• Title/Summary/Keyword: 외식 소비자

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A Study to Investigate Ways to Improve Tofu Menu Developments and Tofu Menu Image in Relation to Purchasing Promotion (소비자의 구매 촉진을 위한 새로운 두부 메뉴개발 및 두부 메뉴의 이미지 설정을 위한 조사 연구)

  • Chung, Hea-Jung
    • Journal of the Korean Society of Food Culture
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    • v.21 no.2
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    • pp.187-192
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    • 2006
  • This study is to investigate the recognition and preference of tofu food among general consumers and housewives in order to develope new tofu menu. The questionnaires are consisted of general questions, style of dining out, frequency of dining, health status, preference of tofu, reason for prefer tofu. A total of 262 questionnaires were analyzed for statistical analysis. The statistical analysis was completed using SAS program (Version 8.2) for descriptive analysis and ${\chi}^2\;-test$. Main results of this study were as follows: Most of the respondents prefer Korean food, 70% of the respondents are general consumers while 73.5% of the respondents are housewives. The frequency of dining out was 1-2 times per week. The two groups bought pre-cooked food one to two times per week. Fourity seven percent of the general consumers and 50% of housewives did not like the taste of tofu due to plain flavor. The respondents overall preferred many different ways to prepare tofu dishes. The results also indicated that tofu dishes are used as side-dishes. Thirty three percent of house wives had tofu with miso soup and pan-fried tofu, while 29.6% of the general consumers had soft tofu stew. 34% of the general consumers preferred stuffed tofu with shrimp, while 35.5% of the housewives liked it. 17% of the general consumers liked grilled tofu with crab meat sauce while only 14.5% of the housewives preferred the menu. Tofu teriyaki was preferred among 8.2% of the general consumers while 13.2% of the housewives liked tofu teriyaki.

The Effect of Consumer Perceived Naturalness on Benefits, Attitude, and Willingness to Pay a Premium for Smart Farm Vegetables: Low Carbon Label as a Moderating Variable (스마트팜 채소에 대한 소비자의 지각된 자연성이 혜택과 태도 및 추가지불의도에 미치는 영향 : 저탄소 라벨의 조절효과 검증)

  • Shin, Chaeyoung;Hwang, Johye
    • Journal of Korean Society for Quality Management
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    • v.52 no.2
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    • pp.201-220
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    • 2024
  • Purpose: Smart farming is related to the low carbon certification system as it provides many opportunities to cultivate and manage crops in an eco-friendly, thereby reducing carbon footprint. However, there is a significant lack of consumer perception research on low carbon labels for smart farms vegetables. Therefore, this study aims to investigate consumer perceptions of smart farm vegetable and low carbon labels. Methods: This study manipulated cultivation type(general vs. smart farm) and low carbon labels (yes vs. no) as experimental stimuli. Measurement questions and the research model were validated through confirmatory factor analysis and reliability analysis. Hypotheses testing were conducted using SPSS 29.0, AMOS 28.0. Results: The results of the study showed no significant difference in consumers perceived naturalness based on cultivation types, and there was also no moderating effect of the low carbon label. There was no difference between environmental benefits and health benefits according to the cultivation type. Perceived naturalness had a significant effect on both environmental and health benefits, and environmental benefits showed a higher impact relationship. These benefits positively affected attitudes and willingness to pay a premium, Environmental benefits had a higher impact on attitudes, while health benefits had a higher impact on willingness to pay a premium. Lastly, attitudes were found to have a significant impact on the willingness to pay a premium. Conclusion: This study is valuable in that it investigated consumer perceptions of smart farms and low carbon labels that have not been previously studied. It compares the environmental and health benefits, confirming their influence on attitudes and willingness to pay a premium. The results suggest a potential expansion in academic research on smart farming and low carbon labels, offering practical insights for marketing strategies and policies for relevant companies.

