• Journal of the Korean Data and Information Science Society
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• v.22 no.4
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• pp.671-678
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• 2011

Data mining searches for interesting relationships among items in a given database. The methods of data mining are decision tree, association rules, clustering, neural network and so on. The decision tree approach is most useful in classification problems and to divide the search space into rectangular regions. Decision tree algorithms are used extensively for data mining in many domains such as retail target marketing, customer classification, etc. When create decision tree model, complicated model by standard of model creation and number of input variable is produced. Specially, there is difficulty in model creation and analysis in case of there are a lot of numbers of input variable. In this study, we study on decision tree using intervening variable. We apply to actuality data to suggest method that remove unnecessary input variable for created model and search the efficiency.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.363-372
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• 2018

The objective of this study is to derive specific classification rules that could be used to prevent individuals with Metabolic Syndrome (MS) from developing diabetes. Specifically, we aim to identify rules which classify individuals with MS into those without diabetes (class 0) and those with diabetes (class 1). In this study we collected data from Korean National Health and Nutrition Examination Survey and built a decision tree after data pre-processing. The decision tree brings about five useful rules and their average classification accuracy is quite high (75.8%). In addition, the decision tree showed that high blood pressure and waist circumference are the most influential factors on the classification of the two groups. Our research results will serve as good guidelines for clinicians to provide better treatment for patients with MS, such that they do not develop diabetes.

• Journal of Korean Society of Transportation
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• v.28 no.6
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• pp.43-54
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• 2010

In recent years there have been studies on tour based approaches for freight travel demand modelling. The purpose of this paper is to analyze tour type choice behavior of commercial vehicles which are divided into round trips and chained tours. The methods of the study are based on the decision tree and the logit model. The results indicates that the explanation variables for classifying tour types of commercial vehicles are loading factor, average goods quantity, and total goods quantity. The results of the decision tree method are similar to those of logit model. In addition, the explanation variables for tour type classification of small trucks are not different from those for medium trucks', implying that the most important factor on the vehicle tour planning is how to load goods such as shipment size and total quantity.

• Journal of the Korean Data and Information Science Society
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• v.22 no.5
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• pp.877-884
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• 2011

The decision tree is a representative algorithm of data mining and used in many domains such as retail target marketing, fraud detection, data reduction, variable screening, category merging, etc. This method is most useful in classification problems, and to make predictions for a target group after dividing it into several small groups. When we create a model of decision tree with a large number of input variables, we suffer difficulties in exploration and analysis of the model because of complex trees. And we can often find some association exist between input variables by external variables despite of no intrinsic association. In this paper, we study on the removal method of unnecessary input variables using multiple external association rules. And then we apply the removal method to actual data for its efficiencies.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.135-140
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• 2007

이탈 고객 예측은 데이터 마이닝에서 다루는 주요한 문제 중에 하나이다. 이탈 고객 예측은 일종의 분류(classification) 문제로 의사결정나무추론, 로지스틱 회귀분석, 인공신경망 등의 기법이 많이 활용되어왔다. 일반적으로 이탈 고객 예측을 위한 모델은 고객의 인구통계학적 정보와 계약이나 거래 정보를 입력변수로 하여 이탈 여부를 목표변수로 보는 형태로 분류 모델을 생성하게 된다. 본 연구에서는 고객과의 지속적인 접촉으로 발생되는 추가적인 사건 정보를 활용하여 연관성 규칙을 생성하고 이 결과를 기존의 방식으로 생성된 분류 모델과 결합하는 이탈 고객 예측 방법을 제시한다. 제시한 방법의 유용성을 확인하기 위해서 특정 국내 신용카드사의 실제 데이터를 활용하여 실험을 수행하였다. 실험 결과 제시된 방법이 기존의 전통적인 분류 모델에 비해서 향상된 성능을 보이는 것을 확인할 수 있었다. 제시된 예측 방법의 장점은 기존의 이탈 예측을 위한 입력 변수들 이외에 고객과 회사간의 접촉을 통해서 생성된 동적 정보들을 통합적으로 활용하여 예측 정확도를 높이고 실시간으로 이탈 확률을 갱신할 수 있다는 점이다.

