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http://dx.doi.org/10.7838/jsebs.2021.26.2.019

Deep Learning-Based Box Office Prediction Using the Image Characteristics of Advertising Posters in Performing Arts  

Cho, Yujung (School of Management, Kyung Hee University)
Kang, Kyungpyo (School of Management, Kyung Hee University)
Kwon, Ohbyung (School of Management, Kyung Hee University)
Publication Information
The Journal of Society for e-Business Studies / v.26, no.2, 2021 , pp. 19-43 More about this Journal
Abstract
The prediction of box office performance in performing arts institutions is an important issue in the performing arts industry and institutions. For this, traditional prediction methodology and data mining methodology using standardized data such as cast members, performance venues, and ticket prices have been proposed. However, although it is evident that audiences tend to seek out their intentions by the performance guide poster, few attempts were made to predict box office performance by analyzing poster images. Hence, the purpose of this study is to propose a deep learning application method that can predict box office success through performance-related poster images. Prediction was performed using deep learning algorithms such as Pure CNN, VGG-16, Inception-v3, and ResNet50 using poster images published on the KOPIS as learning data set. In addition, an ensemble with traditional regression analysis methodology was also attempted. As a result, it showed high discrimination performance exceeding 85% of box office prediction accuracy. This study is the first attempt to predict box office success using image data in the performing arts field, and the method proposed in this study can be applied to the areas of poster-based advertisements such as institutional promotions and corporate product advertisements.
Keywords
Performing Arts; Box Office Prediction; CNN; VGG-16; Inception-v3; ResNet50;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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