• Korean journal of communication and information
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• v.19
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• pp.95-123
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• 2002

There has been a change in the South Korean policy towards the North which in turn changed the news frame of television broadcasters in South Korea. We did an empirical analysis of how this changed news frame influence the audiences' perception of North Korea and Unification. An experimental design was carried out in order to test the response of the audiences to different news frame. The results show that the respondents' perception towards North Korea were changed when exposed to a specific type of new frame. This confirms the existing knowledge on how news frame influence the perception of TV viewers. This research can serve as background information when making decisions to how the South Korean news media should report North Korea and Unification related news stories.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.327-328
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• 2012

본 연구의 목적은 TV드라마 출연 여성 아이돌스타의 스타 마케팅 기법과 이에 따른 수용자의 선호유형을 분석해 보는 것이다. 아이돌 스타의 TV방송 드라마 출연은 최근 유행처럼 빠르게 번지고 있다. 철저한 스타마케팅 차원에서 고려된 것이기는 하지만 남성아이돌 스타와 다르게 여성 아이돌 스타가 방송 드라마에서 차지하는 비중은 상대적으로 아직까지 매우 미약한 수준에 그치고 있다. 이는 드라마 소비계층의 차별적 요인도 있겠지만 전반적 여성 아이돌 스타에 대한 수용자들의 인식이 남성 아이돌과는 다른 방식으로 작용한다는 것을 의미하기도 하다. 따라서 본 연구는 남성 아이돌 스타와 차별화된 여성 스타에 대한 수용자 인식유형과 이에 따른 팬덤현상을 주관성 연구방법인 Q방법론을 중심으로 분석해 볼 것이다.

• Cartoon and Animation Studies
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• s.26
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• pp.31-56
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• 2012

This is a scientific study of subjectivity on recognition types and preferences of animation audience. Therefore, Q-methodology was used as a methodology of this study. As a result, it was possible to find the various characteristics according to the preferences of audience on animation genres. The features of each type were classified into 3 types. First was an artistic and literary value-oriented type that explored storytelling and descriptive value. Second was a pictorial and aesthetic value-oriented type that explored visual beauty such as characters and Mise en scene. Third was a visual and entertainment value-oriented type that explored entertainment factors and attractions. Thus, according to the classification of preference types, it was inferred that digital image generation audience with an active preference that can create and consume images have developed a tendency that independently consumed their preferences based on thoroughly personal or subjective preferences rather than classified and accepted their preferred culture as their symbolic expressions of hierarchical position. In this aspect, Q-methodological consideration that is useful to analyze the subjectivity of audience could be a significant work. Nevertheless, this study alone could not reveal various generative contexts of specific preferences. It seems to have more significant results by applying various qualitative or quantitative methodologies together with this study and analyzing recognition types and preferences of audience.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.365-371
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• 2015

This experimental research explores the effect of the movie that can be classified as non-news media on viewers' political and social attitude on the theoretical basis of priming effect, focused on the movie 'cart' that deals with non-regular workers' labor movement. For this experimental research, one group of subjects composed of university students were exposed to movie 'cart', and the other not to the movie. After watching a movie, each group of subjects responded to questions that are designed to measure the seriousness of non-regular workers' problem, the necessity of labor movement, support of opposition party, support of the current government. This research found that subjects exposed to the movie 'cart' consider non-regular workers' problem more serious and supports opposition party more positively than subjects not exposed to movie 'cart.' However hypotheses that expected the positive support of treated subjects on labor union and less positive support of treated subjects on current government were rejected.

• Korean Security Journal
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• no.45
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• pp.37-63
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• 2015

The purpose of this study explores the relationship between male inmates' gender stereotypes for female correctional officers and its impact on their stress level while they are doing their time in prisons. To fulfill the purpose of this study, this study uses a set of survey data of 216 male inmates collected from prisons nationwide. The data contains information regarding male inmates' perceptions towards male and female correctional officers as well as their stress level in prisons. The findings of this study suggest that male inmates have low level of gender stereotype against female correctional officers. Further, this study found that none of male inmates' gender perceptions toward female officers has impact on the inmates' reported stress. Rather, perceptions toward the entire correctional officers, which include both gender officers, have influence on the inmates's stress during incarceration. This finding suggests that male inmates consider female officers as a part of professional correctional organization without specific gender stereotype or perceptions toward female officers. It indicates that the concerns regarding the relationship between male inmates and female officers may be a mere myth rather than a serious issues that need to be considered as a barrier for expand female officers carrier opportunity in the corrections systems. Finally, Implications for the research findings for preventing suicide attacks are discussed.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.30 no.4
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• pp.159-168
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• 2022

