• Title/Summary/Keyword: 윤리 커뮤니케이션

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A Study on Antecedents of Ethical Leadership of Power Retailers, : Focusing on the Relationship between Discount Stores and Their Suppliers (대형 유통업체 윤리적 리더십의 선행변수에 관한 연구 : 할인점과 공급업체 간 관계를 중심으로)

  • Kim, Sang-Deok
    • Journal of Distribution Research
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    • v.17 no.3
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    • pp.59-92
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    • 2012
  • With accumulated research evidence, there is little doubt that leadership behavior is related to a wide variety of positive individual and organizational outcomes. Indeed, leadership behavior has been empirically linked to increased employee satisfaction, organizational commitment, extra effort, turnover intention, organizational citizenship behavior, and overall employee performance. Although leadership behavior has been linked to a number of positive organizational outcomes, research regarding the antecedents of such behavior is limited. Especially there is little research dealing with the antecedents of inter-organizational leadership behavior. This study interests in inter-organizational ethical leadership among marketing channel members. In both the mass media and the academic association, there has been a surge in interest in the ethical and unethical behavior of leaders. Although the corporate scandals in recent years may explain much of the mass media and popular focus, academics' interest has been limited by evidence that ethical leadership behavior is associated with both positive and negative inter-organizational processes and performances. This study tried to contribute to this body of knowledge by examining antecedents of ethical leadership. Ethical leadership is defined "the demonstration of normatively appropriate conduct through personal actions and interpersonal relationships, and the promotion of such conduct to followers through two-way communication, reinforcement, and decision-making." Ethical leaders not only inform individuals of the behefits of ethical behavior and the cost of inappropriate behavior, such leaders also set clear standards and use rewards and fair and balanced punishment to hold followers accountable for their ethical conduct. Despite the assume importance and prominence of ethical leadership among organizations, there are still many questions relating to its antecedents and consequences. One is whether the likelihood of an leading organization being perceived as an ethical leader among other following organizations in marketing channels can be predicted using its characteristics and inter-organizational relationship maintenance skills. Identifying trait and skill antecedents will aid in the development of strategies for selecting and developing ethical leaders and determining the best means to reinforce ethical behaviors. The purpose of this study is to investigate the effects of three categorized variables on ethical leadership of channel leader. To be concrete, this study develops a model of the antecedents of three conceptually distinct forms of channel leader characteristics, such as organizational traits, inter-organizational relationship maintenance strategies, and supplier management strategies, and tests the hypothesized differential effects on ethical leadership of marketing channel leaders. The reason why this study deals with discount store channel is that there is very strong inter-dependence between a discount store and its suppliers. Their strong inter-dependence makes their relationship as the relationship between a leader and suppliers and creates an atmosphere that leadership occur without difficulty. The research model is as follows. For the purpose of empirical testing, 295 respondents of suppliers of discount store channel in Korea were surveyed. The procedures included scale reliability, and discriminant and convergent validity were used to validate measures. Also, the reliability measurements traditionally employed, such as the Cronbach's alpha, were used. All the reliabilities were greater than .70. This study conducted confirmatory factor analyses to assess the validity of our measurements. All items loaded significantly on their respective constructs(with the lowest t-value being 15.2), providing support for convergent validity. We then examined composite reliability and average variance extracted(AVE). The composite reliability of each construct was greater than .70. The AVE of each construct was greater than .50. This study tested research model using Partial Least Square(PLS). The estimation of the structural equation model revealed an acceptable fit of the model to the data($r^2$=.851). Thus, This study concluded that the model fit was considered acceptable. The results of PLS are as follows. The results indicated that conscientiousness, openness, conflict management, social networks, training, fair reward had positive effects on ethical leadership of channel leaders. On the other hand, emotional insecure had negative effect and agreeableness, assurance, and inter-organizational communication had no significant effect on supply chain leadership.

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A Study on the TV Audition Show's Distortion of Reality with Sartre's Existentialism which shows Media Subjectivity and Ethicality (오디션 프로그램의 리얼리티 왜곡이 보여주는 미디어의 주관성과 윤리성)

  • Tu, Lingyao
    • Trans-
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    • v.11
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    • pp.1-35
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    • 2021
  • This study looks to explore situations in which the authenticity of reality audition programs is inherently distorted by subjective intervention through a theoretical model of existentialism and case study of how it was practiced in an actual program. In detail, we examine the impact on the essence of human subjective intervention and the behavior by free will and use Sartre's existentialism a theoretical model and a Korean audition program series as the case for the study. We believe that the producers intended to narrow the audiences choices by creating a favorable environments for certain participants (trainees as they were called) to be recognized and liked by the voting audiences. We look to "subjectivity," the first principle of existentialism, people determine their essence through free will, and all actions in the production process are aimed at achieving that goal, which keeps the position balance of final debut group by creating the character image and personality through character making, storytelling and increasing or decrease the assigned air-time of each individuals.

