• Journal of Venture Innovation
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• v.7 no.1
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• pp.1-15
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• 2024

This study aims to elucidate the characteristics of big tech platform companies' sports content business in an environment of rapid digital transformation. Specifically, this study examines the market structure of big tech platform companies with a focus on Amazon, revealing the role of sports content within this structure through an analysis of Amazon's sports marketing business and provides an outlook on the sports content business of big tech platform companies. Based on two-sided market platform business models, big tech platform companies incorporate sports content as a strategy to enhance the value of their platforms. Therefore, sports content is used as a tool to enhance the value of their platforms and to consolidate their monopoly position by maximizing profits by increasing the synergy of platform ecosystems such as infrastructure. Amazon acquires popular live sports broadcasting rights on a continental or national basis and supplies them to its platforms, which not only increases the number of new customers and purchasing effects, but also provides IT solution services to sports organizations and teams while planning and supplying various promotional contents, thus creates synergy across Amazon's platforms including its advertising business. Amazon also expands its business opportunities and increases its overall value by supplying live sports contents to Amazon Prime Video and Amazon Prime, providing technical services to various stakeholders through Amazon Web Services, and offering Amazon Marketing Cloud services for analyzing and predicting advertisers' advertising and marketing performance. This gives rise to a new paradigm in the sports marketing business in the digital era, stemming from the difference in market structure between big tech companies based on two-sided market platforms and legacy global companies based on one-sided markets. The core of this new model is a business through the development of various contents based on live sports streaming rights, and sports content marketing will become a major field of sports marketing along with traditional broadcasting rights and sponsorship. Big tech platform global companies such as Amazon, Apple, and Google have the potential to become new global sports marketing companies, and the current sports marketing and advertising companies, as well as teams and leagues, are facing both crises and opportunities.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.1
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• pp.1-10
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• 2014

The characteristics of internet traffic was dramatically changed recently. Especially, the ratio of video traffic in internet network is highly increased. Because the video traffic changes the traditional interactive traffic transport into one way contents delivery, internet network pricing structure is not efficient to reflect this changes. The fundamental reason for these is the discontinuity between the cost and revenue of the internet traffic. Although the internet traffic is forecasted to grow highly, the revenue of network provider is not expected to increase as such. The present paper investigates various alternatives to improve the present business model and to accommodate traffic growth. Then, the desirable options is proposed to invoke the innovation and to reflect the price signal according to some criteria.

• Journal for History of Mathematics
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• v.19 no.3
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• pp.123-146
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• 2006

The topic in this thesis stems from the current education situation that represses learners' freedom by excessive instruction and compulsory institution, in spite of the education helping learners free from inner prejudice as one of its chief aims. In this thesis, to discuss with an educational aspect, I call the learners' freedom in the learning process 'freedom-in-process' and the learners' freedom as the result of learning 'freedom-as-result'. Through this discussion, the conclusions are as follows; First, learners who enjoy freedom-in-process get to obtain freedom-as-result in mathematics education. Second, freedom-in-process and freedom-as-result appear repeatedly in the process of looking for and gaining structures. Freedom-in-process and freedom-as-result are both faces of coin, like seed and fruit which are related mutually and fertilized each other. For this purpose, Mathematics teacher must have awareness of the value of freedom, cherish the freedom, and enjoy it with his students.

• Korean Journal of Construction Engineering and Management
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• v.8 no.6
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• pp.197-206
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• 2007

The age of synthetic correspondence against "development period shortening, high quality" is about to come. While the product is becoming complexation gradually and also diversification, life cycle of product gets shorted. Under the infinity competition age, the certain answer of "the survival of the fittest" is that the enterprise itself must be able to shorten development and delivery term, reduce product development and life cycle cost, and satisfy customer in performance and value. From this point of view, concurrent engineering's theory, which develops the process of product in the manner of repetition, parallel, and synchronousness, is realized as a important strategy instrument in construction. This study investigates and analyzes several examples in order to apply concurrent engineering successfully, and presents the decision-making model through the simulation about the factor affecting in each process.

• Hwankyungkyoyuk
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• v.18 no.1 s.26
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• pp.120-133
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• 2005

This study investigated the changes of consciousness and ambivalent attitudes about the important environmental issues among the teachers who enrolled the environmental education training. Experimental and control groups were composed with 47 and 30 person, respectively. Environmental issues were constructions of sea-wall, nuclear power plant and dam. Cronbach alpha of the self-developed questionnaire was $0.6909{\sim}0.8992$. Score were made with 5 Likert scales for consciousness, and with semantic differential half scale for ambivalent attitudes. Almost teachers(94.0% and 97.1%) have above 10 years teaching career. Strangers in environmental program were 53.2%. After environmental training, teachers' consciousness was significantly changed to negative about the construction of sea-wall for the farm field and industry complex area(p=0.019), and about the construction of dam for disaster like flood(p=0.026), and for adverse effects of citizen by fog(p=0.042). They were also significantly changed to negative about the construction of nuclear power plant for economical energy(p=0.004)', no-emission of greenhouse gases(p=0.033)', 'alternative energy(p=0.000)', 'destruction of ecology(p=0.052)' and 'social fear(p=0.009)'. The consciousness of teachers who have the experience of environmental training, were significantly changed to negative about the construction of nuclear power plant. Scores of teachers' ambivalent attitudes were made lower in experimental than control group about the construction of sea-wall and nuclear power plant. After education training, they were made lower so much as -10.0% in control, but higher much as +4.4% in experimental, and severely higher much as 86.5% in teachers who had experienced the environmental training about construction of sea-wall. Their scores were made lower so much as -3.3% in control, but much as -6.4% in control.

