• Title/Summary/Keyword: 온라인서비스디자인

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A Study on Online Flower Service Design Marketing (온라인 화훼서비스 디자인마케팅 연구 -밀레니얼세대를 중심으로-)

  • Lee, Mi-Young
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.172-181
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    • 2022
  • This study aims to find out the design needs of millennials for flower services amid changes in the environment in which flowers are purchased online. To this end, first, the consumption tendency of millennials and online flower purchase trends were examined. In addition, focusing on flower bouquet products, the market status of flower delivery shopping malls, which are online flower product services, and regular flower subscription services, a new trend in the flower market, were investigated. Based on this, a survey was conducted to improve online flower services. As a result of the survey, it was found that millennials trusted branded products, preferred eco-friendly products, and tended to have strong design openness in improving online flower service design. In addition, millennials prefer natural bouquet designs mixed with large and small flowers to large and colorful roses, which are currently mainly sold at flower delivery shopping malls. Therefore, we hope that this study will improve the design of online flower services that meet the needs of millennial consumers, revitalizing flower purchases, and expanding to new online flower service design research.

Website Homepage Design and Service Design of USATODAY.com Analysis (유에스에이투데이닷컴의 웹사이트 홈페이지디자인과 서비스디자인 분석)

  • Han, Qing-Bo;Kim, Eun-Ju;Lee, Ji-Hyun
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.423-430
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    • 2016
  • The purpose of this paper is to explore and analyze design of USATODAY.COM aimed at being helpful for Chinese online news industry to search for the way forward. USATODAY.COM which converges print and online newsrooms is regarded as a pioneer in the online communication media. It engages interaction with users and their demand, and provides the best level of website and service design. This paper conducted through both theoretical works and design analyses by randomly visiting USATODAY.COM from May 23 to June 5, 2016. USATODAY.COM maintains consistent and high quality of a visual identity system on its homepage, and it is strongly linked to that of USA TODAY. Also, USATODAY.COM provides unique content provision methods, interactive features, advertisement and payment functions through service design considering the user experiences and needs. Based on its results, it is expected to contribute to Chinese online newspaper market which has an astonishing chance to grow.

Suggestion on Modified Models of Service Blueprint for Product-Service System (제품-서비스 시스템을 위한 서비스블루프린트 수정모형의 제안)

  • Lee, Eun Sol;Yeoun, Myeong Heum
    • Design Convergence Study
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    • v.16 no.3
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    • pp.69-84
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    • 2017
  • Service blueprint is used to show the interaction between each service element at a glance and to understand the flow of the whole service centering on the customer at the stage of proposing a new service system. It was proposed in the 1980s before online business was developed. However, current services are changing in a way that provides various forms and channels, and the service blueprint seems to be not enough. To reflect this problem consciousness, we selected PSS among diversified service business models and propose a service blueprint type optimized for each business. After collecting 137 PSS cases to be used in the research, we made a business matrix and classified the cases and selected two representative cases to conduct two experiments. As a result, six types of service blueprint corresponding to the matrix could be derived: online service type, online remote support type, self rental type, online order type, traditional type, and offline support type. The validity of the proposed types of service blueprint was verified to confirm the suitability of those types.

Self-Design Producing System and Method for Logo Design Using Network (네트워크를 이용한 셀프디자인 시스템에 관한 연구 - 로고디자인을 중심으로)

  • 박진숙
    • Archives of design research
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    • v.14 no.1
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    • pp.187-197
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    • 2001
  • Conventional design producing systems using the Internet are largely classified into two groups: a basic type in which an operator of a design producing site receives an order for manufacture of a design from a purchaser, produces the design based on the content of the received order, and delivers the produced design to the purchaser; and a type in which a purchaser inspects given designs and select one of them for purchasing. Such conventional design producing systems have following problems. Firstly, receiving an order over the internet and delivering a produced design to a purchaser has nearly the same procedure as a conventional logo design procedure with the sole exception that an order can be received through the Internet. Therefore, the production of a design still costs a great deal and takes much time. Secondly, inspecting given designs, selecting one and producing the selected design is like simply selecting a picture, and thus a purchaser is not allowed to modify a design. To solve the above problems, it is an object of the present a new solution to provide a self-design producing system and method using network, in which a purchaser searches a design database for a design suitable for the purchaser's company, determines a design database by modifying design conditions, and makes an order for manufacture of a product to which the determined design is applied, through the Internet.

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Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews (중국 온라인 패션쇼핑몰의 서비스 품질, 만족, 재구매의도간의 관계 및 온라인 리뷰의 조절효과 분석)

  • Jiang, Bao-Zhi;Lee, Young-sook;Lee, Jieun
    • Journal of Internet of Things and Convergence
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    • v.8 no.5
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    • pp.47-54
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    • 2022
  • The development of the Internet of Things led to new services that did not exist before. This required a change to the existing network. This study aims to verify the service quality, satisfaction, repurchase intention relationship, and the moderating effect of online reviews of Chinese consumers using fashion shopping malls. The results of the study showed that from the perspective of consumers in their 20s and 30s in China, the type, reliability, convenience, and interaction of service quality had a positive effect on customer satisfaction and repurchase intention. In addition, negative reviews among online reviews had a great influence on repurchase intention. Based on the results of the study, it will help improve the effect on online product reviews and in-depth understanding of the acceptance of online product reviews for online fashion shopping malls, and establish strategies for fashion companies to effectively manage online product reviews information.

