• Asia Marketing Journal
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• v.14 no.2
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• pp.39-63
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• 2012

Previous studies of reward programs have generally focused on designing the best programs for consumers and suggested that consumers' perception of the value of reward programs can vary according to the type of reward program (e.g., hedonic vs. utilitarian and direct vs. indirect) and its timing (e.g., immediate vs. delayed). These studies have typically assumed that consumers' preference for reward programs has a positive effect on brand loyalty. However, Dowling and Uncles (1997) pointed out that this preference does not necessarily foster brand loyalty. In this regard, the present study verifies this assumption by examining the effects of consumers' perception of the value of reward programs on their brand loyalty. Although reward programs are widely used by online shopping malls, most studies have examined the conditions under which consumers are most likely to value loyalty programs in the context of offline shopping. In the context of online shopping, however, consumers' preferences may have little effect on their brand loyalty because they have more opportunities for comparing diverse reward programs offered by many online shopping malls. That is, in online shopping, finding attractive reward programs may require little effort on the part of consumers, who are likely to switch to other online shopping malls. Accordingly, this study empirically examines whether consumers' perception of the value of reward programs influences their brand loyalty in the context of online shopping. Meanwhile, consumers seek utilitarian and/or hedonic value from their online shopping activity(Jones et al., 2006; Barbin et al., 1994). They visit online shopping malls to buy something necessary (utilitarian value) and/or enjoy the process of shopping itself (hedonic value). In this sense, reward programs may reinforce utilitarian as well as hedonic value, and their effect may vary according to the type of reward (utilitarian vs. hedonic). According to Chaudhuri and Holbrook (2001), consumers' perception of the value of a brand can influence their brand loyalty through brand trust and affect. Utilitarian value influences brand loyalty through brand trust, whereas hedonic value influences it through brand affect. This indicates that the effect of this perception on brand trust or affect may be moderated by the type of reward program. Specifically, this perception may have a greater effect on brand trust for utilitarian reward programs than for hedonic ones, whereas the opposite may be true for brand affect. Given the above discussion, the present study is conducted with three objectives in order to provide practical implications for online shopping malls to strategically use reward program for establishing profitable relationship with customers. First, the present study examines whether reward programs can be an effective marketing tool for increasing brand loyalty in the context of online shopping. Second, it investigates the paths through which consumers' perception of the value of reward programs influences their brand loyalty. Third, it analyzes the effects of this perception on brand trust and affect by considering the type of reward program as a moderator. This study suggests and empirically analyzes a new research model for examining how consumers' perception of the value of reward programs influences their brand loyalty in the context of online shopping. The model postulates the following 10 hypotheses about the structural relationships between five constructs: (H1) Consumers' perception of the value of reward programs has a positive effect on their program loyalty; (H2) Program loyalty has a positive effect on brand loyalty; (H3) Consumers' perception of the value of reward programs has a positive effect on their brand trust; (H4) Consumers' perception of the value of reward programs has a positive effect on their brand affect; (H5) Brand trust has a positive effect on program loyalty; (H6) Brand affect has a positive effect on program loyalty; (H7) Brand trust has a positive effect on brand loyalty; (H8) Brand affect has a positive effect on brand loyalty; (H9) Consumers' perception of the value of reward programs is more likely to influence their brand trust for utilitarian reward programs than for hedonic ones; and (H10) Consumers' perception of the value of reward programs is more likely to influence their brand affect for hedonic reward programs than for utilitarian ones. To test the hypotheses, we considered a sample of 220 undergraduate students in Korea (male:113). We randomly assigned these participants to one of two groups based on the type of reward program (utilitarian: transportation card, hedonic: movie ticket). We instructed the participants to imagine that they were offered these reward programs while visiting an online shopping mall. We then asked them to answer some questions about their perception of the value of the reward programs, program loyalty, brand loyalty, brand trust, and brand affect, in that order. We also asked some questions about their demographic backgrounds and then debriefed them. We employed the structural equation modeling (SEM) method with AMOS 18.0. The results provide support for some hypotheses (H1, H3, H4, H7, H8, and H9) while providing no support for others (H2, H5, H6, H10) (see Figure 1). Noteworthy is that the path proposed by previous studies, "value perception → program loyalty → brand loyalty," was not significant in the context of online shopping, whereas this study's proposed path, "value perception → brand trust/brand affect → brand loyalty," was significant. In addition, the results indicate that the type of reward program moderated the relationship between consumers' value perception and brand trust but not the relationship between their value perception and brand affect. These results have some important implications. First, this study is one of the first to examine how consumers' perception of the value of reward programs influences their brand loyalty in the context of online shopping. In particular, the results indicate that the proposed path, "value perception → brand trust/brand affect → brand loyalty," can better explain the effects of reward programs on brand loyalty than existing paths. Furthermore, these results suggest that online shopping malls should place greater emphasis on the type of reward program when devising reward programs. To foster brand loyalty, they should reinforce the type of shopping value that consumers emphasize by providing them with appropriate reward programs. If consumers prefer utilitarian value to hedonic value, then online shopping malls should offer utilitarian reward programs and vice versa.

