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http://dx.doi.org/10.15207/JKCS.2018.9.9.177

A Study on Usability Improvement of Instagram for Users in their 40s and 50s  

Yu, Sung-ho (Dept. of Media design, Dongduk Women's University)
Publication Information
Journal of the Korea Convergence Society / v.9, no.9, 2018 , pp. 177-182 More about this Journal
Abstract
Recently, the use of SNS has been steadily increasing in the 40s and 50s in Korea. In order to increase the number of users in the global service brand, such as Instagram, facing the limit situation of new users, 40 ~ 50 new entrants are needed. However, 40 ~ 50s in Korea are not easily able to use these services because they have difficulties in these services. In this study, usability test is performed in terms of UX / UI about what is difficult for users in 40 ~ 50s to use in instagram, and what is the barriers to entry compared to domestic service The results are as follows. First, when localizing a global service, it is easy to understand, not a simple translation, and proper labeling should be considered. Second, major and frequently used functions should be considered to be intuitive to simplify the depth. Third, the design should be improved to increase the recognition rate of icons in terms of GUI. If possible, the combination of text and icons provided good results.
Keywords
Usability Test; SNS Application; Usability; UX&UI Design; Instagram;
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