• Journal of Digital Convergence
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• v.12 no.10
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• pp.405-414
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• 2014

This research aims to strengthen the ethical decision-making capability of nursing students, and involves 82 fourth-year undergraduate nursing students in a nonequivalent control group pre-post quasi experimental research design from March 4 to June 3, 2013. Experimental group took a discussion-based class and control group took a traditional lecture-based class and we identified the differences in ethical knowledge, class satisfaction and ethical values between the two groups. Experimental group had higher scores for ethical knowledge after the class. There was no significant change in ethical values after the class in the two groups. The experimental group achieved significantly higher scores for the comprehension of class contents and practical application within the class satisfaction criteria. So we propose to use this model as an effect teaching method to apply ethical principles in nursing practice.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.323-332
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• 2018

The Purpose of this study was conducted to identify the effects of self growth group counseling program on the self-esteem and adaptation to school life of middle-school girls. The data were collected between November 2 and December 28, 2017. A total 24 middle-school girls at K city were participated. The collected data were analyzed using frequency, mean and standard deviation, t-test. Main results of this study were the experimental group showed significantly(p<.01) better score in the self-esteem test than the control group after taking program. And, the experimental group showed significantly better score in the teacher-student relation test(p<.05) and school classes test(p<.05) than the control group after taking program. This results suggest that there is a significance in presenting scientific evidence of self growth group counseling program. In addition, this study suggests the necessity that the self growth group counseling program for a variety of teenagers develops.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.79-92
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• 2012

The purpose of this study are to examine the difference between the recognition and the satisfaction of CRM marketing's order of priority based on consumers type, and to define how both employees' recognition of priority and the performance influence on industry's financial and non-financial effect. As a result, a subjected industry turned out that the recognition of priority and satisfaction based on consumers type were different from each other, and employees' recognition of CRM marketing's of priority was different but it showed the both party's priority were same. The compared result between consumers' satisfaction and employees' recognition of performance is that employee's evaluation is overrated in proportion to consumers' satisfaction. Furthermore, among CRM marketing's priority, differentiating and sustainability of customers influenced on financial and non-financial appraisal but customers satisfaction did not.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.467-479
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• 2017

The purpose of this study was to identify the relationship among golf wear selection attributes, customer satisfaction, brand attitude and repurchase intention In order to achieve this purpose, 204 spectator were selected from department of golf at university and golf wear store in seoul by the convenience sampling method. The instrument for data collection was a questionnaire whose validity was evaluated by an expert group and whose reliability was judged from the cronbach's alpha values ranging from .826 to .945 The results first, it showed that aesthetics and dailiness of golf wear selection attributes had positive effect on customer satisfaction. Second, it showed that customer satisfaction had positive effect on brand attitude. Lastly, it showed that customer satisfaction had positive effect on repurchase intention. Therefore, golf wear firms should understand what consumers' Selection Attributes. And they should devise effective strategies.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.41-52
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• 2011

This paper alms to examine the impact of R&D organization culture to Technology Innovation in Small and Medium Enterprises. Hypotheses were tested by surveying 250 employees at R&D Gumi Industrial Complex. We conducted exploratory factor analysis for four constructs (diversity, autonomy, connectivity and flexibility) using oblique rotation method that did not assume independence among the factors and main factors of organizational culture in R&D organization were grouped together by four factors. The results of this study are as followings; First, three factors of R&D organizational culture had a significant positive effect on the product innovation and except autonomy. Second, two factors of R&D organizational culture had a significant positive effect on the process innovation except autonomy and flexibility. it is shown reliable criterion to effective organizational management for successful Technology Innovation in small and medium enterprises.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.541-551
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• 2022

The purpose of this study is to propose implications that can be effectively applied to the educational field by exploring the intention to use of augmented reality-based educational contents for college students. To this end, a survey was conducted with college students, and confirmatory factor analysis, correlation analysis, reliability analysis, and path analysis were performed using the SPSS 21.0 program and the AMOS 21.0 program. The results of the study were presented as follows. First, individual innovativeness influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Second, social influence influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Third, perceived enjoyment influenced positively on perceived usefulness. Fourth, perceived ease of use influenced positively on perceived usefulness and perceived enjoyment. Fifth, except for perceived ease of use, perceived usefulness and perceived enjoyment influenced positively on intention to use.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.253-260
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• 2022

Creativity, one of the core competencies of the 21st century, is required as an essential item for members of society. Emphasizes its ability in terms of personality that allows it to be used in the desired direction. However, creativity is considered to contribute to positive change in the organization, not only in creating new ideas or products, but also in adapting to a changing environment and solving problems. Accordingly, by reviewing previous studies, it was concluded that rewards can promote or hinder creativity, which may vary depending on the nature of rewards, the concept of creativity possessed by the researcher, individual differences, and external environment. We also proposed that rewards may influence creativity through motivational, cognitive, and synthetic functions. Based on the analysis, a specific model was proposed for the effect of reward on creativity. This study is based on existing research and analyzed various factors and mechanisms acting in the process of influencing creativity based on comparison of which extrinsic and intrinsic motivations have what kind of relationship. Next, it appears that rewards differ from person to person according to the way they are given in environmental circumstances. Finally, by rewarding various types of creative tasks, an active reward role can be secured.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.185-199
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• 2020

This study examined the effects of insurance company's CSR activities on customer-based brand assets and customers' intention to pay premium prices in order to identify the possibility of CSR activities as an insurance company's differentiated marketing strategies. Throughout collecting 510 surveys, this study has proved that economic and charitable activities had a effect on customer-based brand assets, also economic and environmental activities had a effect on intention to pay premium prices. In addition, the mediating role of the customer-based brand asset between economic and charitable activities and intention to pay premiums was proved. Lastly, it was confirmed that the level of SNS usage moderates the relationship between economic activities and customer-based brand assets. Based on the results, this study provides insurance companies with an effective marketing strategy of the CSR program.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.59-63
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• 2020

This study was conducted to investigate the relation between visual analogue scale and recovery time with type of injury that occur in elite wrestling athletes. The incidence rate of injury was analyzed the Poisson ratio, and the VAS and recovery time according to the type of injury were compared using the one-way ANOVA. In addition, the VAS and recovery time were examine the relationship using the Simple Linear Regression, and statistical significance level was α =.05. Injuries occurred most commonly in the ligament, followed by the muscle, cartilage and tendon.The VAS and recovery time according to the type of injury was statistically significant (p=.001, p=.001, respectively). The VAS and recovery time according to the type of injury was statistically significant (p=.001, p=.001). Also, increase in VAS of 1 point was associated with about 1.89 recovery time. These studies are expected to be useful as basic data for return to sports and safe training.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.375-383
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• 2017

The purpose of this study is to review whether the self-esteem of Republic of Korea army officers and noncommissioned officers affect cultural acceptability and at the same time to determine whether these relationships are mediated by adjustment to military life and job satisfaction. For this purpose, we conducted a survey by random sampling of 580 officers and noncommissioned officers serving in the army units located in Gyeonggi Province and Gangwon Province. The collected data was analyzed by a structural equation model, including statistical and correlation analysis. As a result of analysis, self-esteem of the military officers and noncommissioned officers appeared to be mediated only by military life adjustment, or to affect the cultural acceptability mediated by the military life and job satisfaction in turn. Therefore, in order to increase the cultural acceptability of military officers and noncommissioned officers, ROK Army should enhance the self-esteem, job satisfaction and adaptability of them.