• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.740-742
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• 2015

The purpose of this study is to investigate the perception of IT convergenced high tech product. A remakable progress and needs of consumer were a variable and complex. These innovative progressive product in IT convergence area has increased a need. We investigated the relationship between IT convergence high tech product and resistibility. We provide that a successful investigation of consumer behaviour research in IT convergence technology.

• Journal of Intelligence and Information Systems
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• v.22 no.4
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• pp.87-107
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• 2016

Understanding market convergence has became essential for small and mid-size enterprises. Identifying convergence items among heterogeneous markets could lead to product innovation and successful market introduction. Previous researches have two limitations. First, traditional researches focusing on patent databases are suitable for detecting technology convergence, however, they have failed to recognize market demands. Second, most researches concentrate on identifying the relationship between existing products or technology. This study presents a platform to identify the opportunity of market convergence by using product databases from a global B2B marketplace. We also attempt to identify convergence opportunity in different industries by applying Structural Hole theory. This paper shows the mechanisms for market convergence: attributes extraction of products and services using text mining and association analysis among attributes, and network analysis based on structural hole. In order to discover market demand, we analyzed 240,002 e-catalog from January 2013 to July 2016.

• Journal of the KSME
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• v.53 no.3
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• pp.36-39
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• 2013

이제는 제품-서비스 융합 시대이다. 경쟁력의 핵심이 물리적인 사물인 제품에서부터 인간 본연의 가치에 깊이 연관된 서비스로 그 중심이 이동하고 있다.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.177-182
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• 2015

The brand and product awareness of Korean electronics companies in the North American market has grown significantly and North American consumers has been recognized as an innovative technology products good performance of Korean electronics appliances. The consumer need of energy saving has led to a rise in market share because Korean electronics appliances have the excellence in energy saving aspects. The expansion of smartphones and mobile devices and the development of smart grid technology can affect electronics market. Domestic companies are continuously develop new product to provide consumers convenient with a variety of additional features combined consumer products. This study proposes a convergence model for sales prediction of electronic appliances using sales data of A company from the North American market. We develop the convergence model for sales prediction based on based on artificial neural network and genetic algorithm. In addition, we validate the superiority of the proposed convergence model by comparing the prediction performance of traditional prediction models.

• Asia Marketing Journal
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• v.13 no.4
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• pp.1-27
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• 2012

Extending the findings of Rajagopal and Burnkrant (2009), this research examines the moderating role of consumers' goals (i.e., head category-relevant goal vs. modifier category-relevant goal) in the effects of two different interpretation strategies (i.e., relational interpretation vs. property interpretation) on product beliefs and attitudes toward hybrid products. In the current research, we make two predictions. First, we predict that both head category and modifier category beliefs will be higher under property interpretations than under relational interpretations in the modifier category-relevant goal priming conditions, whereas there will be no significant differences between each product category beliefs across the two interpretation conditions in the head category-relevant goal priming conditions. Second, we predict that attitudes toward hybrid products will be higher under property interpretations than under relational interpretations in the modifier category-relevant goal priming conditions, whereas there will be no significant differences between the attitudes toward hybrid products across the two interpretation conditions in the head category-relevant goal priming conditions. These predictions are tested and confirmed in two experiments. Finally, we discuss theoretical and practical implications of our findings and develop directions for future research.

• Journal of Convergence Society for SMB
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• v.1 no.1
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• pp.19-28
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• 2011

In today and near future, most of the commercially manufactured IT products will be evolved into software convergence product. Recently, the embedded software products is called as 'Software Convergence Products.' This phenomenon does not simply show the trendy fashion, but has the seriously implication that the functionalities of IT product is accomplished and evolved via software technology, not via mechanical nor electrical means. It will become true that the quality of the convergence product is dominantly governed by the software it uses. Meanwhile, we are facing with the threatening fact that software defects in the mass products will requires tremendous amounts of cost proportional to the quantity of the product. We can remind ourselves of the disasters that have been already happened, such as Automotive recalls, Smart-phone recalls, and others. In software engineering, there have been large amount of work done in software quality improvement for the past couple of decades. Software process improvement, and testings are the representative ones. But we are facing with limitations of those traditional approaches in current convergence industry; exponentially increasing software sizes and rapid changes in software technology. In this paper, we analyze the characteristics of the software convergence industry, the limitations of the traditional Software quality improvement approaches. We suggest a new approaches in software quality improvement in different angles of thought and philosophy.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.279-285
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• 2012

This study classified the categorization process of convergence products as a rule-based and a similarity-based categorization process. And we examined that how the categorization process was determined according to information types(visual vs. visual + verbal) about the components of two prototypes before convergence and thinking styles(holistic vs. analytic). The result of this study showed: (1) The rule-based categorization process appeared more in case of visual information with verbal information than only visual information. (2) Analytic thinkers chose a rule-based categorization process more than holistic thinkers. These findings provide the theoretical and practical implications to comprehend the categorization process of convergence products and the judgement for consideration set from various convergence products.

• Product Safety
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• s.259
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• pp.8-9
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• 2015

• Proceedings of the Korea Technology Innovation Society Conference
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• 2013.10a
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• pp.282-295
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• 2013

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.4
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• pp.101-115
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• 2009

This study analyzed the diffusion process of digital convergence products focused on camera phon to compare the traditional adoption-diffusion model with use-diffusion model proposed by Shih and Venkatesh(2004). The results suggested that observability, perceived usefulness, innovativeness, relative advantage have effects on the intention of repurchase in the adoption-diffusion model. On the other hand, the intention of repurchase has been affected by technological sophistication, satisfaction, innovativeness, relative advantage in the use-diffusion model. These results imply that the traditional adoption-diffusion model could be applied to the cases of the digital convergence products. In addition, the results also show that the use-diffusion model is superior to the traditional model in analyzing the diffusion of digital convergence products.