• Cartoon and Animation Studies
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• s.50
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• pp.187-214
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• 2018

The problem-based storytelling of the three-act structure, which sees the plot of the story as a solution to the problem of the character, has been the guide of creation to the creator of popular stories since Aristotle. Also problem-based storytelling has served as a schema that provides dramatic catharsis to the audience of the story, and one of the dramatic catharsis It has been working as a schema. This problem - based storytelling has been used as a structure for story production programs that have been developed since the 1980s. However, this story authoring program is focused only on the external problem of the story, but it has the limitation of producing the story that can not solve the internal problem of the character and provide the catharsis. This paper analyze the plot structure of 'StoryHelper', which is a domestic story authoring program, and the ending of 900 films, both domestic and foreign, which are database in 'StoryHelper'. 'StoryHelper' presents a problem-based plot structure that can consider not only external problems but also internal problems by applying causality and mythical episodes. The structure of these plots is based on the parameters of external problem solving, unresolved internal problem solving, and unresolved variables maturity plot(542films), disillusion plot(111films), education plot(132films), tragedy plot(205films). The results of this analysis are expected to provide a meaningful structure for plot-based creative and creative program development.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.126-127
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• 2004

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.190-191
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• 2005

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.723-733
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• 2021

'Reboot' and 'Homage' are using as creative techniques in traditional storytelling media fields such as movies or dramas, but the possibility of expanding the transmedia story world has not yet been presented. This study was written to present a new concept of transmedia story world expansion type using the 'Reboot' and 'Homage' methods. 'Reboot' and 'Homage' are typical storytelling methods of K-POP idol groups that need to develop content. I selected , , and , which have built their story world, and examined both the narrative creation section and the marketing application section. The result of the study is as follows. First, EXO is an example of a reboot case. They set the original set as 'past' and insert the new storylines. Second, BTS is an example of a character's reboot. They built a story world by paralleling 'Idol BTS' and 'Character BTS'. Third, Wanna One is an example of the original story world's homage. They reorganize the story world of and attracting the attention of the existing audience. Fourth, BTS is an example of other media homage which reinterprets the meaning of BTS characters and story world by using the meaning of classic works.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.541-556
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• 2014

study on Storytelling advertisement, this study examined its own characteristics and distinctive qualities, compared to other advertisements. For this purpose, not only previous discussions about Storytelling genre and theoretical system about its narrative are examined; but also, from actual advertisements, its classification and the distinction of their characteristics are established. According to the Storytelling advertisements, it is also examined that each impact on the field of consumer's response of sympathy, perception, and emotion; and on the process of advertising effect. Below is the results of each research. Through the comparison of Storytelling advertisement's clarification, the following was suggested: there are distinctive advertising strategies, the relationship between advertising strategies and advertisement forms, and the consideration for causing the consumer's response, depending on the advertisement form. Also, the concept of explaining how consumers perceive, in the process of advertising effect, the main concept of the drama advertisement, that is the constituents of drama genre, such as characters, plot, conflict, transition, helps achieve the deeper understanding toward advertising.

• Journal of Game and Entertainment
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• v.2 no.2
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• pp.35-44
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• 2006

Whereas comics were printed on a paper in the past, it is now possible to produce digital comics thanks to the development of computer technology. However, it only came to be implemented on a monitor instead of paper and did not fully utilize a digital environment. That is because most digital comics have been made to be transferred in 'one-way' which means that contents of authors are transferred only to readers not vice versa. Recently, the notion of the 'interactive' in the digital contents takes its own shape even at the 'interactive way' of the communications change through the author and the reader's interactivity using the digital technology. As such, the study put more importance on the digital comics in a proper interactive story-telling structure and one of its category through the suggestion of the above and the soil where to develop the following study.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.757-764
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• 2021

This study analyzes the signification structure and mythical meaning of Hirokazu Koreeda's documentary . In other words, by approaching the signification structure of the semiotic elements that constitute storytelling, the mythical meaning implied by is widely examined. It is to discuss the essential characteristics of the aesthetic form he is aiming for, and at the same time, to look at the aesthetic type that expands the meaning value of documentary storytelling. In particular, Hirokazu Koreeda uses typical and symbolic elements in harmoniously in the storytelling process. By applying such a dual aesthetic form, it effectively conveys the mythical meaning required in the times to the audience. Therefore, is a signification system that emits mythical meaning, and it reflects the aesthetic intention of Hirokazu Koreeda who has confidence in the imagination of the audience.

