• Journal of the Korean Society of Costume
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• v.27
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• pp.87-101
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• 1996

The purpose of this study is to grasp the re-lationship between Sasang constitution of the disposition side and clothing value in grown-up women in order to apply Sasang consti-tution theory to the marketing strategy in clothing industry. The study is based on a questionnaie about Sasang constitution and clothing value. The questionnarie was answered by 519 women. The data ere collected from September 12 to September 30, 1994 and analyzed by cluster analysis correlation analysis ANOVA and fac-tor analysis using SAS. The Findings of this study are as follows: 1. The women were classfied in to 3 clusters by cluster analysis :Sp-Yaung-In type (30.8%) Tae-Em-In type (40.7%) So-em-in(28.5%). 2. Correlations between SO-Yaug In type and each of clothing values showed all signifi-cant and specially social value showed high corelation(0.57163) 3. In Tae-Em-In type all correlations showed significant and esocial value showed the highest correlation of all correlations. 4. In So-Em-In type there was no corre-lation inpolitical value and the order of cloth-ing values showing high correlation was theor-etical social economic and religious value. 5. The aesthetic valu among and consti-tution types showed the lowest correlation of all correlation. By means of the about study results we may know that all women belong to three types think social value of the more important value than any other in clothing value. This is because grown-up women in korea prefer yet clothing of the harmonic and similar type to this of individual type.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.5
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• pp.717-728
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• 2008

The purpose of this study to examine the relevant factors in tool and fashion of make up. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. Obtained data were analyzed pearson's correlation coefficient and multiple regression analysis. The results of this study were as follows.; The influence on tool and fashion of make up can be described into 4 factors that are included in the decision making process of tool and fashion, in other words, the demographical characteristic, the body cathexis, the need and the clothing value. Among these factors, the beauty need and the political value were proved to be more important. The demographic characteristics, the media contact had a direct influence on tool, and the occupation status had a direct influence on fashion. The body cathexis did not have a direct influence on any subordinate factors of tool and fashion, but had indirect influence having the need as a parameter or had no influence having the clothing value as a parameter.

• Journal of the Korean Society of Costume
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• v.57 no.8
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• pp.60-74
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• 2007

This study intends to examine the influencing factors in personal intention and show-off of make-up behavior. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. Obtained data were analyzed pearson's correlation coefficient and multiple regression analysis. The result is summarized as follows.; The influence on personal intention and show-off of make-up behavior can be described into 4 factors that are included in the decision making process of personal intention and show-off, in other words, the demographical characteristic, the body cathexis, the need and the clothing value. The demographic characteristics, the marriage status, the occupation status and the media contact had a direct influence on personal intention, and the educational background had a direct influence on show-off. The body cathexis did not have a direct influence on any subordinate factors of personal intention and show-off, but had indirect influence having the need as a parameter or had no influence having the clothing value as a parameter.

• The Research Journal of the Costume Culture
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• v.2 no.2
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• pp.355-369
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• 1994

The purpose of this study was to investigate the relationship between the social values and selected clothing behavior variable for a group of working women in Kwang Ju, Chonnam, Korea. The findings of this study as follows: 1. The were differences in selective clothing variables according to their general characteristics; age, marital status, religion. 2. There were differences in selective clothing variables according to their occupational characteristics; type, length of employment, income. 3. A significant relationship was found between he social values and selected clothing behavior variables; There were significant relationship between the social trend and five clothing behavior variables; social approval, psychological dependence, satisfaction, comfort, interest. There ere significant relationship between the human relation and one clothing variables; management. There were significant relationship between the popularization and three clothing behavior variables; social approval, psychological dependence and management.

• The Research Journal of the Costume Culture
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• v.8 no.4
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• pp.602-610
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• 2000

The purposes of this study was to examine the college students'value and the status of their clothing purchasing behavior, and to compare the correlation between both of them. The questions were centered on 511 students who are attending the universities in Seoul. The results of this study were as follows. First, most students have higher value on politics, economy, and theory in the order listed. Male-students were interested in theory, while female-students were more interested in politics. Second, when they purchase their clothes, the factor of decision was based on design and their observation was another important factor. As for selecting shops, they considered the product as the most important factor and then the service & transportation. Third, I inspected the correlation between their value & the status of their clothing purchasing behavior. The students with lower theoretical value considered the quality as a purchasing factor, and the service as a purchasing factor, common shop as a purchasing shop, adn the convenient transportation system as a factor of selecting a shop.

• Journal of the Korean Society of Clothing and Textiles
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• v.7 no.2
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• pp.1-10
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• 1983

The purpose of this study is to investigate the relationship between the social values and the clothing motivations for a group of female college students in Seoul, Korea. Through this study, the followings were found : 1. A significant relationship was found between the social values and the five dothing motivations : Decoration, Modesty, Protection, Belongingness, Self-Esteem. 2. A significant relationship was found between the clothing motivations and the environmental factors concerning school : college type (coeducational college or women's college), major. grade. 3. A significant relationship was found between the clothing motivations and the environmental factors concerning family : father's income, father's educational level, order among sisters.