Menu Development and Market Testing for Localization of Fermented Meat Tteokbokki in Foreign Markets (발효고기 떡볶이의 해외시장 현지화를 위한 메뉴개발과 마켓테스트)

  • Na, Young-Sun;Jung, Jae-Hong;Lee, Jung-Hun;Oh, Hyuk-Soo;Park, Young-Bae;Cho, Dong-Min;Lee, Tae-Young;Cho, Sung-Ho
    • Culinary science and hospitality research
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    • v.20 no.2
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    • pp.183-198
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    • 2014
  • This study aims to suggest useful information for tteokbokki franchise businesses to enter foreign markets by market testing and surveying preferences of foreign consumers with various kinds of tteokbokki. For this research, a survey was conducted from July 16 to August 20, 2012, targeting the people who live in Beijing, Tokyo, Singapore. The data was collected and analyzed using SPSS for Windows Version 18.0. The relationship between the general details of consumers and the results of the market test were analyzed using canonical correlation analysis. Research results and utilization plans are expected to use for improving the image of the country and ripple effects on exporting agricultural and fishery products, along with the effect of increasing spread of overseas personnel export and domestic Korean overseas supply of cultural content. Nurturing restaurant franchise business, creating jobs, and contributing to the increase in the income of the rural economy are also expected. Fermented tteokbokki franchise business should create new added value. The development of fermented tteokbokki will build a new culture of consumption, expand consumption, academic cooperation and joint technology development, and activate employment linked. Consequently, it is necessary to understand eating habits of local consumers from a variety of perspectives such as texture, taste, and colors of sauce when globalizing Korean food.

생물자원보전 종합대책

  • Yu, Tae-Cheol
    • Proceedings of the Korean Society of Applied Entomolohy Conference
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    • 2006.09a
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    • pp.39-44
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    • 2006
  • 국제적으로 생물다양성 협약('92. 6) 및 생물다양성 협약총회('02. 4)에서 생물자원의 국가소유 권리 인정 후 생물주권 확보를 위한 국가 간 경쟁이 날로 치열해 지고 있다. 하지만 우리나라의 경우 10만종으로 추정되는 국내 생물종(種) 중 약 3만여종만 기록되어 있으며, 한반도 고유종도 2,322종만 문헌으로 확인되는 등 조사연구가 미흡한 상황에 있다. 또한 확보된 생물자원도 관리가 매우 미흡한 상태에 있다. 따라서 국가 생물자원 주권 확보 및 체계적인 생물자원 보전 관리를 위해 국가차원의 생물자원보전 종합대책을 수립하였다. 환경부는 동 종합대책을 통해 대한민국 영토에 분포 서식하고 있는 생물자원 정밀 탐색 조사를 통해 모든 생물의 표본을 수집 연구하여 자생생물의 총체를 확인하며, 자생생물의 분류분포생태 정보를 종합 정리한 한반도 생물지를 발간할 예정이다. 자생생물의 DB 구축 등 과학적인 생물자원 관리체계를 확립하고, 생물자원의 국외반출 관리를 강화할 예정이며, 생물분류 전문인력 육성, 권역별 생물자원과 설립, 생물자원 보전 연구시설 지원 등 생물자원 관리 인프라 구축을 추진할 예정이다. 또한 최근 급증하는 야생동물 질병(SARS, 조류독감 등)에 대한 조사 연구를 실시하며, 야생동물 구조 치료센터를 시 도별로 설립할 예정이며, 외래종의 관리를 더욱 강화하고, 멸종위기종의 보호복원을 체계적이고 지속적으로 추진할 예정이다. 동 종합대책은 생물자원 조사발굴 분야의 11개 과제, 생물자원보전 관리체계 확립 분야의 11개 과제, 생물자원보전 추진체계 구축 분야의 6개 과제 등 총 3개 분야 28개 세부추진과제로 구성되어 있다. 동 대책은 2013년까지 국비 2,960억원, 지방비 1,800억원 등 총 4,760억을 투자할 계획이다. 곳도 많아 온난화조건에서도 지역별 정밀기후 추정과 이에 근거한 최적품종의 선택, 이앙기 및 수확기 등 생육기간의 조절이 온난화 대응기술로서 유효할 것으로 기대된다.결과를 분석한 데이터를 차기 메일 발송에 꾸준히 적용함으로써 성공적인 이메일 마케팅 결과를 얻을 수 있을 것으로 기대된다.여 수평적인 의견도출과 각자 역할의 확대 및 변화를 시도할 수 있는 제작흐름이 되도록 고안된 제작구조이다.성을 환기시켜 객관적이고 비판적인 의식을 환기시키는 브레히트의 '소격화'의 효과가 소비자의 관심을 환기시켜 특정한 목적을 달성하려는 광고에 효율적으로 적용된 예 인 것이다. 재미, 기타 독특한 체험을 통해 소비자에게 유희라는 쾌락적 경험을 제공하고자 한다.고도로 통계적 유의차(p<0.001)가 있었다. 즐기는 음료로는 ${\ulcorner}$콜라${\lrcorner}$가 가장 많았으며(46.8%), 그 다음은 사이다, 주스 등의 순으로 나타났으나, 남 여 대학생간에는 유의성있는 차이는 없었다. 음식의 먹는 시기는 점심과 저녁사이의 ${\ulcorner}$간식${\lrcorner}$이 가장 많았으며(42.2%), 남 여 대학생간에는 유의한 차이는 없었다. 패스트푸드는 많은 사람들이 ${\ulcorner}$${\lrcorner}$이 좋기 때문에 이용하며(62.8%), 남 여 대학생간에는 통계적 유의성(p<0.05)이 인정되었다. 5. ${\ulcorner}$입맛의 서구화(36.4%)와 외식을 선호(29.1%)${\lrcorner}$ 하기 때문에 패스트푸드를 이용하게 된 것으로 응답 하였으며, 남 여 대학생간에

