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http://dx.doi.org/10.5805/SFTI.2013.15.2.210

Effects of Appearance Interest and Demographic Characteristics on Clothing Conformity  

Park, Kwang Hee (Dept. of Fashion Marketing, Keimyung University)
Yoo, Hwa Sook (Dept. of Clothing & Textiles, University of Ulsan)
Publication Information
Fashion & Textile Research Journal / v.15, no.2, 2013 , pp. 210-218 More about this Journal
Abstract
This study examined the degree of appearance interest and clothing conformity, the impacts of appearance interest on clothing conformity, and the effects of appearance interest and demographic variables on clothing conformity. A questionnaire survey collected data from October $3^{rd}$ to $27^{th}$ 2011. A convenience sample was drawn from adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. A total of 513 responses produced complete and usable questionnaires. Data were tested through factor analysis and regression analysis, using SPSS 20.0. The results of this study are as follows : First, three factors were extracted from clothing conformity (normative, informative, identifiable conformity). The appearance interest was relatively high and normative conformity was the highest level among three factors of clothing conformity. Second, appearance interest was significant predictors of clothing conformity. Third, demographic variables such as gender, marital status, age and education levels had significant effects on the relationship between appearance interest and clothing conformity.
Keywords
appearance interest; clothing conformity; demographic variables;
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Times Cited By KSCI : 3  (Citation Analysis)
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