• 한국노년학
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• v.40 no.3
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• pp.389-411
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• 2020

The purpose of this study was to identify the needs and characteristics of Korean senior consumers. To this end, the factors of Maslow's seven-levels of needs hierarchy were re-established and applied to suit the actual situation in Korea. For analysis, an online survey was conducted on 440 adults (50-75 years old), who are considered active seniors living in Korea, on the factors of 7-levels of needs and demographic characteristics. The study found that the 7-levels needs of Korean senior consumers were derived in a different order from Maslow's. Other diverse theoretical and practical implications were also presented.

• Asia Marketing Journal
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• v.6 no.1
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• pp.1-16
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• 2004

서비스품질의 차원과 위계에 대한 논의가 최근 들어 늘어나고 있다. 그 이유는 서비스품질, 고객만족, 고객의 긍정적 행동의향, 수익성 간의 선순환 때문이다. 차원모델은 SERVQUAL과 SERVPERF 모델이 있고 위계모델은 Grönroos(1984)모델과 미국학자들이 개발한 모델이 대표적이다. 최근들어 이들을 결합한 하이브리드모델이 제안되고 있다. 하지만 기존의 하이브리드모델은 차원과 위계를 결합하여 일반성은 높지만 위계를 정하는 이론적 근거가 분명하지 않다. 본 연구는 욕구위계이론 중 Herzberg(1968)의 두 요인이론에 근거하여 서비스품질의 위계모델을 제시하려 한다. 이를 위해 CIT로 판매접점에서 고객이 느끼는 결정적 사건(critical incidents)을 조사하였다. 먼저 중복요인과 단독요인으로 나누고 각각을 다시 불만족중심과 만족중심으로 나눌 때 이들 결정적 사건이 잘 분류되었다. 분류결과 신뢰성은 불만족중심 중복요인, 응답성은 만족중심 중복요인, 공감성은 단독만족요인으로 나타났다. 본 연구에서 제시하는 서비스품질의 욕구위계모델에 따르면 신뢰성, 응답성, 공감성의 순으로 서비스품질이 중요하다. 확신성과 유형성은 따로 분류되는 결정적 사건이 없어 만족, 불만족 요인을 도와주는 조절요인으로 볼 수 있다.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.149-155
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• 2019

In this study, the multiplicity of synchronous online class discussion activity is explored at conceptual level. From the cultural-historical activity theory (CHAT), each utterance may be considered as a product of the activity system. Alderfer's ERG theory is employed as another theoretical framework for the study. Based on the subject's existence, relationship, growth needs, their class discussion activities constitute four different dimensions: physical/biological, cultural/institutional, social/relational, and cooperative knowledge construction. It is inherent in individual activities and has a different arrangement according to their interests and situations, and at the same time acts as a factor of cooperation and competition among the participants. Through this, collective discussion activities represent complex and dynamic development patterns.

• Journal of the Korea Convergence Society
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• v.12 no.11
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• pp.445-456
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• 2021

In this study, we examine the effects of five needs satisfaction on job satisfaction and turnover intention based on Maslow's hierarchy of needs for clinical nurses. Also, this was a convergence study that confirmed the mediating effect of job satisfaction on the relationship between need satisfaction and turnover intention. The participants were 239 clinical nurses at a general hospital located in Seoul. The collected data were analyzed for mediating effects using hierarchical regression analysis and PROCESS Macro (Model 4). Physiological and safety needs did not have a significant effect on job satisfaction while belongingness, esteem, and self-actualizations need had a significant positive effect on job satisfaction. On the other hand, physiological and esteem needs had a significant negative effect on turnover intention. In addition, the mediating effect of job satisfaction was significant in the relationship between need satisfaction (physiological, safety, belongingness, and self-actualization needs) and turnover intention. We confirm that an increase in the satisfaction of the five needs of clinical nurses can reduce their turnover intention. Therefore, we suggest that it is necessary to effectively manage need satisfaction and job satisfaction in the clinical field.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.73-98
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• 2020

This study aims to redefine Vlog, ASMR, and Muk-bang contents as 'Need Fulfillment Video Contents,' which are emerging as major genres among the video contents. And this study explores the relationships between consumers' motives, viewing satisfaction, and consumers' characteristics such as demographic characteristics, big five personality traits, and individualism-collectivism tendencies in terms of uses and gratifications theory. Statistical analysis techniques such as factor analysis and hierarchical regression analysis were used to analyze 441 samples. As a result, age, income level, and collectivism were found to influence consumers' choice of Need Fulfillment Video Content genre. It was also found that the motivation of using Need Fulfillment Video Contents consisted of five factors: self-assessment and improvement, sensory stimulation and relaxation, entertainment, escapism and passing time, and following trends. Also, each usage motive influenced the viewing satisfaction in various ways. Based on the results of the analyses, the study concludes with discussion of the academic significance and practical implications for Need Fulfillment Video Contents industry development.

