• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.474-485
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• 2017

Sungnyemun Gate, Korea's National Treasure No.1, was destroyed by fire on February 10, 2008 and has been re-opened to the public again as of May 4, 2013 after a reconstruction work. Sungnyemun Gate become a national issue and draw public attention to be a major topic on news or research. In this research, text mining and association rule mining techniques were used on keyword of newspaper articles related to Sungnyemun Gate as a cultural heritage from 2002 to 2016 to find major keywords and keyword association rule. Next, we analyzed some typical and specific keywords that appear frequently and partially depending on before and after the fire and newpaper companies. Through this research, the trends and keywords of newspapers articles related to Sungnyemun Gate could be understood, and this research can be used as fundamental data about Sungnyemun Gate to information producer and consumer.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.80-92
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• 2012

News plays a similar role with myths in modern society. Myths provide the framework from which people understand and experience the world, and news media plays an important role in constructing these myths. In this context, this study examined how female and male business leaders have been represented in newspaper photographs through quantitative and qualitative textual analyses. Photographs of female business leaders which appeared in news interviews and profile news stories from 1990 to 2011 were analyzed, and photographs of male leaders corresponding to the total number of female photographs were also investigated. As a result, gender perspectives were found. While male business leaders were portrayed as active and serious figures in connection with their professional work places, mostly in bust shots, female business leaders were represented as passive objects artificially posed for the news in a context separated from their business, and often in full length shots.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.301-313
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• 2022

This study aims to investigate the causal relationship between variables of UTAUT2 model and the acceptance intention by Netflix and Wavve intention to adopt and acceptance intent by plan package. The results indicate that (1)First, the intention of Netflix adoption was influenced by performance expectancy, effort expectancy, hedonic motivation, price value, and habit; (2) the intention of wave adoption was influenced by performance expectancy, social influence, price value, and habit. (3)in the acceptance intention of Netflix's acceptance intent by plan package, price value and habit, performance expectancy and habit influenced on the acceptance intent of premium plan, and did not affect the standard plan; (4) in the acceptance intention of the basic plan by the Wavve plan, the price value had a negative effect on the acceptance intention of the basic plan, and the habit had a positive effect.The social impact on the acceptance intention of the standard rate plan, the price value and habit of the acceptance intention of the premium rate plan were affected.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.130-136
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• 2011

This study analyzed and compared Dong-a Il-bo, a new material, based on the result of analysis of movie commercials on Mae-il Shin-bo from the previous study. Although we could not analyze precisely them in regard to their form, there are differences between them in terms of where they show movie commercials and how large their movie commercials are. However, in terms of the content, the characteristics of movies in the 1930s correspond with the result of the study that analyzed Mae-Il Shin-Bo. As Mae-Il Shin-Bo was actually a organ of the Japanese Government-General of Korea, and Dong-A Il-Bo was a representative of private newspapers, our comparative study actually covered almost all materials on the movies of the 1930s, considering repeating movie commercials. Based on the results of this study, we can learn more precisely the characteristics of the movies in the 1930s.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.360-361
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• 2017

본 논문에서는 웹 또는 앱을 통해 제공되는 무한한 정보 중에서 사용자들에게 필요한 건강 관련 정보를 맞춤형으로 제공하기 위해서 사용자 맞춤형 건강 콘텐츠 추천 알고리즘을 설계한다. 그리하여 집단 지성 알고리즘과 의사 결정 나무를 활용하여 사용자 맞춤형 건강 콘텐츠 추천 서비스를 이용하는 사용자들의 자가건강진단 정보를 활용하여 웹상의 URL 정보를 토대로 맞춤형 정보를 분석, 추천하는 알고리즘의 유용성을 제시한다.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.38-49
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• 2021

