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http://dx.doi.org/10.5805/SFTI.2022.24.5.530

Appropriation of Letter in Critical Fashion - Focusing on Fashion Design Examples after the Year 2000 -  

Jung, Junghee (Dept. of Fashion Design, School of Art, Sungkyunkwan University)
Publication Information
Fashion & Textile Research Journal / v.24, no.5, 2022 , pp. 530-544 More about this Journal
Abstract
Based on a follow-up study on critical fashion's strategies for object appropriation, this study aims to understand the appropriation of art as a social or cultural phenomenon influencing modern fashion, as well as to analyze and comprehend how to specifically approach the appropriation of critical fashion's letters through the appropriated interpretation. To explain the theoretical background of critical fashion's appropriated interpretation, it examined the related literature and data. Moreover, a fashion book-based literature review and a case study were conducted using sources, such as exhibition books, exhibited works, news, fashion magazines, and fashion sites, to examine letter appropriation strategies. In the critical fashion, the appropriation of subversive letters subverts meanings by providing experiences different from those based on real images of letters, which are displaceable. The appropriation of such subversive letters to challenge the value of modernism aims to subvert social value by bringing and relocating existing objects while focusing on their external forms. The appropriation of referential letters focuses on delineating the distance between the subjects who quote something and the quoted something and reprograms the existing letter objects with an introspective and reflective attitude. In other words, critical fashion designers can effectively express their messages through the appropriation of letters, such as graffiti and typography, which are manifestations of challenge or resistance. Appropriating letters as a creative action pursues unmarginalized humans who possess their existence.
Keywords
critical fashion; letter; graffiti; typography; appropriation;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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