• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.270-277
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• 2007

가상공간에서 사용자들은 온라인 커뮤니티(Online Community)로 관계(Relationship)를 맺고, 같은 관심사를 가지고 공감대를 형성하는 일이 하나의 디지털문화로 형성되었다. 이러한 가상공간에서 자신을 대변할 수 있는 또 다른 나, 즉 아바타(Avatar)에 대한 선호가 증가하고 있으며, 사용목적에 따른 사용자 감성의 반영으로 아바타 디자인이 다양한 형태로 발전하고 있다. 아바타의 근원은 분신(分身) 화신(化身)을 뜻하는 산스크리스트어 '아바따라(avataara)'에서 유래되었으며, 인터넷시대가 열리면서 3차원이나 가상현실게임 또는 웹에서의 채팅 등을 즐길 때 사용자를 대신하는 그래픽 아이콘으로 표상되면서 인터넷 상에서 자신을 대표하는 분신으로 정의되고 있다. 본 연구의 목적은 인터넷 매체 서비스 이용자의 아바타 사용에 따른 유형별 특성에 관한 것으로서, 이 연구를 통해 아바타 디자인의 시각적 표현요소에 효과적으로 활용될 수 요인을 찾고자 하였다. 분석을 위해 인터넷 공동체 집단을 미니홈피/블로그, 채팅, 게임으로 구분하였으며, 아바타 이용자들이 이와 같은 커뮤니티를 이용할 때 어떤 목적에 따라 사용하고 있으며, 그들이 아바타를 선택할 때 어떤 유형별 특성이 나타나는가를 실증하고자 하였다. 이것은 아바타 이용자들이 자신이 표현하려는 아바타 이미지와의 관계를 파악함으로써 가상세계에서 표출하는 아바타 사용 목적에 맞는 유형을 설명할 수 있을 것이다. 따라서 아바타 이용자의 특성을 파악하여 그들의 감성을 반영하는 디자인 전략을 세울 수 있다. 연구방법은 아바타의 개념과 유형분류, 그리고 미니홈피/블로그, 게임, 채팅의 이론적 논의 및 근거제시를 위한 문헌연구를 하였으며, 아바타 이용목적에 따른 유형별 특성을 심도 있게 파악하기 위해 질적연구(Qualitative)로서 표적집단면접(Focus Group Interview)을 실시하였으며, 그에 따른 내용분석과 표현분석을 하였다. 그리고 이것을 보다 객관적으로 검증(verification)하기 위해 양적연구(Quantitative)를 병행하였다. 조사대상은 아바타를 이용해 본 경험이 있는 384명의 학생들이며, 성별 연령별에 따른 분류를 통해 각 조사대상자별 특징을 발견하고자 하였다. 조사를 통해 미니홈피/블로그, 채팅, 게임의 서비스 공간에서 보여 지는 각각의 특성에 맞게 아바타 이용자들은 자신이 표현하려는 아바타의 유형에서 선호의 차이를 나타내고 있음을 알 수 있었다. 결과적으로 아바타사용자의 인터넷 매체 이용목적에 따른 유형별 특성을 파악할 수 있었으며, 향후 사이트(site)의 특성에 따라 사용자의 감성선호를 고려한 아바타 디자인 전략과 그 모델(Design model)을 제시할 수 있을 것이다.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.162-169
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• 2011

This paper proposed an efficient game character design method through semiotic analysis of character. It inquired into the characteristics of game character of various contents characters, added the concept of "Iconic abstraction" of Scott McCloud to its characteristics, and studied on the relation between the character and the semiotics. The semiotic character from the factual character, seized the strong and weak point of each character, and divided them in the designer's character production process and gamer's character recognition process step by step for its semiotic interpretation. As a result, two processes were reversely progressed, and the character designing process considering this gamer's semiotic recognition process is expected to be the efficient character design element that can deliver the whole characteristics of game contents.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.102-113
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• 2012

Hangeul is growing as cultural icon representing Korea. And Hangeul is scientific and is too systematics for words as the guide of modern design. First it can make the variable and beautiful foams like dot, line and plane. It also has the basic design principles like symmetry and repetition. The purpose of this study is to develop textile designs using the formative characteristics of Hangeul. So in this study it was chosen 'ㄱ, ㄹ, ㅁ, ㅂ, ㅅ, ㅇ, ㅍ' of Hangeul's consonants and 'ㅑ, ㅕ' of Hangeul's vowels as the subject materials of textile designs development to develop textile designs expressed the geometrical shapes and formative beauty of Hangeul. Those are designed by using a variety of motifs that recast the shapes of Hangeul. So six textile designs for necktie and scarf were developed. Through this study it will be offered to the possibility of products that was based on Hangeul.

• Journal of Digital Contents Society
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• v.12 no.3
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• pp.263-270
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• 2011

The importance of effective delivery of information in the mobile web is increasing in Korea, due to the growing number of smart-phone users. In this study, I took a look at the characteristics of mobile devices and the mobile web, and after researching Korea's portal websites' mobile web designs, we figured out the users' preferences of mobile web designs through surveys and interviews. To provide compressed information on a small screen, it is ideal for significant contents to show up in the state that does not require scrolling. Users preferred compact and neat designs, and menus that were made with icons that are easy to touch with fingers, in the mobile web. When receiving delivered information, users preferred not only texts but texts that were provided together with photograph images. If usability evaluations and examination of preferences are achieved together, I think it will serve as a mobile web guideline that enables efficient delivery of information in the mobile web.

