• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.223-237
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• 2009

We aimed at identifying the determinants of favorable UCC usage and creation by integrating emotional dimension, social influence and motivations. The finding show the significant effect of pleasure on intrinsic motivation in both Korea and U.S.A. Arousal has a positive effect on intrinsic motivation in the United States, but it has no relationship wit h intrinsic motivation in Korea. In case of social influence, subjective norm gives a significant impact on extrinsic motivation whereas proved insignificant in the United States. Image is shown to be significantly related with extrinsic motivation in both nations. Also, intrinsic motivation does not posit an effect on UCC usage and creation in Korea whereas it influences on UCC usage and is not related with UCC creation in the United States. In addition, it was observed that UCC usage has a positive and significant impact on UCC creation in both nations.

• The Journal of the Convergence on Culture Technology
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• v.4 no.1
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• pp.175-182
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• 2018

The purpose of this study was to investigate the mediating effects of job satisfaction on the relationship between intrinsic and extrinsic motivation of individual and creative behavior and to investigate the relationship between job satisfaction and creative behaviors. For this purpose, a total of 300 questionnaires were distributed to public officials working in three local governments (GGun, KGun and HGun) in Jeollanam-do, and 213 surveys (71%) were used. The results of the study are as follows. First, It was shown that intrinsic and extrinsic motivation has a positive effect on creative behavior. The effect of extrinsic motivation on creative behavior is the same as the recent research flow. Second, intrinsic motivation positively affects job satisfaction, but extrinsic motivation has no statistically significant effect on job satisfaction about intrinsic and extrinsic motivation and job satisfaction. Third, in the relationship between job satisfaction and creative behavior, it was shown that job satisfaction has a positive effect on creative behavior. Fourth, as a result of verifying the mediating effect of job satisfaction on the relationship between intrinsic and extrinsic motivation and creative behavior, intrinsic motivation has a significant influence on creative behavior through the mediation of job satisfaction. On the other hand, there was no mediating effect of job satisfaction between extrinsic motivation and creative behavior.

• Journal of Korea Society of Industrial Information Systems
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• v.10 no.4
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• pp.1-15
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• 2005

This study investigates the relationships between extrinsic motivation (perceived usefulness), intrinsic motivation (perceived ease of use and perceived enjoyment), and attitude toward online community. With 252 valid responses, the research hypotheses are tested using by structured equation model. The results show that perceived ease of use affects perceived usefulness and perceived enjoyment, that perceived enjoyment has a positive impact on perceived usefulness and attitude toward online community, and that perceived usefulness positively influences attitude toward online community. The study can help IS managers and professionals plan their courses of action more effectively for users' continuous visits on online community.

• Journal of the Korean Society for Library and Information Science
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• v.43 no.3
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• pp.297-312
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• 2009

This study examined the intrinsic and extrinsic motivational factors affecting the intention to contribute knowledge to online communities. It examined enjoyment, knowledge self-efficacy, and commitment as the intrinsic motivational factors, and anticipated reciprocity, image, and subjective norm as the extrinsic motivational factors. The results showed that intrinsic motivational factors, enjoyment and knowledge self-efficacy were found to have significant influences on attitudes towards knowledge contribution to online communities, but commitment was not. Of the extrinsic motivational factors, anticipated reciprocity was found to have a significant influence on attitudes toward knowledge contribution to online communities, but image and subjective norm were not.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.428-437
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• 2011

This study examines how caregivers' academic motivation to participate in training affects their learning flow with their training. This study surveyed 230 trainees at a caregiver training agency in City B. A survey was conducted, and questionnaire was conceived to obtain the measure of two latent variables: learning flow, motivation to learning. Descriptive statistics, factor analysis, correlation analysis and regression analysis were used. Intrinsic motivation and extrinsic motivation had positive effects on learning flow. However Intrinsic motivation had high level of correlation than extrinsic motivation on learning flow. Therefore, learning flow had not alone intrinsic motivation but also partial correlation with extrinsic motivation. The multidirectional study is require the caregivers' training for development, caregivers' training and Management.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.227-236
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• 2016

Co-creation is an important approach to innovation that uses internal and external sources for value creation. This study identified the effects of intrinsic motivation, extrinsic motivation, and the moderating effects of activation factors using multiple regression and moderated multiple regression. To this end, 181 usable questionnaires were collected and analyzed. The result of analysis showed that intrinsic motivation had the significant meaning and the moderating effects of activation factors on the relationship between extrinsic motivation and co-creation participation exist. Companies may use this result to activate the co-creation participation of the customer. The future study analyzed by survey responses in multiple layers will improve the generalization of the study.