This study analyzed the trend of the term 'false and exaggerated advertisement' in 5,141 newspaper articles from 1990 to 2019 using text mining methodology. First of all, we identified the most frequent keywords of false and exaggerated advertisements through frequency analysis for all newspaper articles, and understood the context between the extracted keywords. Next, to examine how false and exaggerated advertisements have changed, the frequency analysis was performed by separating articles by 10 years, and the tendency of the keyword that became an issue was identified by comparing the number of academic papers on the subject of the highest keywords of each year. Finally, we identified trends in false and exaggerated advertisements based on the detailed keywords in the topic using the topic modeling. In our results, it was confirmed that the topic that became an issue at a specific time was extracted as the frequent keywords, and the keyword trends by period changed in connection with social and environmental factors. This study is meaningful in helping consumers spend wisely by cultivating background knowledge about unfair advertising. Furthermore, it is expected that the core keyword extraction will provide the true purpose of advertising and deliver its implications to companies and related employees who commit misconduct.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.195-207
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• 2020

This study aims to analyze how the Korean liberal and conservative newspapers cover the filibuster for blocking the passage of the anti-terrorism act for the protection of citizens and public security by the main opposition party. For the comparative analysis of the Korean liberal and conservative newspapers, this study analyzes how the newspapers used news frame, news source, key word, and news theme. To analyze the effects on news coverage of the newspapers' ideological orientation, this study selects six newspapers: Hankyoreh Shinmun, Kyunghyang Shinmun, Ohmynews from liberal newspapers and Chosun Ilbo, Donga Ilbo, Joongang Ilbo from conservative newspapers. According to research findings, the liberal and conservative newspapers show clear distinction while using news frames when the newspapers cover the filibuster. The liberal newspapers cover the filibuster as a positive political action while the conservative newspapers cover the filibuster as a negative political action. In addition, as key word, "disturbance" is mentioned most by the conservative newspapers while "poisonous clauses" is used most by the liberal newspapers. As a result, this study shows that newspapers are influenced by ideological orientations while covering political issues.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.86-98
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• 2022

This study explored the agenda of conservative and liberal media in reporting COVID-19, and observed the effects of each media's partisan agenda-setting on the public with the same political orientation. To this end, researchers collected 5,286 articles on COVID-19 from five newspapers, and analyzed the survey data of 1,067 respondents. Next, the researchers extracted main agenda using LDA topic modeling and analyzed the correlation between newspapers' agenda and survey respondents' agenda. As results, 15 topics such as infection, vaccine, and economic crisis appeared as the media agenda, and the difference in major agenda between conservative and liberal media was found. On the other hand, the conservative media exerted an agenda-setting influence not only on the conservatives but also on the liberals, but the liberal media did not have a significant influence on the liberals. This study contributes to the methodological expansion of agenda-setting research by introducing a new way to confirm the effectiveness of agenda-setting by combining topic modeling and survey.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.127-135
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• 2019

The purpose of this study is to suggest a plan to promote the tourism of the island by developing the contents of the marine food tourism. Activation of island tourism should begin with developing marine food tourism content. In the viewpoint that the development of marine food tourism content is a priority, previous studies were examined and related cases were analyzed. For this purpose, this study reviewed and analyzed various literature, periodicals, government documents and newspaper articles published in Korea and abroad. As a result of this study, to develop the marine food tourism contents in Korea and to promote the island tourism, it is necessary to develop the marine food tourism contents as representative contents of the island tourism, develop and operate the high value added fusion food tourism product, And the development of marine food tourism products that meet the island tourism paradigm and changes in tourism patterns of tourists.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.6
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• pp.1100-1115
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• 2016

This research investigated the relative influence of culture contents from Korea, China, and Japan published in the internet version of local newspapers for Malaysia, Mongolia, Uzbekistan, and Spain (from January 2010 to December 2014) and from Singapore (January 2012 to December 2014) using content analysis focused on the frequency distribution of newspaper content. 'Food' showed the highest appearance frequency of the 11 culture contents investigated in the study. Among the articles related to Korea, 'Pop Music' showed the highest frequency for Malaysia, Uzbekistan, and Spain and 'Star' showed the highest frequency for Singapore and Mongolia. Among the Hallyu related contents, 'Pop Music' showed the highest frequency followed by 'Star', 'Movie', and 'Drama'. Articles related to Korea showed a significantly higher frequency than articles related to China and Japan in 'Pop Music' and 'Star' categories. Spain showed articles related to Korea only in the 'Pop Music' category.