• Archives of design research
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• v.18 no.2 s.60
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• pp.173-188
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• 2005

Design has become a buzzword in the marketing community these days and has been considered as an important success factor for business. Unfortunately, however, little research to date has been conducted on consumer responses to brand logo designs, which visualize brand identities. This article reports the findings from an experimental study which examined consumer evaluations of logo designs through conjoint analysis. The study explored potential factors which would give rise to the differences of consumer preferences. The results indicate that in the case of cognitive brand concepts, search goods show high elaborateness and low symmetry, experience goods show high associativeness, and credence goods show low elaborateness and high symmetry in the logo design characteristics. Affective brand concepts reveal different results in the logo design characteristics: search goods indicate high elaborateness and low associativeness, experience goods show low naturalness, and credence goods show low elaborateness and high associativeness. Implications of the results are discussed from a theoretical and practical standpoint.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.177-182
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• 2018

Recently, the use of SNS has been steadily increasing in the 40s and 50s in Korea. In order to increase the number of users in the global service brand, such as Instagram, facing the limit situation of new users, 40 ~ 50 new entrants are needed. However, 40 ~ 50s in Korea are not easily able to use these services because they have difficulties in these services. In this study, usability test is performed in terms of UX / UI about what is difficult for users in 40 ~ 50s to use in instagram, and what is the barriers to entry compared to domestic service The results are as follows. First, when localizing a global service, it is easy to understand, not a simple translation, and proper labeling should be considered. Second, major and frequently used functions should be considered to be intuitive to simplify the depth. Third, the design should be improved to increase the recognition rate of icons in terms of GUI. If possible, the combination of text and icons provided good results.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.124-137
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• 2020

The need for customized products has also been increasing as more active consumers consume according to their values in recent years. Accordingly, fashion customizing web is becoming popular, but because custom freedom is low, we want to increase custom freedom by applying knitwear. To this end, a theoretical review was conducted through prior research and literature research on customization, knit design, and GUI, and based on this, a case analysis was conducted focusing on knit-making programs and fashion customizing web. Knit designs have more considerations than other fashion design process, resulting in more UIs, so users should use visual elements that are easily recognizable. Therefore, a draft assessment item was derived based on the preceding survey and three Delphi surveys were conducted on experts based on the draft. Each item was modified and deleted during the Delphi research process to produce the Custom Knitware Web GUI Design Guide. Through this study, we were able to identify the need for intuitive understanding and application of knit custom functions in GUI design of custom knitwear web. Through this research, it is expected that this data will be used to improve the usability of custom knitwear websites and to refer to knit design fields that utilize knit machines.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.353-363
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• 2018

According to the Digi Capital forecast, the global augmented reality market is expected to grow rapidly by 2020 to reach 150 billion dollars. In particular, high value added effects are expected in education. As ICT advances, digital textbooks are also leading innovative education by adding interactive functions. Advanced countries, including the U.S., are already using digital textbooks that use augmented reality technology in their classes. In line with this technological outlook, the ministry proposed a design plan that applies augmented reality technology to middle school science 1 digital textbooks. A study on middle school science 1 digital textbooks showed that each unit provided short videos. In addition, an investigation into the augmented reality class case showed that it was difficult to establish experimental equipment, lack of equipment (devices), and 3D design contents that did not continue despite the excellence of learning effects. Based on this demand, we designed an augmented reality scenario and system configuration to be applied to the instrument-specific experiments of middle school science 1 digital textbooks to explore and explore the contents of augmented reality by students. This research will replace the dangerous experiments and time consuming experiments for teachers and students by applying augmented reality to science subjects that are essential for the development of digital textbooks.

• Journal of Korea Game Society
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• v.20 no.4
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• pp.67-76
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• 2020

This study analyzes the lobby UI of the baseball manager game based on the mobile platform and proposes an optimized lobby UI. The UI layout-based detailed icons and button interactions in the four game lobbies are compared and analyzed by comparing and analyzing the common points and differences to finally calculate the optimized UI composition. Furthermore, based on the analysis, we intend to propose a lobby UI optimized for user-centered design.

• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.57-68
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• 2008

With the shift of consumer’s spending behaviors further into emotionally-driven purchases, the role of brand is becoming even more important, which in turn, expands design’s role in the brand image strategy. The contact point between the consumers and the brand is the primary channel for building strong brand image through experience. Therefore, it is critical to comprehensively plan and manage the consumer contact point for any brand. Given the changing market conditions, the objective of this study is to define and structure an integrated design development and management system for building successful brand image. In order to do so, the research analyzed the characters of brand image, the conditions for consumer experience and the roles of emotion. The analysis into the correlation between images and emotion process model yields three natures of an image. The image 1) is based on empirical decisions, 2) expresses and conveys emotional aspects and 3) builds mental values through a sense of sympathy. Through case studies of successful designs that meet all three characteristics, the roles of a brand icon in building strong brand image and the needs for integrated design approach for implementation are defined. The methods for integrated design include 1) providing a focal point through brand image positioning, 2) utilizing visual themes based on brand image plot, 3) building a Total Identity Program to holistically manage brand images and 4) developing brand icons for brand image reinforcement.