The Impact of Logo Design on Brand Association and Consumer Emotions

로고디자인이 브랜드 연상과 소비자 감성에 미치는 영향에 관한 연구

environmental has given rise to a world where consumer persue satisfaction in quality and quantity of products. From this point of view, a study of the impact of logo design on brand association and consumer emotions is very important and useful. For this study, we investigate on the basis of preceding studies. Finally, it is thought that it will be necessary to conduct a more specific study on the relation between brand association and consumer emotions.