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http://dx.doi.org/10.6109/jkiice.2016.20.11.2079

Analysis of the User's Visual Attention Frequency for UX Design of Online Markets  

Ha, JongSoo (Department of Broadcasting & Imaging, Kyungnam College of Information & Technology)
Ban, ChaeHoon (Department of IT Business, Kosin University)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.20, no.11, 2016 , pp. 2079-2084 More about this Journal
Abstract
When designing the interface of the web site, we must consider what users want and need in the design, because design trends are recently changing from user interface design to user experience design. In this paper, we present the method to apply the user experience design when designing the main page of the web site. We select representative online markets and analyze the information elements which compose the main page. Using the eye tracking method which measure user's visual attention frequency, we compare the main page with the wire-frame and analyze changes of the visual attention frequency over time. As a result of experiments, it is efficient to allocate the important information as the image or the moving image to the center of main page for use's visual attention at the time of designing the main page of the online market.
Keywords
Visual attention; Wire frame; UX design; Eye tracker;
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