A study of consumer content experience on Korean online premium food market (국내 온라인 프리미엄 푸드마켓에 대한 소비자 경험 연구)

  • Kim, Sung Hee;Kim, Hyun Suk
    • Journal of Digital Contents Society
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    • v.19 no.7
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    • pp.1413-1422
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    • 2018
  • As the online food market is becoming major channel and fragmented, online premium food market is also emerging and growing. The purpose of this study is to clarify the experience factors of consumers in online premium food market and define the differences with offline. It is suggested that the online premium food market should be differentiated in terms of providing contents and services by revealing the differences in experience of cognitive, aesthetic and emotional experience with offline premium food market. In addition, the channel that consumers use in the online premium food market has a combination of online and offline experiences, so it is necessary to provide a consistent experience to the consumers. The consumer experience derived from this study is intended to be used as a basic data for providing content and services from the consumer perspective in the service design of online premium food market.

A Case Study on Avatar System Design for 3D Game Development (3D 게임 아바타 시스템 디자인 사례연구)

  • Kim, Jung-Yoon;Chang, Hee-Dong;Kim, Tea-Yong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2008.06a
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    • pp.117-123
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    • 2008
  • 사이버 공간에서의 3D 아바타 게임은 많은 인기를 누리고 있으며, 아바타는 기업들에게 새로운 수익 모델 및 마케팅 방법이 되고 있다. 3D 아바타 시스템은 개발 방법과 과정, 설계과정이 어려움이 많이 있다. 그 이유는 아바타 시스템 디자인 설계에 따라 향후 서비스 시 수익모델의 차이가 많기 때문이다. 이로 인해서 온라인 게임 개발자들이 많은 시행착오가 있는 것이 오늘날의 현실이다. 이러한 국내 실정에서 3D 아바타 시스템에 대한 연구가 절실히 필요하다. 따라서 본 논문에서는 아바타의 비중이 높고, 많이 사용되는, 온라인 캐주얼 게임에 적합한 3D 아바타 시스템 디자인을 연구하는데 그 목적이 있다. 그 연구를 위해서 온라인 3D 아바타 제작 사례를 기반으로 분석하여 실제 게임에 사용되는 3D 아바타 시스템 디자인과정의 소개와 제작 툴을 제안한다.

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Online Fitting service Study -Focusing on Interface design (온라인 피팅서비스 디자인 연구 -인터페이스 디자인을 중심으로)

  • Kim, Ryu-Hee;Yang, Sung-Ho
    • Journal of the Korea Convergence Society
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    • v.12 no.2
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    • pp.147-154
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    • 2021
  • This study focused on the fitting window structure provided by the virtual fitting service web page. We analyzed the current cases and identified the user's needs for the service through usability assessment, survey, and FGI experiments. As a result of the design, the fitting window of the existing web page was opened at the same time as the site was accessed to improve the hassle of using the icons due to their small size and poor visibility. In the case of fitting windows, the problem of information delivery was supplemented so that even the initial user could understand the fitting map of the existing method, and additional items needed for user propensity were provided so that the service could be used accurately and easily. As a result of this study, it can be used as a basic research material in future virtual fitting service studies and is expected to provide good implications to fashion marketers.

A Study on Online Services of Catholic Archives (가톨릭기록정보의 온라인 서비스 현황에 대한 분석 연구)

  • Choi, Sanghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.27 no.4
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    • pp.321-342
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    • 2016
  • Most of records in the catholic church archives are not only meaningful records of religion but also crucial information for history and various cultural studies. Although the catholic archives are regarded as the fundamental information resources for various studies, they are not easily accessible yet. Current online services of catholic archives were categorized by three types and online services of catholic archives were investigated in the three aspects, structure and design, contents, and interface. The major problem of current online services is the lack of digital contents, so this study suggested 5 steps for digital contents development to utilize online services of catholic archival information.

UX Design of Mobile Banking Usage Improvement for Seniors (시니어들을 위한 모바일 뱅킹 이용률 개선을 위한 UX 디자인)

  • Jongbin Lee;Homin Boun
    • KIPS Transactions on Software and Data Engineering
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    • v.12 no.7
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    • pp.325-332
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    • 2023
  • Currently, the world's population has already entered a super-aging era, and the rate is expected to increase rapidly to about 40% by 2050. However, the rapid development of automation technology and the online service sector, the main technologies of the Fourth Industrial Revolution, are still further isolating them in a world where many inconveniences and development technologies are applied. As such, alienation in daily life is widely expanded in various fields, but the financial service sector is one of the must-use areas regardless of age because of its strong nature in the public service sector, and is a very important factor in the period when branches are rapidly decreasing. However, the current utilization rate of mobile banking services is not around 5%, so users over 60 are rarely able to use them. The UX design of the most frequently used remittance service screen in mobile banking services was proposed, and the difficulty of trying to find the preferred bank among 56 or more banks was solved by analyzing the usage rate of each bank and dividing it into three stages by age group from 50 or older. In addition, it was designed to strengthen customized services by showing their recently used banks as the top priority. The design proposed in this study obtained an average of 4.8 points or more out of 5 points as a result of usability satisfaction through interviews with less than 50 senior groups. This study is believed to help each bank upgrade its different mobile banking designs in a unified manner.