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http://dx.doi.org/10.14400/JDC.2016.14.10.423

Website Homepage Design and Service Design of USATODAY.com Analysis  

Han, Qing-Bo (Graduate School of Kunsan National University)
Kim, Eun-Ju (Dept. of Industrial Design, Chonbuk National University)
Lee, Ji-Hyun (Dept. of Industrial Design, Kunsan National University)
Publication Information
Journal of Digital Convergence / v.14, no.10, 2016 , pp. 423-430 More about this Journal
Abstract
The purpose of this paper is to explore and analyze design of USATODAY.COM aimed at being helpful for Chinese online news industry to search for the way forward. USATODAY.COM which converges print and online newsrooms is regarded as a pioneer in the online communication media. It engages interaction with users and their demand, and provides the best level of website and service design. This paper conducted through both theoretical works and design analyses by randomly visiting USATODAY.COM from May 23 to June 5, 2016. USATODAY.COM maintains consistent and high quality of a visual identity system on its homepage, and it is strongly linked to that of USA TODAY. Also, USATODAY.COM provides unique content provision methods, interactive features, advertisement and payment functions through service design considering the user experiences and needs. Based on its results, it is expected to contribute to Chinese online newspaper market which has an astonishing chance to grow.
Keywords
USA TODAY; Online Newspaper; USATODAY.com; Homepage Design; Service Design;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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