• Journal of Intelligence and Information Systems
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• v.9 no.1
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• pp.139-155
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• 2003

This paper presents the new methodology of analyzing and classifying patterns of customers in mobile telecommunication market to enhance the performance of predicting the credit information based on the decision tree and neural network. With the application of variance selection process from decision tree, the systemic process of defining input vector's value and the rule generation were developed. In point of customer management, this research analyzes current customers and produces the patterns of them so that the company can maintain good customer relationship and makes special management on the customer who has huh potential of getting out of contract in advance. The real implementation of proposed method shows that the predicted accuracy is higher than existing methods such as decision tree(CART, C4.5), regression, neural network and combined model(CART and NN).

• Proceedings of the Korean Information Science Society Conference
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• 2006.10c
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• pp.154-159
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• 2006

본 논문은 웹 서버에 의해 자동으로 수집되는 로그 파일로부터 고객 가치 판단 기준을 고객의 행동 기반에 두고 군집화 기법을 이용하여 고객을 세분화하고 세분화 결과에 의사결정나무를 적용함으로써 고객을 분류하는 통합 모형을 제안하였다. 또한, 분류된 고객들의 주 서비스 활용 패턴을 분석하기 위하여 연관규칙기법을 적용하여 고객의 과학기술정보 활용의 연관성을 분석함으로써, 과학정보포털 서비스를 제공하는 사이트 이용자의 분류군에 해당하는 정보와 인터페이스를 제공하는 새로운 방법에 대하여 연구하였다. 고객 관리 측면에서 본 논문은 정보 서비스를 제공하는 웹 사이트의 기존고객을 분류하여 패턴을 분석함으로써 고객 위주의 사이트 운영정책과 동적 인터페이스를 제공하기 위한 웹사이트 활용 방안을 제시하였다. 또한, 고객의 지속적인 관리라 각 고객 분류군별에 안는 서비스를 제공하고 고객의 관리에도 기여할 수 있을 것이다.

• Journal of the Korean Institute of Intelligent Systems
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• v.12 no.3
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• pp.202-209
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• 2002

This paper deals with simplification of classification rules for data mining and rule bases for control systems. Datamining that extracts useful information from such a large amount of data is one of important issues. There are various ways in classification methodologies for data mining such as the decision trees and neural networks, but the result should be explicit and understandable and the classification rules be short and clear. The rough sets theory is an effective technique in extracting knowledge from incomplete and inconsistent data and provides a good solution for classification and approximation by using various attributes effectively This paper investigates granularity of knowledge for reasoning of uncertain concopts by using rough set approximations and uses a hierarchical classification structure that is more effective technique for classification by applying core to upper level. The proposed classification methodology makes analysis of an information system eary and generates minimal classification rules.

• Journal of The Korean Association For Science Education
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• v.40 no.3
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• pp.321-336
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• 2020

We explore automated scoring models of scientific argumentation. We consider how a new analytical approach using a machine learning technique may enhance the understanding of spoken argumentation in the classroom. We sampled 2,605 utterances that occurred during a high school student's science class on molecular structure and classified the utterances into five argumentative elements. Next, we performed Text Preprocessing for the classified utterances. As machine learning techniques, we applied support vector machines, decision tree, random forest, and artificial neural network. For enhancing the identification of rebuttal elements, we used a heuristic feature-engineering method that applies experts' classification of morphemes of scientific argumentation.

• 한국데이터정보과학회:학술대회논문집
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• 2006.04a
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• pp.109-120
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• 2006

Huge information has been made due to the current computing environment and could not be acceptable. People want the information which they can understand and accept easily. They may want not only simple information but also knowledge. That is why data mining becomes a center of information. We use RFM analysis in order to create customer score. Customers are classified into five groups(most oxcellenrexcellenycommoflowerilowest) for a various marketing activities. We can found the significant patterns in each group, and classify customers from loyal customers to leaving customers in the near future by the indirect data mining(e.g. association analysis) and the direct data mining(e.g. decision tree, logistic regression analysis, etc.), which are named in this study. Our research focuses on the advanced models by applying the association rules in data mining. Our results indicate that the indirect data mining and the direct data mining seem to have same outputs, but the former shows more clear pattern then the latter one.