• Journal of Korean Home Economics Education Association
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• v.20 no.2
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• pp.47-60
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• 2008

The appearance regulations of many middle and high schools have received attention as the social concern over infringement of students' human right is heightened. This study aimed at examining students' perception of and attitude toward appearance-related regulations enforced by high schools in Seoul. For this purpose, a survey was conducted with 866 freshmen and sophomore students from six Co-Ed high schools located in Seoul. Students evaluated each of the 50 appearance-related regulations in terms of how strong they perceive the regulation is enforced in their school, how important they believe the regulation is, and finally, how much they actually observe it. The results indicated that regulations related to school uniforms are perceived important, and also were well-observed. Students, however, showed low levels of observance toward some regulations--i.e., regulations of hair styles or garments worn with school uniforms(coats, scarves, or turtlenecks). Students' personal characteristics were also found to influence their perception and observance of the regulations. This study has an implication for teachers and administers. For these regulations to be more effective, it was suggested that schools communicate the importance of appearance-related regulations to students and convince them, or consider revising their policies to reflect students' perspectives.

• Journal of Korean Home Economics Education Association
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• v.19 no.3
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• pp.133-147
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• 2007

The purpose of this study was to identify the effect on the evaluation of a female teachers' role-performance based on appearance according to the clothing attitude of students and their parents. Based on the results of this study a female teachers' role-performance evaluation can be broken down into four ability areas: leaning guidance, living guidance, human relations, and learning management. Likewise the clothing attitudes of students and their parents can be divided into three groups, the clothing oriented group, the trend-individuality group, and the chastity oriented group. The trend-individuality group of students felt that female teachers' appearances have a significant effect on learning guidance and human relations ability while parents thought that there was little relationship or that it has a moderate effect on the role of learning guidance. Because the concerns of students and parents about female teachers' clothing has an effect on female teachers' role performance evaluation, when directing a student group with a high concern for clothing, female teachers need to be sensitive about their appearances and it's affect on learning guidance, human relations, and class management. Based on these results, students and parents felt that female teachers' appearances have an effect on their role performance according to their clothing attitudes.

• 한국벤처창업학회:학술대회논문집
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• 2017.11a
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• pp.171-174
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• 2017

오늘날 경제 성장의 발전은 현대인의 삶의 여유를 가져오게 되었으며, 그 중 뷰티산업의 발전은 국가 주력의 산업으로 발전하게 되었다. 이에 뷰티산업의 구성원인 여성의 사회진출의 기회가 증가 되었고, 이로 인해 여성들은 사회 적응을 위한 하나의 방법으로 외모적인 경쟁력을 가져야 했다. 외모에 대한 관심은 물론 매스미디어의 증가, 사회적, 문화적 분위기, 미용기술의 발달 등을 들 수 있다. 외모의 사전적의미로는 겉으로 나타나는 모습으로 외모관리를 위한 영역으로 피부 관리를 꼽을 수 있다. 피부 관리는 미에 관한 현대 여성의 관심의 증가로, 시간과 비용을 투자하여 외적으로 보여주는 관리로서 외모관리의 대표적 부분으로 중요시 되어오고 있다. 피부의 건강관리는 인식도 중요하고 실천도 중요하다. 그러나 인식과 실천의 관계를 구체적으로 연구한 논문은 부족한 실정이다. 특히 성인여성들을 대상으로 건강관리 인식과 실천을 연구하여 피부건강 관리에 대한 올바른 방안을 제시해준 논문이 필요하다고 생각하여 본 연구자는 이 논문을 설계하게 되었다. 본 연구의 조사대상은 서울지역에 거주하는 20세 이상 60세 미만의 신 성인여성을 대상으로 2017년 5월 02일부터 7월 30일까지 2달 동안 설문조사를 실시하였다. 모집단은 서울지역에 사는 성인 여성을 대상으로 총 400부의 설문지를 배포하였다. 그 중 응답이 불량한 사람 49부를 제외되고 351부가 최종 자료로 사용하였다. 연구 결과는 다음과 같다. 첫째, 조사대상자의 인구통계학적 특성을 알아본 결과, 연령은 '21-30세'가 85.2%로 가장 많았고, 결혼 상태는 '미혼'이 89.5%, 직업은 '학생' 67.0%, 최종학력은 '대학교 재학/졸업'이 68.1%, '가계의 월 소득은 '200만원 미만'이 71.8%로 가장 많이 소비되는 것으로 나타났다. 이상은 이혜원 (2009)의 논문과 같이 연령이 낮을수록 피부인식이 높아지며, 이들은 잠정고객으로서 피부 건강에 대한 비용을 높게 지불한다는 결과와 유사하다. 피부 관리실의 특성은 다음과 같다. 피부유형은 '복합성'이 47.6%, 적정 피부 관리 횟수는 '주 2회'가 32.5%, 적정 1회 피부 관리 비용으로는 '5만 원 이하'가 가장 많았으며, 피부 관리의 목적으로는 '여드름관리'가 32.8%, 피부 관리에서 중요하게 인식하는 부분으로는 '생활습관'이 79.8%로 대부분이었고, 피부의 유해요인으로는 '스트레스' 42.7%로 가장 높게 나타났다. 이상은 유유정(2013), 장은영(2013)와 같이 생활습관과 스트레스가 피부 관리에 영향을 준다는 결과와 유사하다.

