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Content Analysis of the Articles of the Overseas Local Newspapers on the Culture Contents of Korea, China, and Japan -Focusing on Malaysia, Singapore, Mongolia, Uzbekistan, and Spain-

해외 현지신문의 한·중·일 문화콘텐츠 관련 기사의 내용분석 연구 -말레이시아, 싱가폴, 몽골, 우즈베키스탄, 스페인을 중심으로-

  • Ahn, Cheunsoon (Dept. of Clothing & Textiles, Graduate School, Incheon National University) ;
  • Narantuya, Lkhagva (Dept. of Clothing & Textiles, Graduate School, Incheon National University)
  • 안춘순 (인천대학교 대학원 의류학과) ;
  • Received : 2016.08.16
  • Accepted : 2016.09.18
  • Published : 2016.12.31

Abstract

This research investigated the relative influence of culture contents from Korea, China, and Japan published in the internet version of local newspapers for Malaysia, Mongolia, Uzbekistan, and Spain (from January 2010 to December 2014) and from Singapore (January 2012 to December 2014) using content analysis focused on the frequency distribution of newspaper content. 'Food' showed the highest appearance frequency of the 11 culture contents investigated in the study. Among the articles related to Korea, 'Pop Music' showed the highest frequency for Malaysia, Uzbekistan, and Spain and 'Star' showed the highest frequency for Singapore and Mongolia. Among the Hallyu related contents, 'Pop Music' showed the highest frequency followed by 'Star', 'Movie', and 'Drama'. Articles related to Korea showed a significantly higher frequency than articles related to China and Japan in 'Pop Music' and 'Star' categories. Spain showed articles related to Korea only in the 'Pop Music' category.

Keywords

References

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