• Journal of Korean Society of Transportation
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• v.29 no.6
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• pp.39-56
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• 2011

This study proposed a traffic accident prediction model developed based on administrative districts of Seoul. The model was to find the relationship between accident rates and the representative land usage of the districts (development density) - the higher the development density (building floor area) is, the higher the traffic accident rate is. The findings showed that traffic accident statistics differ from (1) residential building floor area, (2) commercial building floor area and (3) business building floor area.

• Korean Journal of Cognitive Science
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• v.13 no.1
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• pp.53-59
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• 2002

This paper presents a model for diagnosing students'learning misconceptions in the domain of heat and temperature using fuzzy cognitive maps(FCM) and fuzzy associative memory(FAM). In a model for diagnosing learning misconceptions. an FCM can represent with cause and effect between preconceptions and misconceptions that students have about scientific phenomenon. An FAM which represents a neurallike memory for memorizing causal relationships is used to diagnose causes of misconceptions in learning. This study will present a new method for more autonomous and intelligent system than a model to diagnose misconceptions that was being done with classical methods in learning and may contribute as an intelligent tutoring system for learning diagnosis within various educational contexts.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.1
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• pp.144-156
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• 2014

This study analyzes effects of color marketing on brand charisma and marketing outcomes, specifically focused on agricultural goods co brand. that is color marketing refers to the extent to which people like color marketing and consists of symbolization, association and discrimination, and so called variables of marketing outcome is defined as the extent to which a color evokes meaning (loyalty, satisfaction, and switching barrier of brand). We collected statistically usable data from 266 questionnaire respondents who live in national provinces and analyzed them with SPSS 20.0 and Amos 5.0 to achieve research's goals. Based on the past studies, a total of three hypothesis are addressed in the study. Analysis results revealed that, first, color marketing of symbolization and association had a positive impacts on brand charisma. Second, the survey found that symbolization has q positive influence on brand loyalty and satisfaction except for switching barrier, association had an effect on brand loyalty, and discrimination had an effect on brand satisfaction. Third, brand charisma had an effect on brand loyalty and satisfaction. specially switching cost had not meaning on all hypothesis by reason of do not fully understand meaning of switching barrier. Summary and strategy implication will be mention in conclusion.

• Cartoon and Animation Studies
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• s.37
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• pp.267-286
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• 2014

Yeon Sang-Ho's Animation occupies an exceptional place in Korean Animation, being categorized as the kind of realism representing the pitiable actuality rather than the liberal and creative imagination. His animation appreciated as 'stories much more real than the reality' mainly depicts the world of 'the others' who resides on the periphery of the society in a rough and straightforward way. Yeon Sang-Ho's Animation represents the emotions and desire of characters as well as the heartless real world refusing the fantasy, through which it reflects the portraits of people living in post-capitalistic era seen from the microscopic view. This article investigates the textual characteristics, defining his animation as the Brutal history of 'The Others'. Two conditions which constitute the actual world in his works are the absurd social system and the characters who are afflicted with the trauma, belonging to the lower classes. Therefore, the landscape of real life which contains vicious victim, corrupted monster and being as 'homo sacer' looks like a painting of hell. Yeon Sang-Ho's Animation summons the shadow of ourselves which has been negated or neglected through the figure of 'the others' produced in post-capitalistic era and exposes our bare face and the uncomfortable truth by displaying the affected area of out society plainly. Furthermore, his works demonstrate the possibility of Korean animation as a representational language of facing the reality and searching for the truth.

• Journal of Distribution Science
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• v.9 no.1
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• pp.5-15
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• 2011

Research regarding corporate associations in marketing has generally been approached using the association theory. However, limited research investigates the effect of corporate associations on consumer loyalty to individual brands by examining the role of self connectedness with a corporate image. The activation of behavior-related constructs can influence individuals' behaviors without their intention or conscious awareness. A recently developed body of research suggests that self connection can play an important role in affecting subsequent behaviors. Although these effects have received considerable attention, the set of mechanisms involved in self connectedness and loyalty to individual brands is not clear. An active self account in which associative constructs can affect behavior by temporarily altering the active self-concept may lead to behavior or evaluation. If the exposure to a corporate brand can induce consumers' cognitive associations and goal-primed effects through the role of active self accounting, the connectedness between the consumer's self and the corporate brand could be developed and this connectedness could be explained by associative and connection models and the goal priming theory. Therefore, this study investigates the influence of corporate associations on loyalty to individual brands through connections between the corporate and the consumer's self. There are three main purposes of the research. First, theories regarding corporate associations will be explored. Second, theories of self-concept will be investigated and self connectedness with corporate brands will be explored. Third, the effects of the connectedness between the self and the corporation on corporate identification and loyalty to individual brands will be investigated. For the purposes of this research, the types of corporate associations are classified into corporate ability (CA) associations and corporate social responsibility (CSR) associations. Furthermore, the connectedness between the consumer's self and the corporate image are divided into two concepts: the connectedness between the individual self-concept and the corporate identity and the connectedness between social self-concept and the corporate identity. This study suggests the hypotheses that the types of consumer self connections with the corporate image could vary according to the types of corporate associations created and further that the connectedness between the corporate association and the consumer's self-concept have positive effects on loyalty to corporate individual brands. The results of testing these hypotheses are as follows. First, corporate ability associations enhance the connectedness between the consumer's individual self and corporate brands. That is, corporate ability associations influence individual connectedness between the corporate and individual self-concept positively from the viewpoint of the consumer's personal ability and branding success. In addition, corporate social responsibility associations have a positive effect on social connectedness between the corporation and the consumer's social self-concept. Second, the connectedness between the corporate brand and the consumer's self-concept affects identification with the corporation. The consumer's personal self and social self connectedness induces corporate identification. Third, individual self connectedness has a positive effect on loyalty to corporate individual brands, while social self connectedness does not. This also means that individual self connectedness with the corporate image or brand plays a more important role in forming individual brand loyalty than social self connectedness with the corporate does. In addition, social connectedness cannot influence individual brand loyalty until it passes through identification with the corporate. Fourth, consumers who experience identification with a corporate identity also show positive responses to corporate individual brands. That is, consumers also develop loyalties toward individual brands through the corporate identification because self-pursued goals that are induced by corporate associations can be achieved by consuming the individual brands that are sold by the corporate that the consumers identify with.