• Korean Journal of Culture and Arts Education Studies
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• v.5 no.1
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• pp.97-147
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• 2010

Under the recent trend of globalization, a new proposal on education has not been able to avoid the request for multi-cultural trend. Furthermore, education has been exposed to circumstances which are far different from the previous situations in which global cooperation and intercultural understanding have been more emphasized. 'Educational Nomadism'is a metaphor of creating new value and significance of education. In fact, transnational education which could be a crisis and opportunity at the same time has recently been the mainstream throughout the world. In terms of education, Korea has encountered base hollowing-out in which excessive dependence on the US education and autonomous education coexist. In fact, the world has spent a lot of time and money to have better educational background on a resume through redundant expense by the government and parents. Under this critical situation, it's urgent to change Korea's modern education into a creative educational system in connection with an advanced foreign educational system and further develop the advantage of Korea's education. A parent's investment in his/her child is a support to create new culture as well as an assistance for hope and better future of Korean education. A new direction of parents' education fever that has opened a door to global communitas can stir up infinite potential through which the flow of education fever can be changed to the resources of new civilization. The global cooperation and efforts for communitas means the communication with this world. Through this communication, the culture in which people are forced to zero-sum competition can leap into the education for change of civilization which creates pleasure of self sufficiency and donation.

• Korean Journal of Environment and Ecology
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• v.24 no.4
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• pp.395-405
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• 2010

This study was carried out to offer basic data to minimize the indiscreet development and damage of coastal wetlands through an evaluation from an ecological standpoint highlighting the importance of the coastal wetland in South Gyeongsang Province, Korea. The result of the macrobenthos survey for the coastal wetland assessment showed that Dongdal and Hwasan-ri, Yongnam-myeon, and Tongyeong city had the largest species number; Oegan-ri and Naegan-ri, Geoje-myeon, and Geoje city had the largest population and biomass; and Miryong-ri, Samsan-myeon, Goseong-gun had the highest species diversity. In the halophytes survey, Imyeong-ri, Jinjeon-myeon, Masan city and Oegan-ri and Naegan-ri, Geoje-myeon, Geoje city had the large character species and companion species. The evaluation results of the ecological values of the coastal wetlands were categorized into five grades based on the field surveys, and the sedimentary environment factor in the case of Danghang-ri, Hoehwa-myeon, and Goseong-gun; Miryong-ri, Samsan-myeon, Goseong-gun; Guho-ri, Gonyang-myeon, Sacheon city; Sulsang-ri Yangpo-ri, Jingyo-myeon, Hadong-gun; and Seokpyeong-ri, Idong-myeon, Namhae-gun, were appraised at the highest rating of grade II. The halophytes factor in the case of Imyeong-ri, Jinjeon-myeon, Masan city, Dongdal-ri and Hwasan-ri, Yongnam-myeon, Tongyeong city and Oegan-ri and Naegan-ri, Geoje-myeon, Geoje city, were highly evaluated as grade II. The macrobenthos factor in the case of Imyeong-ri, Jinjeon-myeon, Masan city and Oegan-ri and Naegan-ri, Geoje-myeon, Geoje city was highly evaluated as grade II. The final evaluation grade was calculated by the mean values of three evaluation factors, and Imyeong-ri, Jinjeon-myeon, Masan city and Oegan-ri and Naegan-ri, Geoje-myeon, and Geoje city had the highest rating of II. On the other hand, Seokpyeong-ri, Idong-myeon, Namhae-gun had the lowest rating of IV. These locations will require future research to survey and monitor the coastal wetland ecosystems by season, in addition to the construction of the GIS-based wetland information system with a view to manage the coastal wetlands.

