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http://dx.doi.org/10.5805/SFTI.2022.24.5.545

Perspectives on Fashion Technology during the Pandemic Era - A Mixed Methods Approach Using Text Mining and Content Analysis -  

Kim, Mikyung (Dept. of Fashion Design, Shingu College)
Yim, Eunhyuk (Dept. of Fashion Design, Sungkyunkwan University)
Publication Information
Fashion & Textile Research Journal / v.24, no.5, 2022 , pp. 545-556 More about this Journal
Abstract
To overcome the pandemic, a new strategy for innovation is in demand throughout the value chains of the fashion industry that emphasize the importance of fashion technology. Accordingly, as various viewpoints and fields of debate are unfolding to consider the direction of change led by fashion technology, it is necessary to make an active value judgment precedent by understanding the differences between various opinions. This study aims to derive keywords from fashion technology used during the pandemic, to infer the characteristics of each type of perspective and to understand their characteristics. For the research, this study combines text mining analysis and content analysis. Text mining analysis is used to find statistical patterns by collecting keywords from big data from online media, and content analysis is used to interpret the data qualitatively. After analyzing the results of this study, the following observations are made. First, the perspective of positive acceptance seeks to maximize the perception and sensory action of fashion through technology; this amplifies experience, an opportunity for innovation and efficiency. Second, critical vigilance highlights the side effects of radical changes in fashion technology, characterized by concerns about capital-centered polarization, threats to human rights, and infringement of creative thinking. Lastly, the perspective of gradual adoption is the gradual convergence of technologies, characterized by the pursuit of an appropriate balance.
Keywords
fashion technology; big data; pandemic; text mining;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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