• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.563-574
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• 2022

The purpose of this study is to investigate effects of source credibility of political youtubers on attitude toward contents and politicians/political party and political decision making. The total number of 326 responses from online survey were analyzed. Results indicate that three factors of source credibility, similarity, charisma, and expertise positively affected attitude toward political contents on youtube in statistical significance. Five attributes of source credibility, familiarity, charisma, similarity, attractiveness, and trustworthiness positively affected attitude toward political youtube contents and politicians/political parties. Furthermore, attitude toward contents and politicians/political parties significantly increased voting intention to politicians/political parties.

• Journal of the Korean association of regional geographers
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• v.9 no.2
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• pp.105-118
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• 2003

In both elections of 1997 and 2001, Tony Blair of the Labour Party won #10 of Downing Street. This political success had to do with regionalism and was particular due to the devolution policy that was supported by non English citizens. However, there are negative voices about this policy which tries to cope with regional conflicts by decentralizing the central political power. The paper aims to examine the current regionalism movements and the devolution policy in Britain. For this purpose, the nation-building processes of the United Kingdom and various reactions to these processes, especially regional ethnic conflicts are discussed. And the study finally investigates the future perspectives of the devolution policy and its implications for both regionalism and the national-regional developments in Britain.

• Journal of the Korean association of regional geographers
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• v.13 no.4
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• pp.381-395
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• 2007

After the democratization process since 1988, the national scale voting behavior in congressional elections has changed from a rural-government party and urban-opposite party connection to a political regionalism oriented pattern. In this context, the case study with provincial border regions aims to investigate possible party identification change of the region, and to find a relationship between polling score ratio and socio-political characteristics of the candidates. As a result, Yeongdong shows a strong negation to the presumed Chungcheong local party and shows a continuous party identification with the Kyungsang local party. Muju reveals a more or less weakened identification with the Jeolla local party, on the contrary, Kimcheon shows a unchanged strong identification with the Kyungsang local party. The regional neighborhood effect was verified quite partly between the subdivision districts of the border regions. With a application of linear fitting method, it is certified that voters have attached great importance to the belonging party, native place, as well as political career of the candidates as a voting criterion.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.113-120
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• 2013

The victory of Barack Obama in the presidential reelection, in which he got closer to voters by scientific election strategy based on data, is making a new paradigm of this scientific election mechanism. But it is within bounds to say that Korean election has developed based on emotional confrontation, rather than on the confrontation of policy or personal qualification. This study suggests a Big data-based election campaign strategy in an effort to reduce the harmful consequences of Korean election and to settle down a desirable campaign culture. To do so, this study examines the actual status and problems of Korean politics and election campaign. And then it designs a Korean election strategy model using Big data as an alternative to break through the problems. Last, it discusses the plan to utilize Big data.

• Korean journal of communication and information
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• v.17
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• pp.37-60
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• 2001

This study attempted to demonstrate the interaction effects between attitudinal frames of nine daily newspapers and community structure in the 1994s Michigan gubernatorial election. It was theoretically guided by framing research and the self-presentation theory of social-cognition perspective and empirically tested with archival data. For the purpose of this study, content analysis of nine statewide daily newspapers was employed in order to provide data on news framing. Data on voting rates for John Engler, winner of the 1994 Michigan Gubernatorial election, in each county of Michigan were used for vote choice while Michigan census data were used for constructing an Index of community structural differentiation. The results indicated that majority compliance frames were slightly more related with vote choice in homogeneous com-unities rather than were majority compliance frames in heterogeneous communities while social identification frames tended to have an influence on vote choice in heterogeneous communities more than did social identification frames in homogeneous communities.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.80-89
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• 2017

Television viewing affects viewers' attitudes and opinions on their political issues. Since the beginning of General Programming TV services in 2011, they are criticized of their politically biased programming. In order to investigate the effect of General Programming TV on voters' behavior, we analyzed whether or not there is a change in the voting behavior of the conservative parties among the areas with high and low TV ratings of general programming TV. Based on the result of 18th presidential election in December 2012, we could not find any difference in voting behavior on the Saenuri party among the areas with high and low ratings of general programming TV channels. However, in the 6th provincial election in June 2014, while the voting shares of the Saenuri party were higher in the areas with high ratings of TV Chosun, Channel A, and JTBC than in those areas with low ratings.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.751-754
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• 2007

This research executes recognition research on politics realities to highschool students. Their evaluation under 60 point was 48.5%, between 61 and 70 was 36.5%. It shows that most high school students recognize that politics realities is not good. Specially, evaluation of qualities of politician under 60 points was 63.1%. On the other hand, the biggest problem which they think was politicians. This response was 64.1%, it's the highest rate. And they response that the thing needed for developing our country were : first, improvement of politician's qualities, it's 64.1%. second, changing politics culture, it's 11.2%, third, improving government system, it's 9.5%. fourth, reforming politics system. It tells us most respondents think that politicians should improve their qualities. And in question for improving awareness of politics of young people, they answered visiting a political party(26.7%), education of politics (24.1%), a mock politics programs(21.9%).

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.30-39
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• 2018

This study was conducted with the aim of presenting a strategic implication for effective political campaign in the election situation which is held almost every year including the early presidential election. For this purpose, the $2{\times}2{\times}2$ triad experiment design of framing, involvement, political efficacy. The result shows that the main effect of framing and political efficacy was found, but the main effect of involvement was not shown. And also a result of two-way ANOVA, the interaction between framing and involvement was significant, but the interaction effect between framing and political efficacy was not significant. In addition, the three-way interaction effects of framing, involvement, and political efficacy were also significant. This study suggests that prospect theory is not often used to test the effects of political campaign messages and suggests new perspectives on political campaign strategies by introducing the prospect theory into election campaign message research.

• Communications for Statistical Applications and Methods
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• v.17 no.1
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• pp.55-66
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• 2010

Propensity score adjustment(PSA) has been suggested as approach to adjustment for volunteer internet survey. PSA attempts to decrease the biases arising from noncoverage and nonprobability sampling in volunteer panel internet surveys. Although PSA is an appealing method, its application for internet survey regarding Korea presidential election and its effectiveness is not well investigated. In this study, we compare the Ni Korea internet survey with the telephone survey conducted by MBMR and KBS for 2007 Korean presidential election. The result of study show that the accuracy of internet survey can be improved by using PSA. And it is critical to include covariates that highly related to the voting tendency and the role of nondemographic variables seems important to improving PSA for Korea presidential election prediction.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.195-201
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• 2018

Smartphones and PCs have become essential components of our daily life. People are expressing their opinions freely in SNS by using these devices. We are able to predict public opinions on specific subject by analyzing the related big data in SNS. In this paper, we have collected opinion data in SNS and analyzed reputation by text mining in order to make a prediction for the will of the people before 19th presidential election in South Korea. The result shows that our method makes more accurate estimate than other election polls.