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http://dx.doi.org/10.5762/KAIS.2020.21.10.558

A Study on the Effect of NPD(New Product Development) and Communication on Performance through Collaboration  

Jeong, Sang Eun (Department of Business Consulting, Daejeon University)
Seo, Young Wook (Department of Business Consulting, Daejeon University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.21, no.10, 2020 , pp. 558-566 More about this Journal
Abstract
New Product Development (NPD) is essential for companies' survival, and continuous growth in the rapidly changing, convergence and business environment, and companies need to collaborate with their internal and external partners to improve performance in NPD. This research examined the integrated relationship between NPD (Cross-functional collaboration, and supplier collaboration) and collaborative communication (formality and reciprocal feedback) on corporate performance. The employees who worked in manufacturing for more than one year with experience in NPD were tested. The reliability and feasibility were assessed using the sample 272 data. The results are summarized as follows. First, cross-functional collaboration and supplier collaboration, which are the factors of NPD collaboration, had a significant positive effect on formality. Second, formality and reciprocal feedback had a significant positive effect on reciprocal feedback and corporate performance. Therefore, for successful NPD, manufacturing companies need to establish efficient management strategies and communicate officially and reciprocally to maximize productivity and efficiency based on the reciprocal partnership between suppliers. To accomplish this, companies need to plan effective communication strategies to respond quickly to internal and external partners' needs.
Keywords
Collaboration; Collaborative Communication; Corporate Performance; New Product Development; Formality; Reciprocal Feedback;
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Times Cited By KSCI : 4  (Citation Analysis)
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