본 연구의 목적은 공항 세금 환급시스템의 혁신적 특성과 중국인 탑승객의 개인 통제신념이 수용 의도에 미치는 영향을 규명하고자 하였다. 본 연구는 계획된 행동이 세금환급을 받으려는 의도에 미치는 영향에 대해 이론적으로 고찰하고 분석하였다. 공항에서 세금환급시스템을 이용한 경험이 있는 중국인 탑승객 343명을 대상으로 자료를 수집하였다. 실증 분석 결과, 시스템 혁신적 특성에서 상대적 이점, 적합성 및 복잡성이 높고, 인식된 위험이 낮을수록, 개인 통제신념에서 행동신념, 규범신념 및 통제신념이 높을수록 이용자의 수용의도가 높은 것으로 판명되었다. 이용자 채택 단계에 따른 수용 의도 간의 차이를 분석한 결과, 초기 수용자 집단이 후기 수용자 집단보다 수용 의도가 높은 것으로 나타났다. 이용자의 채택 단계에 따라 수용 의도에 영향을 미치는 요인은 차이가 있었는데, 초기 수용자 집단에서는 시스템 혁신적 특성 중 적합성과 개인 통제신념이 중요한 변수였으며, 후기 수용자 집단에서는 시스템 혁신 특성 중 인식된 위험과 규범신념을 제외한 개인의 통제신념이 중요한 변수로 분석되었다. 따라서 공항 세금 환급시스템에 대한 초기 수용자들에게는 더 많은 확신을 줄 필요가 있으며, 후기 수용자들에게는 지각된 위험을 감소시켜 주어야 할 것이다.

• Journal of Technology Innovation
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• v.23 no.4
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• pp.151-175
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• 2015

The general public is a key stakeholder in the science and technology domain. However, traditional approaches require substantial efforts and resources to analyze how does the general public understand science and technology issues. We applied the topic modeling, a form of text clustering, to the texts about the nuclear power which were posted on an online space in order to explore the general public's thoughts on the issue. This study investigates the extent to which macro-level events influence understandings of the general public on the science and technology issues and weather these changes in understandings are sustained over time. It examines the possibility of applying topic modeling in narrowing a perception gap between the general public and the experts through a near-real-time monitoring of the public interests and perceptions about the science and technology issues.

• Korean journal of communication and information
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• v.72
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• pp.52-91
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• 2015

The purpose of this study is to examine the effects of attribute agenda-setting and priming through content analysis and a survey about Particulate Matter($PM_{10}$ & $PM_{2.5}$) using both promotional news and general news. The study results were as follows. First, promotional news and general news were found to showcase similar cognitive attributes. Second, the results did not show a significant relationship between highlighted attributes in media coverage and the public's salient attributes, but media attributes had been generally reflected in the public's perception because the public was highly aware of the importance of all media attributes. Third, the recognition of the public's attribute importance affected the direction of public opinion, which resulted in the acceptance of priming effects. Meanwhile, the recognition of the public's attribute importance towards economic damage, international cooperation, individual response, and the recognition of promotional news had affected risk perception. Furthermore, the recognition of promotional news and involvement appeared to have an interaction effect on risk perception.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.463-470
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• 2016

This experimental research as media effect study explores the effect of the current documentary that deals with radioactive contamination widely spread by fukushima nuclear accident on political and social recognition of domestic audience. Proceeding studies about media effect dealt mainly with news contents of TV, newspaper and internet. However studies on the effect of current documentary as non news contents on audience that provide us with profound information by various subjects are very few. Especially it is difficult to find studies about disaster documentary dealing with radioactive contamination having much effect on global environment. Accordingly this research implemented experimental study to find out the effect of current documentary that deals with radioactive contamination by fukushima nuclear accident on political and social recognition of audience. This research found that subjects exposed to the current documentary considered outdated nuclear power plant more seriously, supporting the opposition party more positively, claiming shutdown of outdated nuclear power plant, and opposing additive construction of nuclear power plant than subjects not exposed to the current documentary.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.22-30
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• 2019

This study was to find out that the effects of emotional clarity and perspective-taking on communication of married persons targeting 206 peoples. It set the clarity of emotional recognition and perspective-taking as the independent variables and the communication as the dependent variable and verified them. The results revealed in this study are as follows. When looked at the correlation between the clarity of emotional recognition, perspective taking, and communication of married people, each variable showd close correlation. It showed that the communication of married people had a statistically significant effect to the clarity of emotional recognition and perspective taking through the multiple regression analysis. As above, the result of this study confirmed the clarity of emotional recognition and perspective taking as factors that affect to the communication. It confirmed that more positive and reasonable communication is possible when understand the emotion clearly and the perspective taking which is the ability of standing in other people's perspectives.