park Research Institute, Korea National Park Service) ;
  • Jang, Jin (National Park Research Institute, Korea National Park Service)
  • 심규원 (국립공원관리공단 국립공원연구원) ;
  • 장진 (국립공원관리공단 국립공원연구원)
  • Received : 2018.10.28
  • Accepted : 2018.12.27
  • Published : 2018.12.31

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Abstract

The purpose of this research is to develop basic materials useful for the visiting management policies' establishment of national parks by analyzing the characteristics of and satisfaction with the visit to Hallyeohaesang National Park according to travel routes. For this, a total of 671 visitors to Hallyeohaesang National Park were recruited and field surveys were conducted three times in spring, summer, and fall from March to November 2017. The Hallyeohaesang national park's visitors were surveyed using a self-administered questionnaire about visitor characteristics (ex: motivation of visiting, travel routes, travel time, and participating activities, etc.) and satisfaction (ex: satisfaction with the visit, intention to revisit, and intention to recommend). SPSS 21.0 program was used for the statistical analysis: frequency analysis and independent-samples t-test analysis. As a result of analysis the motivation of visiting, those who visited only Hallyeohaesang National Park (a single destination) showed a mean value statistically significantly higher level in health improvement and vacation, relaxation, and healing compared to those who had visited or would visit other places along with Hallyeohaesang National Park (multi-destinations). Single destination visitors spent less time traveling from home to national park than multi-destinations visitors. Those who visited only Hallyeohaesang National Park (as a single destination) showed a mean value statistically higher satisfaction and intention to revisit and recommend. The results of this research have significance in providing basic materials to develop efficient park management policies by studying the characteristics of Hallyeohaesang National Park visitors.

본 연구는 한려해상국립공원 탐방객을 대상으로 여행경로에 따른 탐방특성 및 만족도 분석을 통해 국립공원 탐방관리정책 수립을 위한 기초자료를 마련하고자 진행되었다. 연구대상은 한려해상국립공원을 방문한 탐방객 총 671명이고, 현장조사 기간은 2017년 3월부터 11월까지 계절별로 봄, 여름, 가을 3차례 설문조사를 진행하였다. 주요내용은 탐방특성(방문동기, 여행경로, 탐방 소요시간, 참여활동 등)과 만족도(탐방 만족도, 재방문의향, 추천의향) 등이며, 한려해상국립공원 탐방객을 대상으로 자기기입식 설문지를 사용하여 조사하였다. 자료의 분석은 SPSS 21.0 프로그램을 이용하여 빈도분석, 독립표본 t-test 분석을 실시하였다. 분석결과 한려해상국립공원만 방문하는 단일목적지의 탐방객이 한려해상국립공원 이외에 다른 여행 목적지가 있는 다목적지의 탐방객보다 방문동기 중 건강증진, 휴양 휴식 치유를 위한 동기 항목에서 평균값이 통계적으로 유의하게 높게 나타났다. 거주지에서 국립공원까지 오는데 소요된 시간은 단일목적지 방문객이 다목적지 방문객 보다 소요시간이 적게 나타났다. 한려해상국립공원만을 방문한 단일목적지 탐방객의 탐방 후 만족도 평균값은 다목적지의 탐방객보다 통계적으로 더 높게 나타났으며, 재방문의향 및 추천 의향도 더 높은 것으로 나타났다. 본 연구결과는 한려해상국립공원 탐방객의 특성을 파악하여 효율적인 공원관리 정책을 마련하기 위한 기초자료를 제시하였다는 측면에서 연구의 의의가 있다.

Keywords

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