Evaluation of communication effectiveness of cruelty-free fashion brands - A comparative study of brand-led and consumer-perceived images - (크루얼티 프리 패션 브랜드의 커뮤니케이션 성과 분석 - 브랜드 주도적 이미지와 소비자 지각 이미지에 대한 비교 -)

  • Yeong-Hyeon Choi;Sangyung Lee
    • The Research Journal of the Costume Culture
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    • v.32 no.2
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    • pp.247-259
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    • 2024
  • This study assessed the effectiveness of brand image communication on consumer perceptions of cruelty-free fashion brands. Brand messaging data were gathered from postings on the official Instagram accounts of three cruelty-free fashion brands and consumer perception data were gathered from Tweets containing keywords related to each brand. Web crawling and natural language processing were performed using Python and sentiment analysis was conducted using the BERT model. By analyzing Instagram content from Stella McCartney, Patagonia, and Freitag from their inception until 2021, this study found these brands all emphasize environmental aspects but with differing focuses: Stella McCartney on ecological conservation, Patagonia on an active outdoor image, and Freitag on upcycled products. Keyword analysis further indicated consumers perceive these brands in line with their brand messaging: Stella McCartney as high-end and eco-friendly, Patagonia as active and environmentally conscious, and Freitag as centered on recycling. Results based on the assessment of the alignment between brand-driven images and consumer-perceived images and the sentiment evaluation of the brand confirmed the outcomes of brand communication performance. The study revealed a correlation between brand image and positive consumer evaluations, indicating that higher alignment of ethical values leads to more positive consumer assessments. Given that consumers tend to prioritize search keywords over brand concepts, it's important for brands to focus on using visual imagery and promotions to effectively convey brand communication information. These findings highlight the importance of brand communication by emphasizing the connection between ethical brand images and consumer perceptions.

The Effect of consumer characteristics on purchasing Creating Shared Value products : Focusing on social-psychological variables and value congruency in the decision-making of cosmetics purchases (소비자의 특성이 공유가치창출 제품 구매에 미치는 영향 : 화장품 구매의사결정에 미치는 사회심리학적 변인과 가치일치성을 중심으로)

  • Kang, Yoon Ji;Yoo, Gilsang;Park, Sunkyung
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.21-32
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    • 2021
  • This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation to cosmetics products based on creating shared value activities. In order to verify hypothesis, an online survey was conducted, and the main and mediate effects of the variables were verified through SPSS' Process Macro method. As a result of empirical analysis, the higher the ethical identity, altruism, and consumer effectiveness, the higher the value congruency. Altruism and consumer effectiveness had a positive impact on purchase intentions. We also find that value congruency has a significant mediating effect on the effect of socio-psychological variables on purchase intention. The results of this study provide practical values and implications for companies' need to emphasize consumers' consumption behavior as it can have a significant positive impact on society. It also suggests the importance of finding out what values consumers seek. In other words, this study can provide strategic implications for public relations plans when performing marketing activities by utilizing the values pursued by CSV in companies. Future research will provide strategic implications for promotional measures when marketing is carried out if the consumer's segment is further refined to verify the effectiveness of creating shared value.

The Study on the Status and Development of International Ubiquitous Computing (유비쿼터스 컴퓨팅의 실태와 발전에 관한 연구)

  • Kim Kyung-Woo
    • Journal of the Korea Society of Computer and Information
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    • v.9 no.4 s.32
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    • pp.221-231
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    • 2004
  • Ubiquitous computing is not radical as Mark Weiser argues and includes things. The status of each nation is as follows. Project of America or Europe are practice for computing infra. intelligence of things and space and man-computer co-relation study, otherwise Japan centers the studying of network ubiquity utilizing computing competence. In this thesis I analyzed real status on the ubiquitous computing case study of each nation. and I proposed computing development model. factor, structured value system. five type business and technology model.

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Importance and Management of the Laboratory Notebooks in the Research Record (연구기록물 중 연구노트의 중요성과 관리 제도화)

  • Kim, Sang-Jnu
    • Journal of Information Management
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    • v.39 no.2
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    • pp.45-74
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    • 2008
  • The purpose of this study was to promote the understanding of laboratory notebook's record characteristics through getting a line on the importance of the notebooks which have record, information, communication, and proof functions. To improve the research ethics and cultures, this study was examined and investigated by literature references and survey results. This study analyzed the status of the notebooks in part of laboratory information system of the R&D institutes, paper notebooks for laboratory records management, and the introduction of ELN for digital record. For the notebook's institutionalization, more review is needed to the possibility of involvement in the conflict, evidential requisite and signature by inspector, the limitation of autonomous policy for the notebook's operation, the difficulty of preservation for 30 years, the introduction of ELN and utilization for the notebooks. To improve management and institutionalization for the notebooks, it is needed to the notebook's record for knowledge management and evidential values, support and budget for the notebook's management department, researcher's recognition conversion for the notebooks related to the intellectual property and technology transference, the record method train for the notebooks from the university classes, and the introduction of ELN related to the laboratory information management system or project management system.