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The Effects of the RFID System for Eco-Agricultural Products on Trust and Behavior Intention: Focusing on an Expanded Technology Acceptance Model (친환경농산물 RFID 시스템이 신뢰 및 행동의도에 미치는 영향 : 확장된 기술수용모델(TAM)을 중심으로)

  • Choi, Won-Sik;Kim, Moon-Myoung;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.19 no.1
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    • pp.85-102
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    • 2013
  • The purpose of this study is to examine the effect relation of the external variables of the RFID for eco-agricultural products, that of the external variables on TAM approachableness and usefulness, that of TAM approachableness on usefulness, that of TAM as approachableness and usefulness on trust and behavior intention, and the effect of trust on the behavior intention. The subjects of the actual analysis are the ordinary consumers aged 20 and over living in Seoul and Gyeong-gi Province and have the experience of purchasing eco-agricultural products. Total 300 copies of questionnaire were distributed for 14 days from September 24, 2012 until October 7, 2012, and total 278(92.7%) copies of survey materials were used for the final statistical analysis data except some found too strong unequal distribution of the response value or the value unknown at present. In the analysis results of this study, by examining the effects of the external variables of the RFID for eco-agricultural products on TAM's accessibility and usefulness and verifying the causal relationship between TAM's accessibility and consumers' trust and behavioral intent, this study has a sufficient value as an initial study on the RFID for eco-agricultural products. Thus, the results of this in-depth study show that producers and distributors maintaining and providing with safer eco-agricultural products food directly influence service companies' visible achievements.

