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http://dx.doi.org/10.9728/dcs.2018.19.7.1413

A study of consumer content experience on Korean online premium food market  

Kim, Sung Hee (Department of Film Media Design, Hongik University)
Kim, Hyun Suk (Department of Visual Design, Hongik University)
Publication Information
Journal of Digital Contents Society / v.19, no.7, 2018 , pp. 1413-1422 More about this Journal
Abstract
As the online food market is becoming major channel and fragmented, online premium food market is also emerging and growing. The purpose of this study is to clarify the experience factors of consumers in online premium food market and define the differences with offline. It is suggested that the online premium food market should be differentiated in terms of providing contents and services by revealing the differences in experience of cognitive, aesthetic and emotional experience with offline premium food market. In addition, the channel that consumers use in the online premium food market has a combination of online and offline experiences, so it is necessary to provide a consistent experience to the consumers. The consumer experience derived from this study is intended to be used as a basic data for providing content and services from the consumer perspective in the service design of online premium food market.
Keywords
Online Premium food market; Customer experience; Premium food market content; Service design; Service contents;
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