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http://dx.doi.org/10.20465/KIOTS.2022.8.5.047

Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews  

Jiang, Bao-Zhi (Dept. of Fashion Design, Tongmyong University)
Lee, Young-sook (Dept. of Fashion Design, Tongmyong University)
Lee, Jieun (Dept. of Welfare Management, Tongmyong University)
Publication Information
Journal of Internet of Things and Convergence / v.8, no.5, 2022 , pp. 47-54 More about this Journal
Abstract
The development of the Internet of Things led to new services that did not exist before. This required a change to the existing network. This study aims to verify the service quality, satisfaction, repurchase intention relationship, and the moderating effect of online reviews of Chinese consumers using fashion shopping malls. The results of the study showed that from the perspective of consumers in their 20s and 30s in China, the type, reliability, convenience, and interaction of service quality had a positive effect on customer satisfaction and repurchase intention. In addition, negative reviews among online reviews had a great influence on repurchase intention. Based on the results of the study, it will help improve the effect on online product reviews and in-depth understanding of the acceptance of online product reviews for online fashion shopping malls, and establish strategies for fashion companies to effectively manage online product reviews information.
Keywords
On-line Fashion Shopping Mall; Service Quality; Repurchase Intention; On-line Reviews;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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