• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.1
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• pp.123-135
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• 2021

This study provides basic information for the convenient size selection of T-shirts in an online purchasing environment. The best preferred T-shirts fit was selected among five sizes of T-shirts according to body size group. The subjects were 103 students majoring in clothing. After setting a virtual model with her own body sizes, the subjects chose the best preferred fit among five sizes of T-shirts that included the one suitable to their bust circumference, two smaller T-shirts and two larger T-shirts. As a result, they preferred the fit of larger size T-shirts than body size, but they preferred a different fit by the body characteristic group such as waist height group and hip circumference group. T-shirt length was affected by waist height; in addition, shoulder ease was affected by hip circumference and bust circumference. Therefore waist height and hip circumference should be considerable sizes when consumers choose T-shirts sizes with a preferred fit.

• Fashion & Textile Research Journal
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• v.24 no.5
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• pp.545-556
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• 2022

To overcome the pandemic, a new strategy for innovation is in demand throughout the value chains of the fashion industry that emphasize the importance of fashion technology. Accordingly, as various viewpoints and fields of debate are unfolding to consider the direction of change led by fashion technology, it is necessary to make an active value judgment precedent by understanding the differences between various opinions. This study aims to derive keywords from fashion technology used during the pandemic, to infer the characteristics of each type of perspective and to understand their characteristics. For the research, this study combines text mining analysis and content analysis. Text mining analysis is used to find statistical patterns by collecting keywords from big data from online media, and content analysis is used to interpret the data qualitatively. After analyzing the results of this study, the following observations are made. First, the perspective of positive acceptance seeks to maximize the perception and sensory action of fashion through technology; this amplifies experience, an opportunity for innovation and efficiency. Second, critical vigilance highlights the side effects of radical changes in fashion technology, characterized by concerns about capital-centered polarization, threats to human rights, and infringement of creative thinking. Lastly, the perspective of gradual adoption is the gradual convergence of technologies, characterized by the pursuit of an appropriate balance.

• Fashion & Textile Research Journal
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• v.24 no.5
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• pp.530-544
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• 2022

Based on a follow-up study on critical fashion's strategies for object appropriation, this study aims to understand the appropriation of art as a social or cultural phenomenon influencing modern fashion, as well as to analyze and comprehend how to specifically approach the appropriation of critical fashion's letters through the appropriated interpretation. To explain the theoretical background of critical fashion's appropriated interpretation, it examined the related literature and data. Moreover, a fashion book-based literature review and a case study were conducted using sources, such as exhibition books, exhibited works, news, fashion magazines, and fashion sites, to examine letter appropriation strategies. In the critical fashion, the appropriation of subversive letters subverts meanings by providing experiences different from those based on real images of letters, which are displaceable. The appropriation of such subversive letters to challenge the value of modernism aims to subvert social value by bringing and relocating existing objects while focusing on their external forms. The appropriation of referential letters focuses on delineating the distance between the subjects who quote something and the quoted something and reprograms the existing letter objects with an introspective and reflective attitude. In other words, critical fashion designers can effectively express their messages through the appropriation of letters, such as graffiti and typography, which are manifestations of challenge or resistance. Appropriating letters as a creative action pursues unmarginalized humans who possess their existence.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.3
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• pp.481-493
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• 2022

This study investigated process conditions for 3D printing through manufacturing thermoplastic polyurethane (TPU) samples under different infill conditions. Samples were prepared using a fused deposition modeling 3D printer and TPU filament. 12 infill patterns were set (2D: grid, lines, zigzag; 3D: triangles, cubic, cubic subdivision, octet, quarter cubic; 3DF: concentric, cross 3D, cross, honeycomb), with 3 infill densities (20%, 50%, 80%). Morphology, actual time/weight and compressive properties were analyzed. In morphology: it was found that, as infill density increased, the increase rate of the number of units rose for 2D and fell for 3DF. Printing time varied with the number of nozzle movements. In the 3DF case, the number of nozzle movements increased rapidly with infill density. Sample weight increased similarly. However, where the increase rate of the number of units was low, sample weight was also low. In compressive properties: compressive stress increased with infill density and stress was high for the patterns with layers of the same shape.

• Fashion & Textile Research Journal
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• v.24 no.6
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• pp.812-824
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• 2022

This study proposes to develop a 3D printed re-entrant(RE) strip by shape memory thermoplastic polyurethane that can be deformed and recovered by thermal stimulation. The most suitable 3D printing infill density condition and temperature condition during shape recovery for mechanical behavior were confirmed. As the poisson's ratio indicated, the higher the recovery temperature, the closer the poisson's ratio to zero and the better the auxetic properties. After recovery testing for five minutes, it appeared that the shape recovery ratio was the highest at 70℃. The temperature range when the shape recovery ratio appeared to be more than 90% was a recovery temperature of more than 50℃ and 60℃ when deformed under a constant load of 100 gf and 300 gf, respectively. This indicated that further deformation occurred after maximum recovery when recovered at a temperature of 80℃, which is above the glass transition temperature range. As for REstrip by infill density, a shape recovery properties of 100% was superior than 50%. Additionally, as the re-entrant structure exhibited a shape recovery ratio of more than 90%, and exhibited auxetic properties. It was confirmed that the infill density condition of 100% and the temperature condition of 70℃ are suitable for REstrips for applying the actuator.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.1
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• pp.35-51
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• 2023