• Journal of Korean Home Economics Education Association
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• v.19 no.3
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• pp.133-147
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• 2007

The purpose of this study was to identify the effect on the evaluation of a female teachers' role-performance based on appearance according to the clothing attitude of students and their parents. Based on the results of this study a female teachers' role-performance evaluation can be broken down into four ability areas: leaning guidance, living guidance, human relations, and learning management. Likewise the clothing attitudes of students and their parents can be divided into three groups, the clothing oriented group, the trend-individuality group, and the chastity oriented group. The trend-individuality group of students felt that female teachers' appearances have a significant effect on learning guidance and human relations ability while parents thought that there was little relationship or that it has a moderate effect on the role of learning guidance. Because the concerns of students and parents about female teachers' clothing has an effect on female teachers' role performance evaluation, when directing a student group with a high concern for clothing, female teachers need to be sensitive about their appearances and it's affect on learning guidance, human relations, and class management. Based on these results, students and parents felt that female teachers' appearances have an effect on their role performance according to their clothing attitudes.

• Journal of the Korean Society of Costume
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• v.18
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• pp.269-281
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• 1992

The purposes of this study were to 1) classify the contents of clothing image preferences, 2) find out the relationship among personal values, preferences for clothing image and clothing design, and 3) investigate the relationship between clothing image preferences and clothing design preferences, Questionnaire was comprised of three section. The clothing image preference measure was included 36 bipolar adjectives of 7-point scales. Clothing design preferences measure was included the items of patterns, colors, and textures. 'Survey of Personal Values' by Eung-Un Hwang and Kyung -hye Lee was used for measurement of 6 values : practical mindedness ; achievement ; variety ; decisiveness; orderliness; and goal orientation. Samples were 288 college women. The data were analyzed using pearson's correlation coefficient and factor analysis. The results of the study were the following. 1. Four segments of clothing image preferences derived by factor analysis : F. 1 'progressive-conservative' ; F.2. 'casual-formal'; F.3 'plain-splendid'; F.4 'masculine-feminine'. 2. In relation between personal values and clothing image preferences, 1) achievement was positively related to the preference of progressive image 2) variety was positively related to the preferences of progressive and masculine image, and 3) goal orientation was negatively related to the preferences of the progressive and masculine image, and positively related to plain image. 3. In relation between personal values and clothing design preferences, 1) practical mindedness was positively related to the preference of black, 2) achievement was positively related to the preferences of blue and such realistic pattern as floral, 3) variety was positively related to the preferences of geometric or abstract patterns and thick or transparent texture, and 4) orderliness was negatively related to the preferences of abstract pattern. 4. In relation between clothing image preferences and clothing design preferences, 1) progressive image was positively related to abstract pattern, red, blue, and black, 2) casual image was positively related to geometric pattern, green, blue, and negatively related to red and soft rexture, 3) plain image was negatively related to lustered and transparent texture, abstract pattern, red, and black, and 4) masculine image was negatively related to lustered, thin, soft, and transparent texture, floral and dotted patterns, red, orange, and yellow.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.1 s.29
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• pp.1-12
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• 1989

The purpose of this study was to examine the effect of basic needs and demographic variables of adult women upon clothing values. This study was designed with causal model regrading the demographic variables as independent variable: the basic need as interventing variable: the eight clothing values as dependent variables. The major findings of this research can be summarized as following; 1. Age of women has a definite effect on marriage status, school career and income. Age has effect on marriage status in seven values except exploratory value. It has effect on school career in aethetic and political values, and it has also effect on school career and income in social and religious values. 2. Age has no significant direct effect on the basic needs. Marriage status and school career have significant direct effect on the basic needs. Marriage status has positive effect on the need for self-esteem in seven values except exploratory value. The need for self-esteem of unmarried women are stronger than that of married women. School career has negative impact on the need for safety. The women having higher school career do not have strong need for safety in aethetic and social values. 3. School career, income, needs for safety, belongingness, self-esteem and self-actualizing have significant direct effect on clothing values. School career has positive effect on aethetic and political values, and it has negative effect on religious values. Income has negative effect upon social and religious values. Need for safety has negative effect on aethetic values. Need for safety is positively related with need for belongingneses, and they have an effect on the social values. Need for self-esteem has positive effect on the aethetic and political values, and it has negative impact on theoretical, economic, social and religious values. Need for self-actualizing has positive effect on the theoretical values.

• Journal of the Korean Society of Clothing and Textiles
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• v.2 no.2
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• pp.261-267
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• 1978

The purpose of this study was to investigate the relationship between clothing behaviors and general values of Che-ju college women. General values were measured by The Allport-Vernon-Lindzey Study of Value, which determines the relative prominence of six basic values. General clothing behaviors were assessed by statements dealing with interests in status symbol, fashion and practicality of clothing. Measures of attitudes toward blue jeans consists of: attitudes regarding practicality and youth symbol. In addition the possession, and frequency of wearing blue jeans were assessed. The sample consisted of 284 students in Che-ju college women, Korea. The data, collected by means of a self-administered questionnaire, were analyzed by correlations and t-tests. The results indicate that: 1) Economic value was positively related to the status symbol of clothing. 2) No correlation was found between political value and the fashion of clothing. 3) Social value was positively related to the practicality of clothing, however, no correlation was found between social value and attitudes regarding practicality of blue jeans. 4) Practicality attitudes toward blue jeans was positively related to the practicality of clothing, whereas youth symbol attitudes toward blue jeans was positively related to the fashion and the status symbol of clothing. 5) The groupth which had blue jeans had higher interest of fashion in clothing than the groupth which had no blue jeans.