• Lingua Humanitatis
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• v.1 no.2
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• pp.21-46
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• 2001

No one would deny that, despite the fact that they are the central factor in any given communication system, language signals have their limitations. For example, language cannot keep up with the radical changes that occur in the world and its ideas. The present meaning of a language signal is always pegged to the past when it was originally created. This limitation in turn puts limitations on the way we conceive of the world, and we have no choice but to watch the world through the refracted, darkly colored lens called language. Lee Sang′s was well aware of these limitations, and his works reflect his suspicion of language. This paper argues that Lee Sang′s "Ogamdo 1" is a poetic commentary on the ambiguity of language signals; that "Ogamdo 2" is an accusation of the stationary nature of language signals; ; and, finally, that "Sune-kwanhan-gakseo (Treatise on Lines) 7" is a poetic expression of Lee Sang′s negative view of the symbolic limitation of, and the fragmentary nature of, language signals.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.57-58
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• 2013

디자인 개발단계에서 가장 창조적인 부분은 아이디어 발상 단계로 아이디어를 구체화하는데 매우 중요한 부분을 차지한다. 많은 그래픽 디자이너들이 활용하고 있는 연상자극법이나 발상전환법, 정보조합법 등은 발상과정에서 초기 키워드를 제시하는데 효과적이지만 컨셉까지 도출해내는 과정에서 한계성이 있다. 컨셉으로 발전시키기 위해서는 핵심 키워드도 중요하지만 문장으로 정리되어야 보다 효과적인 비주얼로 표현할 수 있기 때문이다. 본 연구는 키워드를 문장으로 만들어내는 발상툴에 대한 것으로 국문수사법을 활용하여 명제를 만들고 연상단어를 명제에 대입해 문장으로 만들어 내는 발상법을 제시한다.

• Journal of Industrial Convergence
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• v.5 no.2
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• pp.33-51
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• 2007

environmental has given rise to a world where consumer persue satisfaction in quality and quantity of products. From this point of view, a study of the impact of logo design on brand association and consumer emotions is very important and useful. For this study, we investigate on the basis of preceding studies. Finally, it is thought that it will be necessary to conduct a more specific study on the relation between brand association and consumer emotions.

• Journal of KIISE:Software and Applications
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• v.32 no.7
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• pp.636-649
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• 2005

Field-associated Terms itself have field Information. So, they determine field of document just like when human being perceives field. In case of Korean, we organized and experimented them by collecting approximately IS,999 document banks that are classified into 180 fields. We obtained high precision of extraction that 88,782 single field-associated terms are contracted into 8,405 ones thus recording compression rate as approximately 9$\%$ and recall as above 0.77 (average 0.85), precision as above 0.90 (average 0.94). By applying established field-associated terms to initial determination for document classification and comparing it with filed determination by human being, we got correct answers above approximately 90$\%$. We can use results of research as fundamental research for initial stage and apply it document retrieval between multilingual environment thus utilizing it as fundamental research for multilingual information retrieval.

• Science of Emotion and Sensibility
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• v.12 no.4
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• pp.471-480
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• 2009

According to former studies, people can imagine the specific taste by the specific color, not every color. Besides, studies also say that the relation between colors and tastes is decided by personal experience and frequency about the color of food. So the authors supposed that there is the specific color related the taste. To find the relation, we selected 24 colors and 24 taste adjectives mainly used by people. Then, we examined taste imagined on color with questionnaires of 20 college students who are sensitive to colors and able to use all 24 taste adjectives. Then we analyzed the result by MDS. Finally we could find 5 definite relations between colors and tastes. The result suggested that the number of colors which can be associated with tastes are quite limited. Also, only limited colors can be associated with tastes and it is different by sex. This study shows not only the relation between the color and the taste but also how closely the taste is related to other colors. This study can be used for effective food package design, advertising and so on.