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Effect of the Characteristics of Temple Food on Satisfaction : Moderating Effect of Religion (사찰음식특성이 사찰음식만족에 미치는 영향; 종교의 조절효과)

  • Jeon, Hyo-Woon;Cho, Sung-Ho;Lee, Myung-Ho
    • Culinary science and hospitality research
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    • v.19 no.4
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    • pp.40-55
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    • 2013
  • This study aims to suggest a way for temple food to take a differentiated position in the foodservice industry along with providing useful data for efficient management of temple food. To do this, it examines what influence the characteristics of temple food has on satisfaction with the food and verifies how the types of religion adjust the relationships between the characteristics and the satisfaction. The consumers who frequent temple food restaurants in Seoul and Gyeonggi areas were selected as the sample for this study, and a survey was conducted to those over the age of 20 via self-administered questionnaire from May 1st to June 30th, 2012. A total of 500 copies were distributed and 476 copies were selected as suitable from 488 copies collected for reliability and factor analyses using SPSS 18.0. The proposed research hypotheses were verified with a regression analysis and a multiple regression analysis. The results of this study are as follows. First, the characteristics of temple food have a positive influence on satisfaction with the food. Their subordinate factors such as situation, function, and consistency have positive(+) effects on the satisfaction. Next, it shows that religion does not play a regulatory role in the relationships between the characteristics of temple food and satisfaction with the food.

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Influence of Big Data Based Majib Apps' Service Quality on Use Satisfaction and Reuse Intention of Majib Apps - Moderating Effect of Review Informativity - (빅데이터 기반 맛집 어플리케이션의 서비스품질이 앱 이용만족과 재이용의도에 미치는 영향 - 사용후기 정보성의 조절효과 -)

  • Lee, Shin-Woo;Jeon, Hyeon-Mo
    • Culinary science and hospitality research
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    • v.22 no.5
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    • pp.64-81
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    • 2016
  • The study, based on existing studies, explored influencing relationship, suggesting app service quality and user reviews as previous elements to affect use satisfaction about users' comments based on big data and reuse intention. The study includes a comparative analysis of existing studies. Based on such analysis results, the authors looked into app service quality elements perceived by gourmet restaurant app users and the role of user reviews, and suggested practical implications that can help the development and operation of gourmet restaurant app contents. The study subjects were male and female consumers who over 20 years old throughout Korea who had not a searched smartphone gourmet restaurant app in the three months preceding the survey. The subjects were selected from consumers who search the restaurantsby using restaurant apps like Mango plate, Dining code, Hot place, and selecting restaurants. Among them, consumers with experience using restaurants were finally selected for the survey. According to the results, reliability, informativity, and system capability, among service quality, had positive influences on app use satisfaction, while design and mobility had no effect. App use satisfaction had positive influences on app reuse intention. User comment informativity played a controlling role. The study explored the importance of app service quality and user review informativity as elements that affect continued use of gourmet restaurant apps by dining-out consumers.

A Study of Activation Approaches by the on the Analysis Problems and Success Cases of Traditional Markets (재래시장의 문제점과 사례 분석을 통한 활성화 방안)

  • Lee, Jae-Han;Kim, Kyu-Won;Yu, Jong-Pil
    • The Korean Journal of Franchise Management
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    • v.1 no.1
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    • pp.19-42
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    • 2010
  • Since circulation market whole surface opening, traditional market is real condition that is looked away more gradually to consumer as reasons of international retail firms and domestic enterprise firms to enter distribution industry, internet mail order rapid increase by information-oriented society, the pursuit of upgradation and normalization by elevation of income level and consumption pattern change that consideration convenience with young consumers as the central figure. Therefore, the purpose of this study is to analyze stagnation cause of traditional market and problem within a change of new distribution environment, and to develop new approaches for dealing with domestic traditional market relationship prompting competition through activation example analysis of foreign traditional market and domestic traditional market. The result of the study indicated that there are a lot of cases that are begun by a few's merchant with leadership that has been will which is strong in activation in beginning in market's occasion that succeed in activation. In particular, software side such as operational efficiency or marketing expertise strengthening of management is that effect is high relatively than hardware side market activation. Also essential to the settlement of credit transactions using credit cards is important for expanding the effort, for the expansion of credit card merchant credit card advantage and raise awareness among traders about the expected effects is needed. Though these study finding submits plan that create market ecosystem so that many consumers may become place that could visit naturally and create pleasure and convenience, and time, monetary, psychological value of shopping to traditional market, there is sense.

