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http://dx.doi.org/10.5392/JKCA.2022.22.01.086

News Coverage on COVID-19 and Partisan Agenda-setting: An Analysis of Topic Modeling Results and Survey Data  

Cha, Chae Young (경희대학교 미디어학과)
Wang, Yu-Hsiang (경희대학교 미디어학과)
Lee, Jong Hyuk (경희대학교 미디어학과)
Publication Information
The Journal of the Korea Contents Association / v.22, no.1, 2022 , pp. 86-98 More about this Journal
Abstract
This study explored the agenda of conservative and liberal media in reporting COVID-19, and observed the effects of each media's partisan agenda-setting on the public with the same political orientation. To this end, researchers collected 5,286 articles on COVID-19 from five newspapers, and analyzed the survey data of 1,067 respondents. Next, the researchers extracted main agenda using LDA topic modeling and analyzed the correlation between newspapers' agenda and survey respondents' agenda. As results, 15 topics such as infection, vaccine, and economic crisis appeared as the media agenda, and the difference in major agenda between conservative and liberal media was found. On the other hand, the conservative media exerted an agenda-setting influence not only on the conservatives but also on the liberals, but the liberal media did not have a significant influence on the liberals. This study contributes to the methodological expansion of agenda-setting research by introducing a new way to confirm the effectiveness of agenda-setting by combining topic modeling and survey.
Keywords
COVID-19; LDA Topic Modeling; Agenda-Setting; Political Orientation;
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