• Proceedings of the Korea Information Processing Society Conference
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• 한국정보처리학회 2008년도 춘계학술발표대회
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• pp.44-47
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• 2008

본 논문에서는 유비쿼터스 환경에서 인간의 행동패턴을 인식하고 이 결과를 활용하여 사용자의 의도를 추론하는 방법론에 관해 기술한다. 인간행동의 예측에 관한 지식표현으로부터의 추론기능과 예제패턴 기반의 학습기능을 동시에 지원하는 모델을 제시하고 이론의 타당성과 유용성을 고찰한다. 의도 추론 문제에서 지식기반 기법이 갖는 불완전성을 극복하기 위하여 예제기반 학습능력의 필요성을 도출하는 한편, 다양한 변이가 존재하는 응용에서 학습데이터 선정의 어려움을 보완하기 위한 방법론을 제시한다. 세부적으로 인간행동에 관한 특징표현과 행동패턴 클래스를 정의하고 이들간의 관계를 고유한 지식표현 규칙으로 정형화 한다. 또한 제안된 지식표현을 수용하는 추론 메커니즘을 제시하며, 제시한 모델의 부수적 특징으로 학습과정을 통한 지식 정련기능의 유용성을 고찰한다.

• Korean Journal of Communication Studies
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• 제22권2호
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• pp.89-121
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• 2014

In order to suggest a strategy for continuous growth of webtoon, this article examined webtoon usage motivation and tried to make a prediction about culture content products and services connected with webtoon, including intention for viewing movies, based on webtoon; intention for switching to paid webtoon content, and intention for buying webtoon character products. From the point of view of Uses and Gratification Theory intentions for using webtoon and human sociocultural behavior intention are already predicted but with the usefulness of Theory of Planned Behavior Integrated Model this study extended the explanation power of prediction about webtoon related behavioral intention. Results found 5 motivational factors for webtoon usage i.e. 'seeking information', 'entertainment and access availability', 'webtoon genre characteristics', 'influence from a friend or acquaintance', and 'escapism and tension release'. Among them the ones that influenced the intention for viewing movies, based on webtoon, were found to be 'webtoon genre characteristics', 'escapism and tension release' and the 3 variables from Theory of Planned Behavior. 'Seeking information', 'entertainment and access availability', 'webtoon genre characteristics', and all the 3 variables from Theory of Planned Behavior were found to influence the intention for switching to paid webtoon content. The intention for buying webtoon based character products was affected by the motivational factors 'seeking information', 'escapism and tension release' and the behavior and subjective norms variables from Theory of Planned Behavior. Based on the uncommon results from the research several suggestions were made for the continuous growth of webtoon.

• Proceedings of the Korean Association for Survey Research Conference
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• 한국조사연구학회 2005년도 추계학술대회 발표논문집
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• pp.221-245
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• 2005

This research introduced the concept of 'alternative attractiveness' derived from the social exchange theory to the research model predicting turnover intention among salesforce. By doing so, we tried to broaden the understandings of relationship between salesperson job attitude and salesperson behavior. We collected and analysed the data from the survey on the 178 salespeople employed at the life insurance companies. We found the alternative attractiveness to be a significant antecedent of the turnover intention. Specifically, the more attractive the alternative the greater the intention of turnover. However, we also found that the salesforces are less attracted to the alternative if they are more satisfied with their jobs. Finally, this research can be a seminary work with the relational perspective for the studies of salesforce management.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제15권6호
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• pp.3789-3798
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• 2014

This study examined the factors affecting blood donation intention and behavior in college students based on the theory of planned behavior. The subjects were 258 students from one college in G city, and the data was collected by a survey using self-administered questionnaires structured from June 3 to June 14, 2013. The data was analyzed using the SPSS 19.0 program, the variables affecting the blood donation intention were analyzed by stepwise multiple regression, and the variables affecting the blood donation behavior were analyzed by Logistic regression. The factors affecting the blood donation intention were in order the perceived behavioral control, attitude toward the behavior and subjective norm, and the explanatory power was 65.6%. In addition, the factor affecting the blood donation behavior was only the blood donation intention (OR=1.129, p=.010) except for perceived behavioral control. Therefore, the perceived behavioral control, attitude and subjective norm should be considered when developing blood donation programs for college students.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제15권8호
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• pp.4972-4980
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• 2014

This study examined the effects of teacher job stress and emotional intelligence on the turnover intent and job satisfaction. To this end, an early childhood teacher survey of 220 people using SPSS 9.0 data processing, analysis, and the independent variables were used to predict the dependent variable. Simple regression analysis and regression analysis of a follow-up examination were then performed. In the first study, the early childhood teachers' turnover intention due to job stress and job satisfaction revealed job stress to be a significant factor. The children's lack of leadership and administrative support work overload factors contributed to causes of stress. The turnover intention appeared to affect the mind. Second, early childhood teachers job satisfaction, job stress and turnover intention were affected by attempts to mediate the influence of job stress. Therefore, mediation plays a significant role. These results show that infant teacher duties affect the turnover intention and job satisfaction.

