References
- Ancarani, F. and Shankar, V., "Price Levels and Price Dispersion within and across Multiple Retailer Types : Further evidence and extension," Journal of Academy of Marketing Science, Vol. 32, No. 2, pp. 176-187, 2004. https://doi.org/10.1177/0092070303261464
- Baek, H. M., Ahn, J. H., and Ha, S. W., "Identifying Factors Affecting Helpfulness of Online Reviews : The Moderating Role of Product Price," The Journal of Society for e-Business Studies, Vol. 16, No. 3, pp. 93-112, 2011. https://doi.org/10.7838/jsebs.2011.16.3.093
- Bailey, J., "Intermediation and Electronic Markets : Aggregation and Pricing in Internet Commerce," Unpublished doctoral dissertation, University of Massachusetts, Cambridge, 1998.
- Bakos, J. Y., "Reducing Buyer Search Costs : Implications for Electronic Marketplaces," Management Science, Vol. 43, pp. 1672-1692, 1997.
- Brown, J. R. and Goolsbee, A., "Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry," Journal of Political Economy, Vol. 110, No. 3, pp. 481-507, 2002. https://doi.org/10.1086/339714
- Brynjolfsson, E. and Smith, M., "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Management Science, Vol. 46, No. 4, pp. 563-585, 2000. https://doi.org/10.1287/mnsc.46.4.563.12061
- Chun, S. H. and Kim, J. C., "Analysis of Price Competition between Offline and Online Retailers in Electronic Commerce," Asia Pacific Journal of Information Systems, Vol. 15, No. 3, pp. 1-7, 2005. https://doi.org/10.1111/j.1365-2575.2005.00182.x
- Chung, Y. and Lee, H. G., "An Empirical Study on the Price Competition on the Electronic Marketplaces," The Korea Society of Management Information Systems, pp. 727-734, 2001.
- Clay, K., Krishnan, R., Wolff, E., and Fernandes, D., "Retail Strategies on the Web : Price and Non-price Competition in the Online Book Industry," Journal of Industrial Economics, Vol. 50, pp. 351-367, 2002.
- Erevelles, S., Rolland, E., and Srinivasan, S., "Are Prices Really Lower on the Internet? : An Analysis of the Vitamin Industry," Working Paper, University of California, Riverside, 2001.
- Jung, D. Y., "What Factors Affect to the Pricing of the Knowledge Goods in Knowledge e-Marketplace," The Journal of Internet Electronic Commerce Research, Vol. 8, No. 1, pp. 1-30, 2008. https://doi.org/10.1007/s10660-008-9015-z
- Jung, S. G., "The Impact of Internet Commerce on the Retailers' Price Competition," Master's Dissertation, Seoul National University, 1999.
- Kim, C. I., "Applying Monte Carlo Simulation for Software Project Risk Management Method," Master's Dissertation, Sangmyung University, 2011.
- Kim, D. T., "Price Levels and Price Dispersion on the Internet : A Comparison of Business Type(Pure-online, Hybrid, Offline) and Price Type," Master's Dissertation, University of Korea, 2003.
- Kim, J. G., "Kotler on Marketing," Seoul : Youngjin, 2000.
- Kim, S. H., "Pricing Behavior on the Internet : Monitor Product Case," Master's Dissertation, KAIST, 2001.
- Kotler, "Principles of marketing," 8th Edition, Prentice Hall, 1998.
- Kwak, Y. S., Kim, Y. J., Nam, Y, S., and Lee, J. H., "The Optimal Timing of Markdowns : A Decision Model for Jean Market," Journal of the Korean Society of Clothing and Textiles, Vol. 26, No. 5, pp. 606-617, 2002.
- Kwak, Y. S. and Nam, Y. S., "Study on the Decision-making for the Optimal Price Response Unit and Method at City Level for the LCD TV Market in China," Korean Corporation Management Association, Vol. 18, No. 2, pp. 255-270, 2011.
- Lee, H. G., "Do Electronic Marketplaces Lower the Price of Goods," Communications of the ACM, Vol. 41, No. 1, pp. 73-80, 1997.
- Lee, H. J., "An Empirical Study on Price Changes in e-Commerce," The Journal of Society for e-Business Studies, Vol. 16, No. 2, pp. 19-37, 2011. https://doi.org/10.7838/jsebs.2011.16.2.019
- Oh, W. S. and Lucas, H. C., "Information Technology and Pricing Decisions: Price Adjustments in Online Computer Markets," MIS Quarterly, Vol. 30, No. 3, pp. 755-775, 2006. https://doi.org/10.2307/25148748
- Pitt, L., Berthon, P., Watson, R., and Ewing, M., "Pricing Strategy and the Net," Business Horizons, Vol. 44, No. 2, pp. 45-54, 2001.
- Raju, J. and Zhang, Z., "Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability, Washington," NJ : Wharton School Press, 2010.
- Scholten, P. A. and Smith, A., "Price Dispersion then and Now : Evidence from Retail and e-Tail Markets," Advances in Microeconomics : Economics of the Internet and e-Commerce, Vol. 11, pp. 63-88, 2002. https://doi.org/10.1016/S0278-0984(02)11028-5
- Shin, S. K., "An Empirical Study on the Price Difference between Internet and Conventional Retailers in Korea : Books and Music CDs," International Commerce and Information Review, Vol. 2, No. 2, pp. 97-110, 2000.
- Tang, F. and Xing, X., "Will the Growth of Multichannel Retailing Diminish the Pricing Efficiency of the Web?," Journal of Retailing, Vol. 77, No. 3, pp. 319-333, 2001. https://doi.org/10.1016/S0022-4359(01)00049-5
- Turban, E., Lee, J., and King, D., "Electronic Commerce : A Managerial Perspective," Upper Saddle river, NJ : Prentice Hall, 2000.
- Venkataraman, S., Chen, M., and MacMillan, J. C., "Anticipating Reactions : Factors that Shape Competitor Responses," in G. S. Day and D. J. Reibstein(Eds.), Wharton on Dynamic Competitive Strategy, NY : Wiley, 1997.
- Yang, D. H. and Ha, M. K., "A Study on the Test of Market Efficiency with Comparison of Online and Offline Pricing," Korean Management Review, Vol. 32, No. 2, pp. 27-42, 2002.
- Yoo, P. H., "Theory and Practice of Pricing Policy," Seoul : Pakyoungsa, 2010.
Cited by
- 온라인 구매 행태를 고려한 토픽 모델링 기반 도서 추천 vol.18, pp.4, 2014, https://doi.org/10.15813/kmr.2017.18.4.004