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http://dx.doi.org/10.7838/jsebs.2014.19.3.143

A Study of Price Adjustments of Online Sellers  

Jeon, Ji Eun (Department of MIS, Keimyung University)
Lee, Choong Kwon (Department of MIS, Keimyung University)
Publication Information
The Journal of Society for e-Business Studies / v.19, no.3, 2014 , pp. 143-158 More about this Journal
Abstract
Making decisions on prices must be an important task for sellers to stay competitive in on-line markets. Because the emergence of price-comparison web sites led buyers to be more sensitive to the prices, adjusting prices became very important to on-line sellers. This study collected and analyzed the data of prices on computing peripheral devices posted at a popular web site that enabled buyers to compare the prices on the same products. By analyzing the timings of price adjustments among different sellers using Monte Carlo simulation, we explored the possibility of price coordinations among those sellers. The results indicated that online sellers adjusted their prices on a daily basis rather than a weekly basis and the tacit coordination on the price changes was identified.
Keywords
Price Coordination; Price Adjustment; Monte Carlo Simulation;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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