• Korea Real Estate Review
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• v.27 no.1
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• pp.17-32
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• 2017

The openness of residential space directly affecting lighting, view, and ventilation leads to the variation of open floor plan type in apartment construction project. This study intends to substantiate the effect to the apartment price by design property of open floor plan based on actual design information of apartment and price. The open floor plan type and associated design property, and actual transaction price of apartment have been considered as variables for analysis by the hedonic price function model and artificial neural networks model. Research findings indicate that the openness affects the price of apartment positively and the three sides open plan is the most preferred with the highest price. This study aims to provide the implication to the developer in planning and design stage of apartment and the purchaser seeking the suitable price by floor plan design.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.16 no.2
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• pp.77-86
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• 2023

Unlike previous studies that dealt with the basic characteristic of My Data in terms of the legal system, this study analyzed the impact of the basic characteristic of My Data, which is finding a balance between the use and protection of personal data, on My Data services and government policies at home and abroad through a literature review to present implications for the creation of a healthy My Data ecosystem. The basic characteristic of My Data acted as facilitators and barriers for the acceptance and activation of My Data services, and suggested the values and directions pursued in the My Data policies of major countries. This suggests that a more balanced perspective is needed in promoting MyData services and government policies in the future. It is hoped that this study will contribute to creating a healthy ecosystem of MyData and promoting desirable government policies.

• (The)Korea Educational Review
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• v.23 no.2
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• pp.131-155
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• 2017

In this study, I examine what is called character. It is to establish what constitutes a relationship between life, culture, and education. In addition, I try to explore the possibility of anthropology of education as an academic basis for character education by using the way of '문 질빈빈(文質彬彬)'. As a result of the study, 'character' in terms of '문(culturality)' aspect implies the qualities, the nature, the disposition, and the meaning of virtue. A 'character education' can be seen in school education as a moral consideration, considering the social context, such as the ability to live harmoniously. In terms of '질(naturality)', I will look at both the innate aspect of the character and the acquired aspect through the 'character' which is the essence of character. Character is the concept of both parties, and if it is influenced by an external environment, one can seek better ways to improve the chances of improvement through education. Furthermore, the role of education is inevitably required in order to achieve the goal of 'lesser human being' to 'better human being'. Home and school education can have a positive impact on the character. An honest mind about humanity among family members is the right character. The importance of humanity is considered as a value to be recognized and protected in our society because the logic that it protects the family by character and helps to maintain the social order influences to the legal culture tradition of the modern. Therefore, the academic approach through anthropology of education has sufficient value of trial study for exploring the relationship between character, education, and culture for teachers and learners, and is appropriate for providing an academic foundation.

• The Journal of Korean Philosophical History
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• no.53
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• pp.131-163
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• 2017

We were already thrown into the modern by the Japanese before reflecting the relevance of modernization and acceptance, and the value of the modern was postponed. The late period of Chosun, people sank into a state of torpor and traditional culture and ideology has caused people to have a negative perception of modern times.Modern times, however, are defined in the relative concept of tradition and modernity in the history of modern times. In order to understand the modern era and its origin, it is necessary to look squarely at the face of modernity. Failure of modern times is a failure of traditional succession.So, if we analyze the causes of the failure of the traditional heritage, why can't we see some of the reasons why we perceive it as a failure? In this thesis, it seeks to understand the diverse views of the traditional elites of the journal and the newspaper, which are published in the traditional education of the journal, and are looking at a variety of views. Moreover, we should seek to explore the traditional elements of the new tradition by discussing the aspects of the educational problems caused by the cause of the accidental break and the educational problems caused by its results.

• Information Systems Review
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• v.17 no.2
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• pp.77-100
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• 2015

This study examined the factors that influence the smartphone user's decision to accept the personalized mobile advertisement. As a theoretical basis, we applied the privacy calculus model (PCM) that illustrates how consumers are engaged in a dynamic adjustment process in which privacy risks are weighted against benefits of information disclosure. In particular, we investigated how smartphone users make a risk-benefit assessment under which personalized service as benefit-side factor and information privacy risks as a risk-side factor accompanying their acceptance of advertisements. Further, we extend the current PCM by considering advertisement fatigue as a new factor that may influence the user's acceptance. The research model with five (5) hypotheses was tested using data gathered from 215 respondents through a quasi-experimental survey method. During the survey, each participant was asked to navigate the website where the experimental simulation of a mobile advertisement service was provided. The results showed that three (3) out of five (5) hypotheses were supported. First, we found that the intention to accept advertisements is positively and significantly influenced by the perceived value of personalization. Second, perceived advertisement fatigue was also found to be a strong predictor of the intention to accept advertisements. However, we did not find any evidence of direct influence of privacy risks. Finally, we found that the significant moderating effect between the perceived value of personalization and advertisement fatigue. This suggests that the firms should provide effective tailored advertisement that can increase the perceived value of personalization to mitigate the negative impacts of advertisement fatigue.