• Journal of Technology Innovation
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• v.23 no.3
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• pp.397-432
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• 2015

This paper investigates the effects of technology collaboration between the main supplier and buyer on buyer's new product development under dynamic environment. Based on 428 Korean manufacturing firms, we conducted regression analysis. The technology collaboration between the main supplier and buyer is adopted as a independent variable and quality, cost and lead time performance of new product development projects are used as dependents variables. Environment dynamic is also used as a moderate variables. We found that the in general, technology collaboration is positively associated with the performance of buyers' new product development, but in the high degree of dynamic environment, technology collaboration is negatively associated with the performance of buyers' new product development unlike our expectation. Thus, we divide our sample into two groups; shipbuilding industry with the low degree of environment dynamic and electronic and IT device industry with the high degree of environment dynamic and conducted a post hoc analysis. As a result, in ship building industry, the technology collaboration is significant to improve NPD projects performance, while in electronic and IT device industry, the technology collaboration with a main supplier is not significant as well as coefficient is negative. In that, under the highly dynamic condition with the fast change of technology and products obsolescence the NPD collaboration with the main supplier does not works unlike a stable environment. This implies that the NPD attributes of buyer are different by their environmental factor and the fit between given environmental feature and the collaboration synergy is critical factor for improving the effect of NPD collaboration between supplier and buyer.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.201-204
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• 2002

본 연구에서는 $\ulcorner$T/M 매트릭스$\lrcorner$에 근거한 제품속성역에 따라 신제품을 규정하고, 통계적 분석 및 해석을 통하여 성공적인 신제품개발을 위한 개발동기 및 정보원천에 대한 구조를 제시하였다. 본 연구는 전자, 통신, 반도체, 컴퓨터 등 신제품 개발활동이 활발한 4종의 산업을 대상으로 조사를 실시하였으며, 그 주요성과를 요약하면 다음과 같다. 첫째, 기술수준의 속성역에 따라 신제품의 개발동기가 다른 것으로 밝혀졌고. 시장중심적 제품이 기술중심적 제품보다 높은 성공률을 보였다. 둘째, 우리 산업의 경우, 신제품개발을 위한 아이디어 제안율이 매우 낮은 수준이어서 제안집단들로부터 많은 정보를 흡수하기 위해서는 아이디어정보 관리체제의 정비에 노력을 기울여야 할 것으로 분석되었다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.365-372
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• 2006

신제품 개발 과정에 있어 시장 요인과 기술 요인의 통합적 설계가 강조되면서 마케팅 영역(marketing domain)과 제조 영역(manufacturing domain)의 경계면(interface) 사이의 의견을 균형 있게 조정, 수렴해 주는 경계 시스템(interface system)에 대한 연구의 중요성이 커지고 있다. 본 연구에서는 이러한 배경을 토대로 각 영역(domain)에서 대표되는 신제품 파라미터 설계 방법인 컨조인트 분석과 다구찌 방법을 비교함으로써 두 영역의 신제품 개발 관점을 대비시키고 나아가 신제품 파라미터 설계를 위한 통합적 해결방안(integrated solution)을 제시한다. 그리고 도출된 방법론을 자동차 운전석 내부 설계 사례에 예시적으로 적용함으로써 유용성을 검증한다. 본 연구에서 제시된 방법론의 핵심적 특성과 차별적 의의는 기존의 연구들처럼 두 방법론을 선택하여 사용하는 것이 아니라 순차적으로 결합한 새로운 프로세스를 사용함으로 두 영역에서 발생하는 상충 관계(trade off)를 해결하여 고객의 효용도와 품질의 강건함이란 목적을 동시에 만족시키는 설계가 가능하다는데 있다. 나아가 신제품 개발 목표와 기업의 전략에 따라 분석의 순서와 설계수준의 크기를 조정할 수 있는 신축성을 확보할 수 있다는 점도 제시할 수 있다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.05a
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• pp.914-921
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• 2005

신제품으로 개발 중인 초소형 CMOS RF 전압 제어발진기(VCO) IC 에 대한 공인된 시험 규격은 현재 개발되어 있지 않다. 또한 제조업체들은 고유의 시험방법을 보유하고 있을 것이나 공개하지 않고 있는 실정이다. 한편 일부 해외 제조업체에서 국제 규격인 IEC 또는 JEDEC 을 기준으로 시험방법을 제시하고 있지만, 이러한 시험규격들은 개별 부품을 솔더링하는 하이브리드 공정을 이용하여 제작된 VCO 를 대상으로 한 것이다. 그러므로 CMOS 반도체 공정을 이용한 IC 형으로 개발 중인 VCO 를 평가하기에는 적합하지 않다. 이에 본 연구에서는 신개발 부품인 CMOS RF VCO IC 에 대한 신뢰성 시험 및 평가 기준을 수립하고, 신뢰성 확보를 위한 신제품 개발 단계에서의 신뢰성 평가 프로세스를 개발하고자 한다.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.1
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• pp.845-858
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• 2019

The most serious problem company facing in today's business environment is the failure of new product development outcomes. Statistically, almost half of the new products released each year failed. Despite the innovative technological advances, consumers' expectation level become much higher and global competition is intensifying. In addition, the new product life cycle is becoming shorter and shorter. It is difficult for a company to survive without developing long-lived products. The most important issue in a company's success and failure is the successful development and introduction of new products. Previous research has presented many determinants to achieve a successful new product development. This study focuses on dynamic competence as an important determinant, and identifies the constituting elements. Enterprises need to acquire, absorb, integrate and reconfigure their resources to survive and develop continuously. It is necessary to hold a dynamic ability switching resource bases in order to adapt to changing environments. The results of this study are as follows: First, the effect of learning, reconfiguration, and alliance capabilities on the new product development of small and medium-sized manufacturing enterprises seems to be positive. Second, the integrative and reconfiguration capabilities positively affect a new product development under high environmental turbulence.