ESG Management, Strategies for corporate sustainable growth : KT's company-wide goals and strategies (ESG 경영, 기업의 지속가능성장을 위한 전략 : KT의 전사적 목표와 전략)

  • Kang, Yoon Ji;Kim, Sanghoon
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.233-244
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    • 2022
  • One of the most noteworthy topics in recent corporate management is ESG(Environmental, Social, Governance). Although there are many companies that have declared ESG management, KT has declared full-fledged ESG management in 2021 and is sharing its sustainable management strategy with stakeholders. In addition, KT is strengthening ESG management by issuing ESG bonds for the first time in the domestic ICT industry. At a time when the information technology industry became more important due to COVID-19, this study attempted to examine KT's ESG management goals and strategies by dividing them into environmental, social, and governance areas. KT was aiming to achieve environmental integrity through 'environmental management', 'green competence', 'energy resources', and 'eco-friendly projects' in the environmental field. In addition, in the social field, genuine creating social value was pursued through 'social contribution', 'co-growth', and 'human rights management'. Finally, in the governance area, it was aiming for a transparent corporate management system to pursue economic reliability through 'ethics and compliance' and 'risk management'. In particular, KT was promoting its own ESG management by promoting strategies to solve environmental and social problems using AI and BigData technologies based on the characteristics of a digital platform company. This study aims to derive implications for ESG strategy establishment and ESG management development direction through KT's ESG management case in relation to ESG management, which has emerged as a hot topic.

The Social Dilemma of Chinese Village Community: Focusing on the Film (중국 마을 공동체의 사회적 딜레마: 영화 <빈관>을 중심으로)

  • Sun, Ming-Yue;Lee, Hee-Seung
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.375-381
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    • 2021
  • This study aimed to examine the dilemma of rural China under rapid urbanization process after economic reform, by paying attention to the problem of the order of village community and the expression of individual desires depicted in the film with a rural background. To this end, the narrative analysis, which is suitable for exploring the story structure and expression style of the text, was conducted to examine the community order and ethics, patriarchy and paternity, and the expression of desires of subject. In the film, closed space and villagers, who are disciplined by community customs, local culture, and formality of the rule of manners, are depicted. The film is covered in a form of mystery movie dealing with the deaths of members of the village community. However, the film talks about the rise of the Imaginary desire of subject against the symbolic rules of community order and ethics through the puzzle pieces story according to the perspectives of the characters. In conclusion, through the narrative analysis, it was possible to examine the implications of weakened communal discipline and paternity of the countryside by the rapid urbanization of China, and implications of the lethargy and neurosis of the subjects.

A Study on the Influencing Effects of the Sustainable Management Efforts on the Perceived Performance of Firms (지속가능경영 노력이 인지된 기업의 성과에 미치는 영향요인에 관한 연구)

  • Myong Ki Keum;Jay In Oh
    • Information Systems Review
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    • v.18 no.3
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    • pp.1-29
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    • 2016
  • The radical changes in the business environment have motivated firms to exert serious efforts in managing sustainable development. This study identified the effects of sustainable development on the perceived performance of firms from the viewpoint of the balanced scorecard. Independent variables include economic efforts (of efficiency and ethic of accounting and fairness), environmental efforts (management and energy control), and social efforts (consumer protection and contribution for local community). The result from the analysis of data collected in this research suggests that sustainable development efforts are the critical sources of the incorporated performance of firms. The consumer protection efforts of the local community determine the competitiveness of a firm in managing social responsibility and creating value and social activities. Efforts to reconsider efficiency determine the competitiveness of a firm, becoming the critical factors that determine sustainable performance. Energy control facilitates value creation for the environment through cooperation and harmonization with nature, resulting in sustainable business performances through the vitalization of practical establishments and operations. Sustainable management needs to meet international standards, cooperation, and harmony. These standards are based on the economic, environmental, and social efforts that enable firms to adopt sustainable management efforts that are suitable for their own systems.

A Design of Certificate Management Method for Secure Access Control in IoT-based Cloud Convergence Environment (IoT기반 클라우드 융합환경에서 안전한 접근제어를 위한 인증서 관리기법 설계)

  • Park, Jung-Oh
    • Journal of Convergence for Information Technology
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    • v.10 no.7
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    • pp.7-13
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    • 2020
  • IoT which is the core IT of the 4th industrial revolution, is providing various services from users in the conversion with other industries. The IoT convergence technology is leading the communication paradigm of communication environment in accordance with the increase of convenience for users. However, it is urgently needed to establish the security measures for the rapidly-developing IoT convergence technology. As IoT is closely related to digital ethics and personal information protection, other industries should establish the measures for coping with threatening elements in accordance with the introduction of IoT. In case when security incidents occur, there could be diverse problems such as information leakage, damage to image, monetary loss, and casualty. Thus, this paper suggests a certificate management technique for safe control over access in IoT-based Cloud convergence environment. This thesis designed the device/user registration, message communication protocol, and device renewal/management technique. On top of performing the analysis on safety in accordance with attack technique and vulnerability, in the results of conducting the evaluation of efficiency compared to the existing PKI-based certificate management technique, it showed about 32% decreased value.