• Journal of Korean Academy of Nursing
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• v.50 no.6
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• pp.848-862
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• 2020

Purpose: The purpose of this study was to develop an instrument to evaluate the needs satisfaction of nurses and examine its validity and reliability. Methods: The initial items for the instrument were developed through a literature review and interviews, using the conceptual framework of Maslow's hierarchy of needs theory. The initial items were evaluated for content validity by 14 experts. Four hundred and eighty-six clinical nurses participated in this study through offline and online surveys to test the reliability and validity of the instrument. The first evaluation (n = 256) was used for item analysis and exploratory factor analysis, and the second evaluation (n = 230) was used to conduct a confirmatory factor analysis and to assess the criterion-related validity and internal consistency of the instrument. Test-retest reliability was analyzed using data from 30 nurses. Results: The final instrument consisted of 30 items with two sub-factors for five needs that were identified through the confirmatory factor analysis. The criterion-related validity was established using the five need satisfaction measures (r = .56). Cronbach's α for total items was .90, and test-retest reliability was .89. Conclusion: The findings from this study indicate that this instrument has sufficient validity and reliability. This instrument can be used for the development of nursing interventions to improve the needs satisfaction of clinical nurses.

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.240-247
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• 2012

Healing Environment is to cure the user as a whole by considering his social, psychological aspect, beyond the functional aspect of treatment. Various design elements of healing space have been developed so far, but they were mostly described with same rank. Even though every element is significant, facilities such as nursing homes tends to run with low budget, and they can't fulfill them all at the same time. It is important to find the sequence between design elements. The purpose of this study is to reorganize the design principles of healing environment by Maslow's hierarchy of needs(Physiological needs, Safety needs, Love/Affilitation needs, Self-Esteem needs and Self-Actualization needs), and analyze elderly nursing homes and examine the framework itself by application. Research method was consist of literature review on healing space design elements and hierarchy of needs, reconstruction of design elements with hierarchy, and application on 5 Korean nursing home cases. As the result, Maslow's hierarchy of needs and design elements were linked with good balance. Analysis of 5 nursing homes revealed that lower needs were short of environmental support compared to higher needs. Especially design elements related to Physiological needs should be improved. Also, new framework had strength in not only providing gasps on current situation in detail, but also suggesting elements for improvement with hierarchy and sequence. Through this research healing environment design elements and human needs were linked. Nursing home is the last environment for the elderly, which should help to heal their body and mind and also support them to accomplish self-actualization.

• Survey Research
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• v.7 no.2
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• pp.1-38
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• 2006

This study was conducted to develop a happiness index for Korean. 16 factors of happiness derived from both exploratory and confirmatory factor analysis based on a nationwide sample of 1503 Korean adults were reclassified into 3 components of Alderfer's need theory. The LISREL was used to measure the weight of each happiness factor. The results showed that happiness index was functioned by a formula(Happiness=2.5*existence+2.5*relationship+5*growth). Applying this formula, the average happiness score for Korean was 57.71. It was also demonstrated that the degree of happiness differed according to individual's gender, region, and income. Men was happier than women, while there was no significant difference among ages. As far as the region concerned, those who live in Seoul and Daejeon were happier than the others. People who earn over 2,500,000 won per month were happier than the others in terms of economic status. Finally, the result of the discriminant function analysis revealed that individual or psychological growth factor was more important than existence and relationship factors. Based on these significant research findings, practical implications and future research directions were discussed.

• Culinary science and hospitality research
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• v.19 no.4
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• pp.193-210
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• 2013

The purpose of this study is to understand the influence of entrepreneurial motivation upon entrepreneurial intentions of college students majoring in foodservice through the pull and push factors of the motivation theory, analyzing the moderating effects by gender. Based on total 317 college students, this study was conducted with exploring factor analysis, reliability analysis, correlation analysis, regression analysis, and hierarchical moderated regression. The results showed that, among the pull factors, need for achievement (p<0.001) and self-actualization (p<0.01) had a significant positive influence on entrepreneurial intentions. It appears that entrepreneurial intentions of college students majoring in foodservice were developed by positive entrepreneurial motivation. The moderating effects by gender were not significant. Through the study results with theoretical suggestions, this study proposed a policy to encourage entrepreneurial activation and desires in college students. Limitations and further research directions are also discussed.

• Korean Journal of Social Welfare Studies
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• v.40 no.3
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• pp.299-326
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• 2009

The purpose of this study was to find out some factors affecting the social prejudice perceived by people with psychiatric disability(PPD) and to present some useful explanations for those effects based on theories from symbolic interactionism. The hypotheses were as follow. First, the higher the symptoms, the higher will be the perceived social prejudice of PPD. Second, if PPD have vocational roles, the perceived prejudice will be lower. Third, if PPD want more services or supports for vocational rehabilitation, the perceived prejudice will be higher. Fourth, the higher the perceived prejudice of family members, the higher will be the perceived prejudice of PPD. The results show that the major hypotheses were supported. Based on the results some theoretical and clinical implications are discussed. First, this study made a little contribution to the study of perceived social prejudice of PPD providing some useful theoretical basis and empirical evidences. Secondly, due to the limitation of the data and cross-sectional research the results of this study need to be duplicated under more rigorous experimental or quasi-experimental study. Concerning the clinical intervention, it should be stressed to provide valued social roles to help PPD protect themselves from social prejudices. Secondly, rehabilitation professionals need to help PPD cope with increasing perceived prejudice while pursuing valued social roles such as employee. Third, rehabilitation professionals should assess the perceived prejudice of family members and to help them resist social prejudices through education, self-help groups, and other advocating strategies. Lastly, professionals should be carful not to blame family members for the adverse effects of their perceived prejudice on PPD.