• Journal of Korean Society of Forest Science
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• v.95 no.4
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• pp.415-422
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• 2006

This study aims for suggesting an idea to plan the expansion of consuming environmentally friendly chestnuts by statistically analyzing the types and intentions for consumer's purchase of environmentally friendly point of production and export side. For this, the survey was performed on 650 housewives living in Seoul, new metropolitan cities such as Ilsan, Bundang, where is the central place of main consumption. As a result, it is more effective to plan the expansion of consumption as the activity of consumption promotion for environmentally friendly chestnut focused on specific target such as 3~4 members of family and 30~40's age of young housewives having with the academic background of above university graduate, large income of average monthly payment with over 4.5 million won and consumers who have experience to purchase environmentally friendly forest products. In order to achieve this goal, it is require to secure the stabilized dealer for the environmentally friendly forest products as well as to establish the appropriate price reflected by the value and quality of environmentally friendly chestnut which the consumers recognize. It is estimated that this price can be decided on the basis of willingness to pay for the environmentally friendly chestnut from the index which comes from the integrated and concentrated consumers' expectation as this study surveyed.

• Spatial Information Research
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• v.1 no.1
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• pp.73-87
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• 1993

This paper reviews the topic of GIS, the academic setting of GIS, GIS model curricula and the possibility GIS education in Korea. The topics which might be included in a science of geographic information consist of data collection and measurement, data capture, spatial statistics, data modeling and theories of spatial data, data structures, algorithms and processes, display, analytical tools, institutional, managerial and ethical issues. The problems in teaching a course on GIS in higher education are reviewed. Because of their technological, integrative, and rapidly changing nature, GIS pose major challenges to their education system which it is ill equipped to meet. In higher education a number of initiatives have been taken to provide education about and training with, GIS. The possible GIS curricula are suggested. These curricula are divided into 3 major sections, relating GIS context, technical issues and application issues. The prospects of GIS appears lo depend largely upon the future cooperation of academia, government, and industry

• Journal of the Korean Institute of Landscape Architecture
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• v.40 no.2
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• pp.49-63
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• 2012

The popular landscape paintings in Jaseon Dynasty had become the prototypes of the paradise of people and played the essential role in making the typical types of garden in those times. The representative types of the paintings include , , and etc. They made ways to produce the typical types of Joseon landscape gardens such as 'Dowon Type Gardens', 'Gugok Type Gardens', 'Prospect Type Gardens' and 'Gilji Type Gardens' etc. The types of garden above showed their landscape characteristics corresponding with the types of painting respectively. The 'Dowon Type Gardens' mostly located at the mountain valley showed enclosed landscape suited for refuge it corresponds with the composition of . The 'Gugok Type Gardens' mostly located at the long and winding valley composed of sequential sceneries with open and enclosed views corresponding with the composition of . The 'Prospect Type Gardens' located mostly m the hilly sites holds open views contrasting with the earlier types, and activated with the influence of . The 'Gilji Type Gardens' influenced by extended their territory beyond the main garden and made the vicinity areas, including the whole village, a paradise in respect with feng shui. Most of the garden types in Joseon Dynasty have alternated the bipolar characteristics of Prospect and Refuge in time and area respectively.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.35 no.1
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• pp.48-56
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• 2017

The purpose of this study is to analyze the 'identity' found in constructional characteristics of Geumgok Hongneung, the first imperial tomb of Korean empire. In terms of "sameness", which states for internal self-cognition among ambivalent situations while consisting identity, Hongneung inherited the prosperity of the Chosun dynasty, possessed 'sustainability' related to Cheongryangri Hongneung of Empress Myeongseong, as well as revealed various 'identitification' of situations in order to expose self-esteem as emperor and imperial nations. On the other hand, in terms of "individuality" as an external self-cognition, the opposite phase of sameness, Hongneung is a mixture of the will of Emperor Gojong and Japanese intervention hence formed 5th styles of royal tombs through 'peculiarity' which distinguishes it from the original tradition. In addition, the value of Hongneung is that it actually reflects the confusing and difficult times of the old ages, and it also involves 'excellence' as the place of the according a state funeral of Emperor Gojong and provoking March First Independence Movement. Thus, Geumgok Hongneung is a recorded landscape that clearly reflects the times of royal tombs of the Chosun dynasty, the world cultural heritage, and also the historic landscape showing extraordinary landscape of unique characteristics, 'Hwangjereung'.

