Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study on the Relationship between Social Values and Clothing Motivations for a Group of Female College Students in Seoul

여대생의 사회적 가치관과 의복 착용 동기와의 관계 -서울을 중심으로-

  • Kim Kyung Hee (Dept. of Clothing and Textiles, College of Home Economics, Ewha Women's University) ;
  • Lim Sook Ja (Dept. of Clothing and Textiles, College of Home Economics, Ewha Women's University)
  • 김경희 (이화여자대학교 가정대학 의류직물학과) ;
  • 임숙자 (이화여자대학교 가정대학 의류직물학과)
  • Published : 1983.11.01
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Abstract

The purpose of this study is to investigate the relationship between the social values and the clothing motivations for a group of female college students in Seoul, Korea. Through this study, the followings were found : 1. A significant relationship was found between the social values and the five dothing motivations : Decoration, Modesty, Protection, Belongingness, Self-Esteem. 2. A significant relationship was found between the clothing motivations and the environmental factors concerning school : college type (coeducational college or women's college), major. grade. 3. A significant relationship was found between the clothing motivations and the environmental factors concerning family : father's income, father's educational level, order among sisters.

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