This study used text mining to extract 2,842 keywords from 7,397 product names and organized them into categories in order to analyze the characteristics of keywords appearing in the product names of jeans after 2020. The item category included denim and Chungbaji [청바지], and Ilja [일자], while the silhouette category included wide and bootcut. In addition, high-waist and banding comprised the making sector, and the materials category consisted of napping, spandex, and soft blue. Denim surpassed the others in frequency, co-occurrence frequency, and centrality, and co-appeared with various other keywords. Also, the co-appearance of item and silhouette was prominent, and there were many keyword combinations that showed characteristics related to (a) high waist; (b) hemline detail; (c) rubber band; and (d) partial tearing. Furthermore, idiom expressions such as 'slim fit' and 'back tearing', which were not highlighted in the co-occurrence frequency, were additionally confirmed through correlation. Therefore, the product name analysis effectively identified the detailed characteristics of the silhouette and the making of jeans preferred by consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.1039-1057
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• 2022

The fashion system has been criticized for relying on a linear economy to reduce short-term costs and increase profits. Meanwhile, the circular economy strives to expand the value chain through a closed loop for companies, society, and the environment by separating consumption from resources. This study aims to elucidate the strategic characteristics of the technological measures that fashion companies and brands are trying to innovate into a sustainable fashion system on the basis of the circular economy concept. Thus, we conducted case studies by dividing the value chain of the fashion system into design, production, and consumption to identify the technological development of the circular fashion system from a technologization perspective that incorporates technological values. First, design appeared to strengthen emotional durability, design and process with circulation in mind, and fashion product digitalization. Second, production manifested itself as material development for the new fiber economy, improvement of non-environmental processes, and customization of demand-driven, responsive production. Third, consumption was the spread of the environmental consumption culture through the sharing economy platform, the realization of a virtual wearing experience to prevent rapid disposal, and the provision of information on sustainable consumption.

• Asia Marketing Journal
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• v.8 no.3
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• pp.13-40
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• 2006

The purpose of this study was to investigate the determinants of customers' information engagement, the behavior pattern from WOM to cooperation, and the moderator in the behavior pattern. The proposed three determinants, boundary personnel's citizenship behavior, satisfaction, and commitment were significant antecedents to WOM, but not to cooperation. The path coefficient from WOM to cooperation was significant and hereby the voluntary level of cooperation was found as a higher level of voluntary behavior than WOM. Additionally, the path from WOM to cooperation was moderated by customer involvement, as the path coefficients from WOM to cooperation varied by the level of involvement.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.66-81
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• 2024

This study analyzed body shape changes over time by comparing Size Korea's data on 50-84-year-old women from 2020 to 2021 with the same data from 2003 to 2004. In addition, the subjects of these data were divided into drop-types and also upper-body-drop-types with the body measurements for each type compared. The results showed that elderly women had grown 3-4 cm taller over the last 20 years, but the length of 'neck shoulder point to breast point' had become shorter; the bust and waist circumferences were smaller, but the thigh circumference was larger. In the body-drop type, the bust circumference, waist circumference, and waist circumference(Omphalion) increased by about 4-6cm in the order of N-type < H-type < Y-type indicating that the sideline slope of the torso must be differentiated. The upper-body-drop-type showed a 1-cm difference in height and bust circumference, but a 4 to 5-cm difference in waist circumference. In addition, thick-waist subjects aged 70 or older were classified into separate body types with the results showing that their waist circumference was greater than their breast circumference, signifying the need for different top patterns.

• The Research Journal of the Costume Culture
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• v.32 no.1
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• pp.1-16
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• 2024

In response to the global trend of making sustainable development an urgent task, luxury fashion brands actively embrace it in their corporate philosophies and management policies. However, despite the widespread consensus in the related industry and the strong will of companies for the sustainable development of luxury brands, there are still few cases of luxury fashion brands successfully implementing sustainable development. This study examined the impact of the types of message framing on the sustainability marketing of luxury fashion brands, focusing on their effects on perceived message effectiveness, sustainable brand image, and brand attitudes. An online survey was administered to 464 Korean consumers in their 20s to 40s to test the hypotheses. The results showed that perceived effectiveness was higher for negatively framed messages (loss) than for their positive counterparts (gain). The types of message framing did not significantly affect sustainable brand messages, and no significant difference in perceived brand image was found, regardless of message type. Perceived message effectiveness exerted a significant positive effect on sustainable brand image, and such an image had a significant positive effect on brand attitudes. The results provide implications for related research and practical implications for the development of competitive sustainability marketing strategies for luxury fashion-an industry still in its infancy.