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http://dx.doi.org/10.14400/JDC.2018.16.2.195

Analysis of the Influence of Presidential Candidate's SNS Reputation on Election Result: focusing on 19th Presidential Election  

Lee, Ye Na (Department of Information Security, Seoul Women's University)
Choi, Eun Jung (Department of Information Security, Seoul Women's University)
Kim, Myuhng Joo (Department of Information Security, Seoul Women's University)
Publication Information
Journal of Digital Convergence / v.16, no.2, 2018 , pp. 195-201 More about this Journal
Abstract
Smartphones and PCs have become essential components of our daily life. People are expressing their opinions freely in SNS by using these devices. We are able to predict public opinions on specific subject by analyzing the related big data in SNS. In this paper, we have collected opinion data in SNS and analyzed reputation by text mining in order to make a prediction for the will of the people before 19th presidential election in South Korea. The result shows that our method makes more accurate estimate than other election polls.
Keywords
$19^{th}$ Presidential Election; SNS; Big Data Analysis; Text Mining; Reputation Analysis;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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