• Journal of Korean Philosophical Society
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• v.130
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• pp.135-159
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• 2014

This article has the purpose of clarifying that Rollo May's existential psychotherapy is based on Kierkegaard's concept of anxiety in philosophical aspects. May makes use of Kierkegaard's concept of anxiety to establish his own existential psychotherapy. May points out that Freud's concept of anxiety is too technical in comparison with Kierkegaard's concept of anxiety. Freudian theory accepting anxiety as the cause of repression overlooks the importance of human relationship which brings about repression. May mentions the presence or absence of object to distinguish fear and anxiety. Kierkegaard and Freud also mention that the presence of object is called fear and the absence of object is anxiety. May interprets anxiety ontologically. Succeeding Kierkegaard's comment on nothing/non-being, May insists that anxiety is the experience of Being affirming itself against Nonbeing. May interprets Kierkegaard's concept of freedom as the possibility or potentiality in terms of similar meaning. May argues that Anxiety is the situation when faced with the problem which human being will achieve his potentiality. Kierkegaard's concept of freedom is also associated with sin at the same time as the freedom associated with anxiety. Succeeding this, May discusses the relation of guilt feeling and anxiety is the flipside of the coin. He understands that guilt feeling is not a pathological symptom but an evidence of the human being's possibility. Kierkegaard's The Concept of Anxiety has a sub-title which is 'a simple psychologically orienting deliberation on the dogmatic issue of hereditary sin'. This shows that he understood the relationship between anxiety and guilt as dilemma that can not be separated. Through this study, I want to clarify that May's concept of anxiety which is the most important concept in his existential psychotherapy, is derived from Kierkegaard's concept of anxiety.

• Journal of Family Resource Management and Policy Review
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• v.27 no.2
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• pp.35-47
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• 2023

The purpose of this study was to understand family changes and dynamics of and to suggest institutional/policy-level tasks for coping with them, by paying attention to changing family values of single-person households and their caring work performed in everyday life. This study selected 11 single-person households residing in Ulsan by considering their age and marital status, and analyzed their overall daily lives, family values, and the characteristics of household work and caring. The characteristics of these single-person households in Ulsan, not only showed the coexistence of "simplicity, but instability" when maintaining and living their own lives, but also showed the ambivalent characteristics of family values by showing a gap between the perception and reality of diversity. In regard to family life, the participants complained of difficulties in "caring and relationship of family of origin" and the "economic factors", and notably showed the "dual value system". For a more stable life, the single-person households were forming social networks to relieve a sense of isolation and loneliness, and to recover relationships, instead of limiting themselves to only the traditional method of family formation. Thus, it would be possible to respond to family changes when changes are promoted in each area of "the perception of life", "family life", and the "family & social relationship", and this research suggests policy-level tasks based on the results of this study.

• Industry Promotion Research
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• v.9 no.3
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• pp.163-174
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• 2024

MyData is a new entity that strengthens the rights of information subjects through the 'right to data portability' and utilizes data to enable hyper-personalized services using personal information. Korea's MyData system is recognized globally as an outstanding system in that it is creating a new MyData industry by granting the right to information self-determination through the 'right to request data transmission'. Now in its third year, this study evaluates Korea's MyData system from a consumer behavior perspective and identifies issues for improvement. To this end, this study reviewed previous research on the relationship between regulatory policy and consumer behavior to determine the applicability of a consumer behavior perspective in institutional evaluation. In addition, in a study on consumer behavior related to MyData, variables that affect the use of MyData were investigated and evaluation items from a consumer behavior perspective were derived. As a result of evaluating Korea's MyData system from a consumer behavior perspective, it was found that the factors considered important by consumers were appropriately reflected in the system. However, in cases where there are dual values of ease of use and personal information protection, regulatory aspects tend to take priority. Therefore, in order to revitalize the MyData industry, it is essential to implement market-friendly system improvements without compromising consumer rights. This study is differentiated from existing studies in that it attempted to derive a plan for system improvement by combining empirical consumer behavior research and regulatory policy research.