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http://dx.doi.org/10.3745/KIPSTD.2009.16-D.1.145

The Impact of the Information's Satisfaction in the e-Marketplace on the Buyer's Transactions Intention  

Kim, Myoung-Soo (강원대학교 경영학과)
Publication Information
The KIPS Transactions:PartD / v.16D, no.1, 2009 , pp. 145-152 More about this Journal
Abstract
The e-marketplace has emerged as a new place for transactions in the online industry. In the e-marketplace, buyers make transactions with whom they have little prior interaction. Thus it makes trust as one of the most important issues in the e-business. There are various kinds of information to foster customer's trust in the e-marketplace. In this study, we analyzed the impact of the information's satisfaction on the customer's transaction intention. The results showed that the satisfaction on the information related to transaction system, individual seller's information, and buyer's feedback are all positively related with the customer's transaction intention.
Keywords
e-Marketplace; Transaction System's Information; Seller's Information; Buyer's Feedback; Transaction Intention;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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