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http://dx.doi.org/10.5392/JKCA.2021.21.04.723

A Case Study on the Expansion Transmedia Storyworld of K-POP Idol Group : Focusing on Reboot and Homage  

Choi, Yoon-Young (홍익대학교 일반대학원 문화예술경영학과)
Ko, Jeong-Min (홍익대학교 경영대학원 문화예술경영학과)
Publication Information
The Journal of the Korea Contents Association / v.21, no.4, 2021 , pp. 723-733 More about this Journal
Abstract
'Reboot' and 'Homage' are using as creative techniques in traditional storytelling media fields such as movies or dramas, but the possibility of expanding the transmedia story world has not yet been presented. This study was written to present a new concept of transmedia story world expansion type using the 'Reboot' and 'Homage' methods. 'Reboot' and 'Homage' are typical storytelling methods of K-POP idol groups that need to develop content. I selected , , and , which have built their story world, and examined both the narrative creation section and the marketing application section. The result of the study is as follows. First, EXO is an example of a reboot case. They set the original set as 'past' and insert the new storylines. Second, BTS is an example of a character's reboot. They built a story world by paralleling 'Idol BTS' and 'Character BTS'. Third, Wanna One is an example of the original story world's homage. They reorganize the story world of and attracting the attention of the existing audience. Fourth, BTS is an example of other media homage which reinterprets the meaning of BTS characters and story world by using the meaning of classic works.
Keywords
Transmedia Storytelling; Transmedia Storyworld K-POP; Idol; Reboot; Homage;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
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