• Journal of Korea Entertainment Industry Association
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• 제15권3호
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• pp.251-261
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• 2021

The purpose of this study is to find out how much psychosocial factors affecting the intention to use mental health services and the characteristics of respondents in college students. Specifically, the influence of the level of knowledge about mental health, subjective norms, attitudes for seeking help, and social psychological stress levels on the respondents'intention to seek help is examined. As a result of the study, it was found that the subjective norms, social and psychological stress levels, and mental health students'intention to use mental health services were influenced by factors. It was found that subjective norms, psychosocial stress level, and attitude toward using mental health service were factors that influence the intention to use mental health service. The influence of these factors on help seeking intention was in the order of psychosocial stress level, help seeking attitude, and subjective norm. The study provided implications that were helpful in message development when executing mental health promotion and awareness campaigns by identifying predictive factors of the intention to use mental health services of college students.

• The Journal of the Convergence on Culture Technology
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• 제9권2호
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• pp.189-197
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• 2023

The purpose of this study was to examine the effects of university students' entrepreneurial environment and entrepreneurial spirit on their entrepreneurial intentions. The results of the study are as follows. As for the correlation among entrepreneurial environmental factors affecting entrepreneurial intentions of college students, it was confirmed that educational environment, legal system and government support, and social values had static correlation coefficient values. It was predicted that the six detailed hypotheses would be valid and would have an impact, but unexpected results were also derived. First, the hypothesis that the entrepreneurial environment of college students will affect entrepreneurial intention was partially accepted. Employment environment and education environment were dismissed, legal system and government support. It was confirmed that social values had a positive (+) effect on entrepreneurial intention. Second, the hypothesis that entrepreneurship of college students will affect entrepreneurship intention was also partially accepted. Risk sensitivity was rejected, and innovation and initiative were confirmed to have a positive (+) effect.

• Asia Marketing Journal
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• 제11권3호
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• pp.1-29
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• 2009

The purpose of this study is to develop a service norm construct influencing behavioral intention in a service purchasing situation and investigate how the construct is related with other constructs in the theory of planned action model. Furthermore, a moderating variable, self-monitoring concept, in the model is considered. As a result, the influence of attitude, subjective norm, and perceived control on behavioral intention were all significant. Other consumers' norm was a significant factor affecting behavioral intention. Service provider norm, however, was not significant. In addition, self-monitoring played a moderating role in the model. The implication of this study is that service company or manager should consider service customer compatibility because focal customers are conscious that they face other customer's response.

• Korean Journal of Cognitive Science
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• 제18권2호
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• pp.179-191
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• 2007

In a goal-oriented dialogue, spoken' intentions can be represented by domain actions that consist of pairs of a speech art and a concept sequence. The domain action prediction of user's utterance is useful to correct some errors that occur in a speech recognition process, and the domain action prediction of system's utterance is useful to generate flexible responses. In this paper, we propose a model to predict a domain action of the next utterance using a neural network. The proposed model predicts the next domain action by using a dialogue history vector and a current domain action as inputs of the neural network. In the experiment, the proposed model showed the precision of 80.02% in speech act prediction and the precision of 82.09% in concept sequence prediction.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2020년도 추계학술대회
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• pp.33-37
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• 2020

최근 농업은 6차산업을 넘어 국민의 건강회복 및 유지증진을 도모하기 위하여 이용되는 다양한 농업·농촌자원의 활용과 이와 관련한 활동을 통해 사회적 또 는 경제적 부가가치를 창출하는 산업으로 치유농업을 들 수 있다. 현 코로나19로 인한 고립과 단절, 앞날을 예측하기 어려운 상황이 길어지면서 우울감을 느끼는 '코로나 블루(Blue)'를 넘어 우울과 불안 감정이 분노로 폭발하는 '코로나 레드(Red)'를 호소하는 이들마저 있다고 한다. 최근 한국건강증진개발원이 한국갤럽에 의뢰해 전국 만 성인 남녀대상으로 '코로나19로 인한 건강 상태'를 조사한 결과에 따르면 응답자의 40.7%가 코로나 블루를 "경험했다"고 답했는데 특히 여성(50.7%)의 경험 비율이 남성(34.2%)보다 높았다고 한다. 이에 따라 실내에서 반려동물이나 반려식물을 키우는 이가 급증하고 노년층은 실버 텃밭 정원프로그램을 통해 우울증이 크게 감소됐다. 이와 같이 치유농업은 자연친화적인 환경을 조성해 주고, 도시민의 농업에 대한 이해를 높이며 도시와 농촌이 상생하는데 이바지할 수 있기 때문에 지속적으로 발전시켜 나갈 필요가 있다. 본 연구에서는 치유농업시설의 이용의도를 가진 자를 대상으로 치유농업시설 선택속성에 주관적규범과 주도성향이 치유농업시설 이용의도에 미치는 영향을 살펴보고자 한다. 본 연구를 통해 치유농업시설을 이용하는 데에 있어 선택속성의 요소들에 대하여 파악하고 주관적규범과 주도성향에 따른 영향도 확인하여 치유농업시설 선택속성을 제공하고자 할 때 우선시해야 할 시사점을 파악하고자 한다.