• Proceedings of the Costume Culture Conference
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• 2006.04a
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• pp.44-45
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• 2006

• Journal of Korean Home Economics Education Association
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• v.18 no.4 s.42
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• pp.85-102
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• 2006

The objectives of this study were to classify of life style of secondary school girl students, to investigate the relationships between life styles, attitude toward appearance and clothing attitude. The method of this study was survey research by using questionnaires. Subjects were 658(middle school students 327, high school students 331) girl students located in Jeollabukdo province. In this statistical analysis, SPSS 11.5 for Windows program was utilized to calculate frequency, mean, cronbach's ${\alpha}$, factor analysis, t-test, Pearson's correlation, multiple regression analysis. The results of this research were as follows: The results of analysing the factors to the response lifestyles, attitude toward appearance and clothing attitude emerged five dimensions(digital orientation, material orientation, positive activity, achievement orientation, frugality), three dimensions(needs conformity value toward appearance), five dimensions(fashion pursuit, gender attractiveness, self-expression, aesthetic, and modesty). High school girls' students showed higher digital orientation and positive activity life styles, attitude toward appearance, clothing attitude except of modesty. Clothing attitude variables except of modesty had positive correlations with lifestyles and attitude toward appearance. However, modesty of clothing had negative correlations with life styles and attitude toward appearance. As a conclusion, secondary school girl students' life styles and attitude toward appearance constituted important characteristics which could affect clothing attitude directly.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1647-1657
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• 2010

This study examines underwear purchase behaviors and the attitude of male consumers based on the degree of interest in appearance. Data research was conducted on 296 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, t-test, and $\chi^2$-test. The results of this study are as follows: The degree of interest in appearance was identified with four factors; outfit management, confidence of figure, interest in clothing, weight control, and disinterest in appearance. Customers were segmented into two subdivisions: high and low interest in appearance. The factors derived from the factor analysis of underwear purchase motive included aesthetic, impulsiveness, and practicality. The purchase behavior of the group with high interest in appearance was highly motivated by aesthetics and impulsiveness. The factors derived from the factor analysis of underwear attitude included fashionability, comfortableness, and quality. Customers were segmented into the following three subdivisions: pursuit of comfortableness, pursuit of diversity, and normal. The type of high interest in appearance regarded fashionability and quality highly. Finally, the degree of interest in appearance showed significant relevance in purchase motive and underwear attitude for underwear.