• Journal of Korea Port Economic Association
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• v.40 no.2
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• pp.119-136
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• 2024

This study examined the impact of internal and external motivation (enjoyment, challenge, sense of accomplishment, recognition, reward) and psychological ownership of members of a land transportation company on organizational effectiveness (job satisfaction, organizational commitment), and internal and external motivation and organizational commitment. We aim to analyze the moderating effect of psychological ownership in the relationship between effectiveness. To this end, a survey was conducted targeting employees working at land transportation companies, and the results of the analysis are summarized as follows. First, among the intrinsic motivation factors of land transportation companies, challenge and sense of accomplishment had a significant impact on job satisfaction of organizational effectiveness, and enjoyment was confirmed to have an impact at a significant level. And only the sense of accomplishment had a significant effect on organizational commitment, while enjoyment and challenge had no effect. Second, recognition, an extrinsic motivator, had a significant effect on both job satisfaction and organizational commitment of organizational effectiveness, and compensation had an effect on job satisfaction but had no effect on organizational commitment. Third, psychological ownership had a significant effect on both job satisfaction and organizational commitment. Fourth, psychological ownership was found to have no moderating effect in the relationship between intrinsic motivation and organizational effectiveness, enjoyment in the relationship between challenge, job satisfaction, and organizational commitment, and to have a moderating effect in the relationship with a sense of accomplishment. Fifth, psychological ownership had a moderating effect in the relationship between extrinsic motivation and organizational effectiveness, recognition, compensation, and job satisfaction, but was found to have no moderating effect in the relationship with organizational commitment. Therefore, there is a need to improve management performance by inducing organizational commitment through job satisfaction and subsequently leading to psychological ownership.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.1037-1040
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• 2011

본 연구는 B시의 요양보호사 교육원의 교육생 230명을 대상으로 학습동기가 학습몰입에 미치는 영향을 알아보고자 하였다. 내재적 학습동기와 외재적 학습동기가 학습몰입과 상관관계를 가지고 있었으며, 학습과제에 대한 몰입은 학습동기가 증가될수록 높아지는 성향을 나타내었다. 그러나 외제적 학습동기보다 내재적 학습동기가 학습몰입과 더 높은 상관관계를 가지고 있는 것으로 나타났다. 따라서, 학습몰입은 내재적 학습 동기 뿐 아니라 사회적 성공동기와 상대적 유능성 동기와 같은 외재적 동기와도 부분적인 상관관계를 나타내고 있었다. 요양보호사 인력양성의 발전을 요양보호사 교육에 대한 다각적인 측면의 연구가 필요한 것으로 보인다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.01a
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• pp.329-330
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• 2016

본 연구에서는 컴퓨터 프로그래밍 학습을 하는 학습자들 중 특히 학습 부진을 겪고 있는 학생들의 학습 동기를 유발시킬 수 있는 교수법 정책에 대해 제안해보았다. 제안된 학습동기 유발 정책들을 수업에 참여하고 있는 학습 부진 학생들에게 적용한 뒤 학기말에 설문조사를 통하여 그 결과를 분석함으로써 어떤 방법이 내재적, 외재적 학습 동기 유발에 효과적이었는지를 평가하고 제시하였다.

• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.133-144
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• 2024

The purpose of this study is to enhance the competitiveness of jewelry distribution company by analyzing the effect of workers' motivations on workers' job engagement and workers' job engagement on job satisfaction and organizational commitment.A survey was conducted from October 2023 to November 2023 for workers of jewelry distribution company in Korea. Factor analysis and Regression analysis were performed on the collected 242 questionnaires using the SPSSWIN ver. 18.0 program. As a result of the analysis of this study, first, the intrinsic (enjoyment, challenge, achievement) and extrinsic motives (recognition, rewards, promotion) of jewelry distribution company worker had a positive effect on job engagement (absorption, dedication, vitality). Second, the job engagement of worker had a positive effect on job satisfaction. Third, the job engagement of worker had a positive effect on organizational commitment.