• Journal of Distribution Research
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• v.15 no.5
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• pp.127-153
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• 2010

This study explores the locomotives of the growth in the Korean online shopping industry upon the theoretical basis based on the last 10 years' rapid changing environment. This attempt reveals the counter-arguments against preemtive effects based on the observation of reintermediation process in the online industry. We reviewed the NEBIC model proposed by Wheeler(2002) and propose the growth model, double helix framework based on the dynamic capability view. Furthermore the relevance of the proposed framework was validated with the review of last 10 years' sales and market share data in the online shopping industry. Meanwhile we found the limits of online market growth with the open market domination. So future of the online shopping retailers is depending on the development of the channel functions and merchandising on the basis of self-capability. Based on the tentative conclusion, we also suggest implications for the policy makers. Firstly policy facilitating the specialization of the power sellers incubased in the open market is necessary for the sustainable online market growth. And the establishment of the control tower is suggested to coordinate the consistency of the policies and regulations. And the device of the incentive is also proposed to strengthen the open markets' function to facilitate the small and medium online merchants.

• The KIPS Transactions:PartD
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• v.9D no.2
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• pp.277-288
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• 2002

A service broker supporting customers plays an important role in internet marketplaces. Recently. several intelligent brothers have been developed for electronic commerce, outline shopping mall, and electronic marketplaces. While these systems provide interesting shopping experiences, they fall short in fully exploiting the capabilities, such as the service integration and automatic execution required by internet market places. In this respect, we propose a workflow-based service broker system. Dependent services in our approach are modeled as workflow processes, which are automatical1y processed by a workflow engine. In the proposed system all data exchanges are realized through XML providing platform independent, extensible, open. and interoperable architecture.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2003.05a
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• pp.360-365
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• 2003

많은 온라인 컨텐츠 회사들이 최근 온란인 광고수입의 한계를 느끼기 시작하면서 자신들의 서비스에 요금을 부과하는 경향이 있어왔다. 이 논문은 왜 온라인 컨텐츠회사들이 왜 자신의 서비스에 요금을 부과를 하게되었는지를 인터넷 시장의 성숙과 관련하여 살펴보고, 기존의 오프라인 컨텐츠회사들이 온라인시장에 진입시에 따른 전략을 고찰한다. 또한 온라인컨텐츠 시장에서의 가격전략과 관련된 시사점을 논의한다.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.57-60
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• 2009

국내 소비시장의 일부분인 재래시장은 현대화와 정보화로 인해 소비자가 감소함에 따라 시설개선, 홍보이벤트 등 외형적인 부분에 중점적으로 변화가 일어나고 있다. 하지만, 소비자들의 편리성을 고려한 서비스에 대해서는 그 대책이 미흡한 실정이다. 이에 따라 본 논문에서는 재래시장의 활성화를 위하여 이기종 센서 및 RFID 태그를 통해 재래시장의 실시간 정보를 얻고, 이를 소비자 및 판매자의 정보와 함께 규칙/사례기반추론 방식을 이용하여 다양한 맞춤형 서비스를 제공할 수 있는 상황인식 기반의 u-CMIS(ubiquitous-Conventional Market Information System) 모델을 제안한다. 본 논문에서 제안하는 u-CMIS 모델은 소비자가 재래시장을 효율적으로 이용할 수 있도록 기존의 온라인 마켓과 모바일 온라인마켓을 통해 언제 어디서나 실시간으로 재래시장의 정보 및 맞춤형 서비스를 제공받을 수 있으며, 이를 통해 소비시간을 단축하거나 물품을 저렴하게 구입할 수 있을 것이다.

• The Journal of Society for e-Business Studies
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• v.19 no.3
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• pp.143-158
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• 2014

Making decisions on prices must be an important task for sellers to stay competitive in on-line markets. Because the emergence of price-comparison web sites led buyers to be more sensitive to the prices, adjusting prices became very important to on-line sellers. This study collected and analyzed the data of prices on computing peripheral devices posted at a popular web site that enabled buyers to compare the prices on the same products. By analyzing the timings of price adjustments among different sellers using Monte Carlo simulation, we explored the possibility of price coordinations among those sellers. The results indicated that online sellers adjusted their prices on a daily basis rather than a weekly basis and the tacit coordination on the price changes was identified.