• Journal of Technology Innovation
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• v.21 no.1
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• pp.165-198
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• 2013

The purpose of the study is to identify risk factors and analyze risk impacts to increase R&D outcome by taking into consideration the activities undertaken in each phase of New Product Development(NPD) process. The paper builds on survey research that has been developed new IT products within the past 5 years at SAMSUNG and LG subsidiaries in the Republic of Korea. This study identified risk factors in accordance with NPD process and evaluated the identified risk factors with survey questionnaires. To analyze the risk impacts were used to perform a logistic regression analysis based on R&D output. The impact of risk factors were higher for the low-output group. High-output group took a risk into consideration unique undertakings in project management and managed risk factors effectively in order to increase R&D output. Consequently, with the aim of improving output of R&D, a risk management is necessary to identify the risk factors for each phase of NPD and focus on managing risk factors with great effect.

• 정보화사회
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• s.188
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• pp.36-37
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• 2007

정보통신부는 IT산업을 국가성장 동력으로 삼아 21세기 글로벌 경쟁에서 우위를 선점하기 위해 IT839 정책을 수립하여 새로운 서비스를 창출하고, 중소기업의 경쟁력 기반을 다지기 위한 여러가지 정책을 시행하고 있다. 특히 중소기업의 신제품 개발 및 마케팅 지원을 위해 2006년 신제품(NEP) 인증 제도를 도입, IT중소벤처기업들이 개발한 새로운 기술과 제품의 기술성 및 품질을 평가하여 인증과 인증마크를 부여함으로써 제품의 판로확대 및 홍보, 기술개발 등을 지원하고 있다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.10
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• pp.558-566
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• 2020

New Product Development (NPD) is essential for companies' survival, and continuous growth in the rapidly changing, convergence and business environment, and companies need to collaborate with their internal and external partners to improve performance in NPD. This research examined the integrated relationship between NPD (Cross-functional collaboration, and supplier collaboration) and collaborative communication (formality and reciprocal feedback) on corporate performance. The employees who worked in manufacturing for more than one year with experience in NPD were tested. The reliability and feasibility were assessed using the sample 272 data. The results are summarized as follows. First, cross-functional collaboration and supplier collaboration, which are the factors of NPD collaboration, had a significant positive effect on formality. Second, formality and reciprocal feedback had a significant positive effect on reciprocal feedback and corporate performance. Therefore, for successful NPD, manufacturing companies need to establish efficient management strategies and communicate officially and reciprocally to maximize productivity and efficiency based on the reciprocal partnership between suppliers. To accomplish this, companies need to plan effective communication strategies to respond quickly to internal and external partners' needs.

• Journal of Venture Innovation
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• v.4 no.3
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• pp.31-47
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• 2021

Variables such as R&D capability and organizational orientation have been dealt with in previous studies on factors that affect the success of new products/services in technology-based companies, but there have been few studies examining the causal relationship of these variables from an integrated perspective. Therefore, this study aims to analyze the effect of the organizational orientation and R&D capability of technology-based SMEs, consisting of customer orientation, innovation orientation, and competitor orientation, on the success of new products/services. In addition, we want to analyze the influence of a company's product/service competitiveness on the success of new products/services. The survey was commissioned by a research company, and 382 valid copies were analyzed by conducting a survey to corporate members in the technical job-related industry. The questionnaire analysis was performed using SPSS 26.0 and Smart PLS 3.0.Customer orientation, innovation orientation, and competitor orientation were found to have a positive effect on product/service competitiveness. It can be said that market changes in product/service competitiveness, technology improvement capability, target market analysis, etc. meet the objectives of most research projects, such as the success of new products/services. In addition, product/service competitiveness was found to have a positive effect on the success of new products/services. It can be seen that R&D capability has a positive effect on the success of new products/services and plays an important role in business expansion of SMEs. From this analysis result, it was found that the organizational orientation and R&D capability of a company have a positive effect on the success of new products/services. Based on the results of this study, implications were presented on the factors that a company must have for the success of new products/services.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.1
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• pp.274-281
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• 2015

Firms are becoming increasingly dependent on external resources for a competitive advantage in environmental turbulence, the requisite speed of organizational change. Therefore, they focused on an 'Open Innovation'. This study examined the relationships among entrepreneurial orientation, learning orientation, open innovation, and new product development. The results provide broad support for the following: (1) entrepreneurial orientation and learning orientation strongly drive open innovation, (2) open innovation has a significant effect on new product development, and (3) learning orientation has a positive effect on open innovation and new product development. These results provide unique insight into how firms develop new product through open innovation. This study also addresses the implications of these results and the possible limitations of the research.