• Journal of the Korea Convergence Society
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• v.7 no.6
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• pp.177-184
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• 2016

The age of digital content mainstream consumers in the era of smart technology is expanding compared to the past. Consumers are taking a leading role in the production and distribution of contents in various forms. At the center of this is a post-modern social structure and space that break down the boundaries among Personal Digital Device, contents, production and consumption as a medium. Content rejects the existence of the same thing in the world. The tendency of the main consumer segment and the provision of post modern storytelling that penetrates it creates a huge industry group with various forms of contents. In order to carry out this study, with analyzing examples of movies, games, and advertisements, we found the fact that the center of content creation for individuals made their unique style, excluding generality. As a result of this research, the relationship between the user-driven digital contents and post modern storytelling have been revised the awareness about the possibility of various convergence in the field of contents production.

• Cartoon and Animation Studies
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• s.13
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• pp.67-82
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• 2008

This exploratory study examined the possibility that the notion, willing suspension of disbelief, can explain the processing of animated spokes-character in advertising. Willing suspension of disbelief has originated from Coleridge's explanation of poetic faith. And the term has been theoretically studied in the response of fiction in creative works, such as cinema, dramas, and advertisements, as well as literature. So far, willing suspension of disbelief has been proposed as a mediator of empathy, cognitive responses and affective responses to fiction. On these theoretical bases, a survey was conducted to 64 people with 3 advertisements to test the validity of the discriminant function. Findings of discriminant function analysis are as follows: First, the variable of willing suspension of disbelief well discriminated between the willing group and the non-willing group. Secondly, the Intensity of willing suspension of disbelief showed statistically significant difference between the willing group and the non-willing group. Thus, according to these results, it is proposed that the effects of the willing suspension of disbelief can be examined as a mediator of the response of fiction in further substantial studios.

• Korean journal of communication and information
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• v.59
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• pp.162-179
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• 2012

The purpose of this study is to find a way to revive newspaper industry against digital new media revolution such as the internet, SNS(Social Network Service). To this end, indepth-interviews were conducted with the target incumbent senior reporters. The research areas are consisted of four subjects. For instance Awareness about the newspaper business crisis, the need for profitable business, potential conflicts of journalism and business, and desirable business. As a result of my research, executive reporters said that There is no management strategy Against the rapid expansion of social media and Therefore Business diversification is required. In short, They said that alternative business model should be developed, in which public and business interest are commonly respected, such as Information & Culture (internet, broadcasting, film, game, music), play, exhibition, publishing, and education.

• Information and Communications Magazine
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• v.30 no.5
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• pp.79-87
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• 2013

실감 미디어(Realistic Media)란 사용자 만족을 위해 몰입감과 현장감을 극대화 할 수 있도록 현장의 모든 감각의 정보를 전달하는 매체를 의미하며 실감미디어 기술은 고품질의 시각, 청각 정보는 물론 촉감 등 다감각 정보의 생성, 처리, 저장, 변환, 전송, 재편등에 관한 기술로 정의할 수 있다. 무선 네트워크 기술의 발전과 스마트폰 시장의 급격한 성장에 따라 다양한 실감미디어 서비스들이 출현하고 서비스되고 있어 실감미디어 산업은 국내 뿐만 아니라 세계적으로 급격하게 성장하고 있다. 우리 정부에서는 미국, 일본, 유럽 등의 기술을 따라잡고 독자적인 기술력을 마련하기 위하여 '기가코리아(2012)' 사업을 필두로 다양한 정책 사업을 진행 중에 있는대 현 시점에서는 해외 기술에 비하여 2-3년의 격차가 존재하고 있으나 무선 인프라, 스마트폰 기반의 콘텐츠 시장 형성 등 기반 인프라가 우수하고 방송, 교육, 광고, 공공 서비스 등 타 산업분야와 융복합 등 기반 기술 확보부분에서 기술 선점 가능성이 남아있으며 다양한 분야로 사업 확대가 용이하여 시장성이 높아 차세대 전략 산업으로 주목받고 있다. 최근 미디어 서비스에 대한 사용자의 요구사항 변화는 단순 시청의 단계를 넘어 미디어 미디어 서비스의 부가 정보를 얻고자 하며 직접 미디어 서비스에 참여하기를 원한다. 특히 실감미디어 분야에서 2D 미디어에서도 3D 입체 미디어화가 급속도로 진행되고 있으며 3D 입체 미디어를 기반으로 실감체험을 가능하게 하는 4D미디어를 선호한다. 대표적인 사례가 아바타 4D 영화의 흥행이라고 볼 수 있다. 앞으로도 4D 미디어를 소화해낸 사용자는 오감과 감성에 기반한 미디어 서비스를 지속적으로 요구할 것이며 이러한 요구에 맞추어 실감미디어 산업의 빠른 변화가 진행되고 있다. 이미 영화 산업은 3D 산업으로 진입해 있으며 4D 산업으로 급속히 변모중에 있고 스마트 시장의 등장에따라 스마트 기기 및 인프라를 기반으로 실감미디어를 제공하는 서비스 시장 역시 급속도로 성장하고 있다. 이에 본고에서는 실감미디어 산업의 시장규모와 앞으로 어떻게 발전할 것인지를 알아보며, 어떠한 형태의 실감미디어 콘텐츠 서비스가 존재하고 있는지 알아보고자 한다. 또한 국내외에서 적용되는 실제 사례를 분석하고, 마지막으로 실감미디어 콘텐츠 산업의 경쟁력 강화를 위한 시사점을 제시하고자 한다.