• The Optical Journal
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• no.5 s.115
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• pp.51-53
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• 2008

현재 대다수의 포토 스튜디오들은 앨범, 증명사진, 일반 인화에만 수익이 편중되어 있어 단가에서 대형 현상소와 온라인 인화숍에 뒤지는 데다 별도의 부가 상품이 없어서 일부 특화된 스튜디오를 제외하고는 수익성 악화가 심화되는 상황이다. 특히 온라인 인화/앨범 시장의 성장, 대기업의 사진시장 진출, 스튜디오의 대형화/프랜차이즈화, 출력 고객의 다변화, 소품종 다량 출력화, 고성능 촬영 매체의 대중화 등이 진행됨에 따라 전문 사진시장의 '부익부 빈익빈현상'은 더욱 심해질 것으로 판단되며, 이에 대한 대책마련이 시급한 상황이다.

• The KIPS Transactions:PartD
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• v.16D no.1
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• pp.145-152
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• 2009

The e-marketplace has emerged as a new place for transactions in the online industry. In the e-marketplace, buyers make transactions with whom they have little prior interaction. Thus it makes trust as one of the most important issues in the e-business. There are various kinds of information to foster customer's trust in the e-marketplace. In this study, we analyzed the impact of the information's satisfaction on the customer's transaction intention. The results showed that the satisfaction on the information related to transaction system, individual seller's information, and buyer's feedback are all positively related with the customer's transaction intention.

• Journal of Intelligence and Information Systems
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• v.13 no.4
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• pp.45-63
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• 2007

Recently as ubiquitous environment comes to the fore, information density is raised and enterprise is being able to capture and utilize customer-related information at the same time when the customer purchases a product. In this environment, a need for the recommender systems which can deliver proper information to the customer at the right time and right situation is highly increased. Therefore, the research on recommender systems continued actively in a variety of fields. Until now, most of recommender systems deal with item recommendation. However, in the market in ubiquitous environment where the same item can be purchased at several stores, it is highly desirable to recommend store to the customer based on his/her contextual situation and preference such as store location, store atmosphere, product quality and price, etc. In this line of research, we proposed the store recommender system using customer's contextual situation and preference in the market in ubiquitous environment. This system is based on collaborative filtering and Apriori algorithms. It will be able to provide customer-centric service to the customer, enhance shopping experiences and contribute in revitalizing market in the long term.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.11
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• pp.2079-2084
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• 2016

When designing the interface of the web site, we must consider what users want and need in the design, because design trends are recently changing from user interface design to user experience design. In this paper, we present the method to apply the user experience design when designing the main page of the web site. We select representative online markets and analyze the information elements which compose the main page. Using the eye tracking method which measure user's visual attention frequency, we compare the main page with the wire-frame and analyze changes of the visual attention frequency over time. As a result of experiments, it is efficient to allocate the important information as the image or the moving image to the center of main page for use's visual attention at the time of designing the main page of the online market.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.5
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• pp.113-130
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• 2011

Due to the development of information and communication technology, the global influence on politics, economics, society, and culture has grown. A major example of this impact on the economic sector is the growth of e-commerce, which increases both the speed and efficiency of businesses. In light of these new developments, businesses need to shift away from the misconception that information overwhelms to embrace the enhanced competitiveness that e-commerce provides. However, concern about fraudulent transactions through e-commerce is pertinent because of the loss in both critical revenue and consumer confidence in open markets. Current solutions for fraudulent transactions include real-time monitoring and processing, payment pending, and confirmation through SMS, E-mail, and other wired means. Our research focuses on the management of Fraud Detection Systems (FDS) to safeguard online electronic payment systems. With effective implementation of our research we hope to foster an honorable online trading culture and protect consumers. Future comparative research in domestic and abroad markets would provide further insight into preventing fraudulent transactions.