• Korean Journal of Human Ecology
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• v.15 no.6
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• pp.1091-1097
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• 2006

The purpose of this study was to investigate the preference for female teacher's appearance of the high school boys and girls. A survey was conducted on 400 high school sophomores, juniors and seniors in Chungcheong province, who included both boys and girls. And the answer sheets from 396 students were selected for analysis. For data handling, SPSS 12.0 program was employed to make a frequency analysis of every item, and descriptive statistics was utilized for every item as well. In addition, t-test and crosstabs were implemented to look for any possible gaps between the boys and girls. The results were as follows: Boys had a much more interest in the appearance of female teacher's face than girls. High school Students preferred to nature style in hair and make-up. Boys relatively more liked the teachers who were young, elegant and had feminine attraction than girls. Boys preferred to feminine and traditional than girls. But there were significant differences in the preference of hair shape and make-up color between boys and girls.

• Journal of Fashion Business
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• v.17 no.4
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• pp.107-123
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• 2013

This study identified market segments by fashion leadership and appearance interest and compared each group in clothing benefits and makeup benefits pursued as well as makeup behaviors. The data were collected from 20~30 women during September, 2012, and a total of 302 surveys were analyzed. About 46.5% was in their twenties, and more than 39% was students and 35.4% was office workers. Findings were as follows. First, according to fashion leadership and appearance interest, three groups were identified, fashion leader group, appearance interest group, and uninterested group. Second, uninterested group showed the oldest average age among three groups. Fashion leader group showed the higher proportion of students and professional. Third, fashion leader group showed the highest mean score of self-esteem, while uninterested group showed the lowest level. Fourth, fashion leader group pursued attractive body image, social benefit, and individuality for clothing benefits, while uninterested group valued convenience. Fifth, with respect to makeup benefits pursued, fashion leader group presented a high level of esthetic, self-confidence, and functional pursuit, whereas uninterested group showed the opposite. Sixth, respondents tended to depend on internet most as cosmetic information sources, followed by family/friends, and magazine in order. Implications for cosmetic business were provided.

• Fashion & Textile Research Journal
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• v.15 no.2
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• pp.210-218
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• 2013

This study examined the degree of appearance interest and clothing conformity, the impacts of appearance interest on clothing conformity, and the effects of appearance interest and demographic variables on clothing conformity. A questionnaire survey collected data from October $3^{rd}$ to $27^{th}$ 2011. A convenience sample was drawn from adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. A total of 513 responses produced complete and usable questionnaires. Data were tested through factor analysis and regression analysis, using SPSS 20.0. The results of this study are as follows : First, three factors were extracted from clothing conformity (normative, informative, identifiable conformity). The appearance interest was relatively high and normative conformity was the highest level among three factors of clothing conformity. Second, appearance interest was significant predictors of clothing conformity. Third, demographic variables such as gender, marital status, age and education levels had significant effects on the relationship between appearance interest and clothing conformity.

• Fashion & Textile Research Journal
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• v.16 no.6
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• pp.888-896
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• 2014

This study examines the effect of college students' interpersonal relations disposition on appearance concern and appearance management behavior. Questionnaires were administered to 202 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. Five factors of appearance management behavior (body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior), seven factors of interpersonal relations disposition (independent/responsibility, sympathetic/receptive, sociable/friendly, competitive/aggressively, conspicuous/narcissistic, defiant/distrust, dominant /supreme) and two groups of appearance concern (high, low) were utilized for the problem analysis of the study. The results of this study were: First, Interpersonal relations disposition had an influence on appearance management behavior. Conspicuous/narcissistic type showed a positive influence on body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior. The sympathetic/receptive type showed a positive influence on skin care behavior and the competitive/aggressively type showed a positive influence on hair/fashion behavior; however, independent/responsibility type showed a negative influence on cosmetic usage behavior. Second, dominant /supreme type showed a negative influence on appearance concern; however, conspicuous/narcissistic type and defiant/distrust type showed a positive influence on appearance concern. Third, the appearance concern groups showed differences on appearance management behavior. The higher appearance concern group compared to the low appearance concern group were more active for cosmetics usage behavior, hair/fashion behavior, plastic surgery behavior, body management behavior and skin care behavior.