Food purchase in e-commerce and its relation to food habit of adult women in Incheon and Gyeonggi (인천 및 경기지역 성인 여성의 전자상거래에서 식품 구매실태와 식습관과의 관련성)

  • Park, Yu-Jin;Kim, Mi-Hyun;Choi, Mi-Kyeong
    • Journal of Nutrition and Health
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    • v.52 no.3
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    • pp.310-322
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    • 2019
  • Purpose: This study examined the food purchases from e-commerce and its relation to eating behaviors or habits in adult women in Incheon and Gyeonggi. Methods: A total of 410 subjects participated in the questionnaire survey. Food purchases in e-commerce and food habits were compared according to age, marital status, and food purchase status in e-commerce of the subjects. Results: Approximately 88% of the subjects had experience of buying foods by e-commerce; more than 40% of the subjects spent less than 100,000 Won buying foods by e-commerce in the past 6 months. The major purchases were coffee and tea, instant food and frozen food, and water and beverages. The reasons for buying foods in e-commerce were cheaper price, convenience of delivery, and variety of food choices. The main factors considered for purchasing foods in e-commerce were price and quality followed by rapid and accurate delivery, and food label and information. Approximately 70% of the subjects were very satisfied or satisfied with their food purchase in e-commerce, and 96% answered that they were willing to buy food in e-commerce again. The perception on the advantages of food purchases in e-commerce was 3.6 points out of 5 and significantly lower in the over 50s and married group. The subjects with experience and high cost of food purchase in e-commerce showed significantly low scores of dietary behaviors and eating habits, which is undesirable. Conclusion: A high percentage of people purchased foods by e-commerce, and they showed undesirable eating habits, especially when the cost of purchasing foods by e-commerce is high. These results showed that purchasing foods in e-commerce may be related to consumers' food habits. Therefore, continuous attention and nutrition guidance for e-commerce consumers are needed.

Determination of Total Dietary Fiber Content in Muchim, Bokkeum, and Guk (Tang) of Eat-out Korean Foods (국내 외식식품의 무침류, 볶음류 및 국(탕)류에서 총 식이섬유 함량 분석)

  • Ryu, Ji-Eun;Cha, Seung-Hyeon;Yi, Jeong-Youn;Kim, Young-Kyung;Kim, Dong-Ho;Jang, Keum-Il
    • The Korean Journal of Food And Nutrition
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    • v.30 no.3
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    • pp.405-412
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    • 2017
  • To aid in the development of a food nutrient database that provides the dietary fiber composition of eat-out Korean foods, we determined the total dietary fiber (TDF) content in the eat-out Korean foods Muchim, Bokkeum, and Guk (Tang) using a dietary fiber autoanalysis instrument. A total of 59 samples were collected from Gangwon-do, Gyeonggi-do, Gyeongsangdo, Seoul, Jeonla-do, and Chungcheong-do. First, among 14 samples of Muchim, the TDF content of Kkaennip namul, Goguma-julgi-namul, and Dallae-namul (4.33~6.24, 3.16~5.07 and 3.70~4.99 g/100 g, respectively) was higher than the other types of Muchim. There was no significant difference in TDF content of Muchim (p>0.05) among locations. Among 13 samples of Bokkeum, the TDF content of Pyogo-beoseot-bokkeum (4.77~6.66 g/100 g) and Miyeok-julgi-bokkeum (4.16~7.47 g/100 g) was higher than the other types of Bokkeum. The TDF content of Pyogo-beoseot-bokkeum in Gyeongsang-do was the lowest and the TDF content of Miyeok-julgi-bokkeum in Gangwon-do was the highest (p<0.05). The TDF content of spinach soybean paste soup (1.34~2.21 g/100 g), Dakgogi-yukgaejang (1.61~2.45 g/100 g), duck stew (1.25~2.80 g/100 g) and spicy yellow croacker stew (1.70~2.27 g/100 g) were higher than the other types of Guk (Tang). There was no significant difference in TDF content of Guk (Tang) among locations (p>0.05).