• 한국HCI학회:학술대회논문집
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• 2008.02a
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• pp.414-419
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• 2008

3D rendering is a critical process for a movie production, advertisement, interior simulation, medical and many other fields. Recently, several effective rendering methods have been developed for the photo-realistic image generation. With a rapid performance enhancement of graphics hardware, physically based 3D rendering algorithm can now often be approximated in real-time games. However, the high quality of global illumination, required for the image generation in the 3D animation production community is a still very expensive process. In this paper, we propose a new rendering method to create photo-realistic global illumination effect efficiently by harnessing the high power of the recent GPUs. Final gathering routines in our global illumination module are accelerated by programmable graphics hardware. We also simulate physically based light transport on a ray tracing based rendering algorithm with photon mapping effectively.

• Cartoon and Animation Studies
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• s.35
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• pp.255-270
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• 2014

There is a dazzling display of colors used in contemporary visual media. The flood of color image in films leads to the application of partial colors onto the monotonous image, which is one of the reverse phenomena in this field of visual media. Nowadays, it became possible to revise the colors of moving images through computer graphics, and the excessive use of colors has a tendency to make visual impact uninteresting. The attempt is applied in a variety of ways from making video commercials and music videos as well as films. In particular, the application of partial color in the monotonous image in films such as Schindler's List(1993) and Sin City(2005) gave scores of audiences a fresh shock and added the depth of moving image. The purpose of this study is to examine how the principles and properties of the color affect us and how the application of monotone shows its effectiveness in moving images. By analyzing various case studies, this paper will propose and validate the progressive value toward the application of moving images in combination in the future.

• Design Convergence Study
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• v.14 no.2
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• pp.67-87
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• 2015

With the development of cultural industries and technology, digital video marketing has grown immensely and 'Book Trailer' are now one of the main methods of promoting a title in publishing industry. The demands are growing, but the development lacks basic theoretical foundation and systematic structure. At this crucial moment, basic theoretical research on Book Trailer is necessary to establish a solid foundation for the medium to expand. In this study, I have focused on defining the basic concepts of Book Trailers and analyzing the classification of Book Trailers. In sorting the type of Book Trailers, content and formal appearance were used as standards. As a result, I was able to classify the content genre into message type, conflict type, character type using the elements of story. The formal appearance genre was classified into still photography type, motion typography type, interview type, story movie type and animation type.

• Science of Emotion and Sensibility
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• v.9 no.4
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• pp.331-339
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• 2006

PPL(Product Placement) of visual media can change the purchasing behavior of College students. This study aimed to investigate the differences in consumer's conception about PPL among college students and to analyze the relationship between the PPL conception ant fashion innovation/fashion sensitivity of students, resulting into their real purchasing behavior. We surveyed to about 189 college students living near Seoul, with questionnaire about PPL conception, purchase of PPL clothing, satisfaction on PPL clothing, fashion innovation, opinion about PPL, PPL apparel brand to recall, etc. According to dichotomy of college students by fashion innovation, as higher fashion innovative they were, they paid more attention on PPL clothing while watching TV or movie, and they also could recall more PPL apparel brands, and they purchased more PPL clothing. While the students with low fashion innovation had references from the opinion of friends or around people when purchasing their clothing, the students with high fashion innovation did from fashion magazine or PPL clothing. The students who thought that PPL was important and effective on clothing purchasing behavior, answered that their preference to PPL bran4, to the company, and to the product had increased positively, but not to the actor/actress.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.309-324
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• 2015

The foodservice industry is applying new marketing strategies, and advertisements are the best way to convey their distinctive brand images. The foodservice companies have been choosing a type of advertising called Product Placement(PPL) because it is unconsciously shown more often than other types of advertisements while customers are watching a movie or TV drama. Therefore, the aims of this research were to investigate the influence of the customers' perception of PPL inserted into TV dramas on brand image and purchasing intention. Additionally, present study performed to identify the differences between Korean and Chinese customers. For the survey, the study used both offline and online sampling methods, and the analyzed data was from 150 Korean and 150 Chinese respondents. As results, the more respondents were positive and familiar about PPL, the higher the brand image and purchasing intention. Chinese consumers had positive perception of PPL, which positively influenced the brand image and purchasing intention while Korean consumers' ethical awareness about PPL had a negative influence. Therefore, the Korean foodservice industry needs to differentiate the strategies for the PPL marketing between the Korean and Chinese market.

• The Journal of Society for e-Business Studies
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• v.26 no.2
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• pp.19-43
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• 2021

The prediction of box office performance in performing arts institutions is an important issue in the performing arts industry and institutions. For this, traditional prediction methodology and data mining methodology using standardized data such as cast members, performance venues, and ticket prices have been proposed. However, although it is evident that audiences tend to seek out their intentions by the performance guide poster, few attempts were made to predict box office performance by analyzing poster images. Hence, the purpose of this study is to propose a deep learning application method that can predict box office success through performance-related poster images. Prediction was performed using deep learning algorithms such as Pure CNN, VGG-16, Inception-v3, and ResNet50 using poster images published on the KOPIS as learning data set. In addition, an ensemble with traditional regression analysis methodology was also attempted. As a result, it showed high discrimination performance exceeding 85% of box office prediction accuracy. This study is the first attempt to predict box office success using image data in the performing arts field, and the method proposed in this study can be applied to the areas of poster-based advertisements such as institutional promotions and corporate product advertisements.