• Journal of the Korean Society of Costume
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• v.63 no.8
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• pp.43-57
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• 2013

The purpose of this research is to systemize the fashion digital storytelling by analyzing the communication method and its elements, and extracting the characteristics and processes of digital storytelling. Based on the previous study on the characteristics and types of storytelling the following things have been researched: 1) the process of digital storytelling in the communication process, 2) the concept and the feature of the academia of digital storytelling 3) storytelling in the document research. On the groundwork of the document research, we were able to sort out the various types, and formed a system of the features in the fashion digital storytelling cases, mainly in the four collections (Milan, Paris, London, New York) from 2000's to recent years of 2010. The types of fashion digital storytelling are episode type, narrative type, and creative type. The characteristics of each of the types are as follows. Firstly, the episode type communicates through the digital media based on the information or fact of the fashion designer brand. Secondly, narrative type communicates with the consumers using previous literature or an existing idea of the original cultural form that is rearranged in digital story expressed by the digital media. Lastly, creative type makes the designer's and consumer's susceptibility and creativity communicate through the newly made story, which expresses the unique originality of the designer. It seems that the cases and studies of using the fashion digital storytelling will increase because of its short history and lack of the case study. Fashion designer brands will show their brand image using the digital storytelling because they are able to better express originality, creativity and imagination of the fashion designer, which were factors that could not be conveyed through fashion alone.

• Journal of Fashion Business
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• v.21 no.4
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• pp.1-20
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• 2017

Fashion film has become a significant communication medium in the $21^{st}$ century. Fashion film, that tells unique quality stories, is a means of communicating brand value emotionally. To examine characteristics of storytelling according to types of fashion film, this study categorizes fashion film and investigates storytelling elements in terms of content, form, and communication. For methodology, a literature review was conducted to examine the concept of storytelling and types of fashion film storytelling. Empirical research was conducted on 32 fashion films from 2007 to recent years of 2017. Results are as follow. First, theatrical fashion film, based on linear narrative structure and closed-ending, is characterized content-based storytelling. Second, avant-garde fashion film, based on unconventional and experimental cinematic techniques, is characterized form-based storytelling. Finally, documentary fashion film that minimizes distortion and reproduces reality of designers' originality, refers to interactive communication-based storytelling which using digital technologies.

• Journal of Korea Entertainment Industry Association
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• v.15 no.1
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• pp.143-152
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• 2021

The extremely isolated uninhabited island at the end of the West Sea in South Korea called "The Gyeokryeolbi Yeoldo" has recently begun to be managed by the government under the influence of public opinion demanding the island to be strictly protected. The island was created 70 million years ago by volcanic activities. So it is older than the birth history of Jeju Island, which is estimated to have been born about a million years ago. This study has focused on providing the basis for imagetelling and storytelling of the Gyeokryeolbi Yeoldo, known for its important value by exploring the cultural resources of the island. For the research, the ethnography including in-depth local interview and on-site investigation have been applied for 3 years from February 2018 to December 2020 in Taean, Chungnam Province, where the island is located. To analyze the cultural resources of this island, the resource classification model has been designed and used, which is modified from Valentine (2001) and Chi-ho Nam (2007). As a result, the "tangible cultural resources (TCR)" including various remains found on the island were mainly symbols of cultural bridge in the history of Korea-China exchange, and the spiritual land of life-saving. Also "intangible cultural resources (ICR)" extracted from the island were focused on the images of life protection, safety, bravery, and romance. Based on this study, the core concept of identity to be applied when refurbishing the island with a prominent cultural placeness( "sense of place") can be proposed as "a cultural ecological island centered on the Circular Yellow Sea that ruminates memories of love."